freelance experience

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  • 1.Professional experience1998 2010

2.

  • Advising small business on their respective PR activities
  • Developing marketing and sponsorship strategies for selected companies
  • Help with writing of basics texts

3.

  • List of clients
  • Interoptika
  • IMAX
  • Flamenco studio of Lena Ernandes
  • Publishing house Soft Gold
  • Laboratory Sport Garage

4.

  • Interoptika03/2008
  • Interoptika01/2009
  • Starting position
  • Interoptika was occupied by raiders
  • An owner of one third was blocked out from the management
  • He was fired from the position of a general director by his former companion
  • He was physicallykept out of the office and the shop
  • H ecouldnt get proper attention from the legal system
  • The aim was to stop raiders
  • PR goal to attract attention of the government to the problem
  • Measures taken
  • I organized press relations ad-hoc
  • I found the person to represent the defrauded owner in press relations
  • Elaborated the strategy of PR activities
  • Helped with compilation of contextual press-kit
  • Instructed the ad-hoc representative on all questions about media relations and comments
  • Result the defrauded owner got access to business
  • Publications: 7 articles in business media encl .2 mentions insame articles as Dmitry Medvedev in Vedomosti

5.

  • Interoptika(03/2008 01/2009)

All materials for this client 6.

  • IMAX11/2008
  • IMAX03/2009
  • Starting position
  • The agreement between Nescafe & IMAX came to the end
  • The current management were not able to find a new title sponsor
  • There was no understanding or description of sponsorship package
  • Aim to find a title sponsor for IMAX
  • PR goal to show the opportunities of a title sponsorship to potential sponsors
  • Measures taken
  • I formulated and formalizeda title sponsorship package
  • Estimated advertising capacity of the package
  • Arranged a professional shooting of places and surfaces
  • Made presentations forselected companies
  • Gave a negative feed-back to IMAX in the context of the price
  • Result new management of IMAX decided to stay without any title sponsor

7.

  • IMAX(11/2008 03/2009)

All materials for this client 8.

  • Flamenco Studio
  • of Lena Ernandes01/2009
  • Startingposition
  • Lena Ernandes searched for enlarging her clients list
  • Had no strategy of self promoting
  • Had very poor budget for PR or advertising activities
  • Aim to enlargeclients list
  • PR goals to spread the information about the studio among the target audience
  • Measures taken
  • I started personal accounts for her in most popular social networks and blogs platforms and arranged automatic transmission of information where possible
  • Taughther how to use it and instructed her about her paramount objectives in adding friends and writing in communities
  • Helped her with announcements and flyers
  • Results - within 2 months of activities her groups were full of newly recruited

Flamenco Studioof Lena Ernandes03/2009 9.

  • Flamenco Studio of Lena Ernandes(01/2008 -03/2009)

All materials for this client 10.

  • Publishing house
  • Soft Gold03/2009
  • Staring Position
  • Publishing of the magazine Soft Gold was going to cease because of the lack of subscribers and advertisers
  • Aim to reposition the Publishing House as the most effective tool for furriers to get useful professional information and contacts and to present themselves
  • PR goal (my part) to attract furriers attention to the editorialexpedition from Vladivostok to Moscow
  • Measures Taken
  • I wrote all texts for different formats of announcements of the expedition: direct mails, official invitations, internet announcements, posters, flyersect.
  • Prepared a sponsorship offer
  • Drafted a plan of a lecture on PR for small business
  • Result expedition took place in curtailed format when I lostthe interest in the project
  • Publishing house
  • Soft Gold06/2009

11.

  • Publishing house Soft Gold(03/2009 05/2009)

All materials for this client 12.

  • Laboratory Sport Garage
  • 01/2010
  • Starting position
  • A car repairing center has its site
  • Has some plans for corporative clients, that hasnt proved its efficiency yet
  • Aim is to enlarge the inflow of natural persons as clients
  • PR goal establish long term relations with clients
  • Measures Taken
  • I have elaborated the marketing strategy for LSG specialized on promo-actions and personal clients relations
  • The plan was accepted but its realization hasnt started yet because of some

Laboratory Sport Garage now 13.

  • Laboratory Sport Garage(01/2010 till now)

All materials for this client 14.

  • Other achievements 10/2008 04/2010

New experience I gave a lection on PR for small business in the Jewish center in MoscowI participated in a concert as a dancer on the stage of Journalists House in Moscow ReeducationI have got a professional diploma of a Tour GideLanguage practice(paid) I translated a historical study from English into Russian (550 pages) I translated a set of TV shows from English into Russian (20 shows) Travelling India, China, Holland, Germany, Ukraine, South Africa