Freelance experience

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<ul><li>1.Professional experience1998 2010 </li></ul> <p>2. </p> <ul><li>Advising small business on their respective PR activities</li></ul> <ul><li>Developing marketing and sponsorship strategies for selected companies</li></ul> <ul><li>Help with writing of basics texts</li></ul> <p>3. </p> <ul><li>List of clients</li></ul> <ul><li>Interoptika</li></ul> <ul><li>IMAX </li></ul> <ul><li>Flamenco studio of Lena Ernandes </li></ul> <ul><li>Publishing house Soft Gold </li></ul> <ul><li>Laboratory Sport Garage</li></ul> <p>4. </p> <ul><li>Interoptika03/2008</li></ul> <ul><li>Interoptika01/2009 </li></ul> <ul><li>Starting position</li></ul> <ul><li>Interoptika was occupied by raiders</li></ul> <ul><li>An owner of one third was blocked out from the management</li></ul> <ul><li>He was fired from the position of a general director by his former companion</li></ul> <ul><li>He was physicallykept out of the office and the shop </li></ul> <ul><li>H ecouldnt get proper attention from the legal system </li></ul> <ul><li>The aim was to stop raiders</li></ul> <ul><li>PR goal to attract attention of the government to the problem </li></ul> <ul><li>Measures taken</li></ul> <ul><li>I organized press relations ad-hoc </li></ul> <ul><li>I found the person to represent the defrauded owner in press relations </li></ul> <ul><li>Elaborated the strategy of PR activities </li></ul> <ul><li>Helped with compilation of contextual press-kit</li></ul> <ul><li>Instructed the ad-hoc representative on all questions about media relations and comments </li></ul> <ul><li>Result the defrauded owner got access to business </li></ul> <ul><li>Publications: 7 articles in business media encl .2 mentions insame articles as Dmitry Medvedev in Vedomosti</li></ul> <p>5. </p> <ul><li>Interoptika(03/2008 01/2009) </li></ul> <p>All materials for this client 6. </p> <ul><li>IMAX11/2008 </li></ul> <ul><li>IMAX03/2009 </li></ul> <ul><li>Starting position</li></ul> <ul><li>The agreement between Nescafe &amp; IMAX came to the end </li></ul> <ul><li>The current management were not able to find a new title sponsor </li></ul> <ul><li>There was no understanding or description of sponsorship package</li></ul> <ul><li>Aim to find a title sponsor for IMAX </li></ul> <ul><li>PR goal to show the opportunities of a title sponsorship to potential sponsors</li></ul> <ul><li>Measures taken</li></ul> <ul><li>I formulated and formalizeda title sponsorship package</li></ul> <ul><li>Estimated advertising capacity of the package</li></ul> <ul><li>Arranged a professional shooting of places and surfaces</li></ul> <ul><li>Made presentations forselected companies </li></ul> <ul><li>Gave a negative feed-back to IMAX in the context of the price</li></ul> <ul><li>Result new management of IMAX decided to stay without any title sponsor</li></ul> <p>7. </p> <ul><li>IMAX(11/2008 03/2009) </li></ul> <p>All materials for this client 8. </p> <ul><li>Flamenco Studio</li></ul> <ul><li>of Lena Ernandes01/2009 </li></ul> <ul><li>Startingposition</li></ul> <ul><li>Lena Ernandes searched for enlarging her clients list </li></ul> <ul><li>Had no strategy of self promoting</li></ul> <ul><li>Had very poor budget for PR or advertising activities</li></ul> <ul><li>Aim to enlargeclients list </li></ul> <ul><li>PR goals to spread the information about the studio among the target audience</li></ul> <ul><li>Measures taken</li></ul> <ul><li>I started personal accounts for her in most popular social networks and blogs platforms and arranged automatic transmission of information where possible </li></ul> <ul><li>Taughther how to use it and instructed her about her paramount objectives in adding friends and writing in communities </li></ul> <ul><li>Helped her with announcements and flyers</li></ul> <ul><li>Results - within 2 months of activities her groups were full of newly recruited </li></ul> <p>Flamenco Studioof Lena Ernandes03/2009 9. </p> <ul><li>Flamenco Studio of Lena Ernandes(01/2008 -03/2009)</li></ul> <p>All materials for this client 10. </p> <ul><li>Publishing house</li></ul> <ul><li> Soft Gold03/2009 </li></ul> <ul><li>Staring Position </li></ul> <ul><li>Publishing of the magazine Soft Gold was going to cease because of the lack of subscribers and advertisers </li></ul> <ul><li>Aim to reposition the Publishing House as the most effective tool for furriers to get useful professional information and contacts and to present themselves </li></ul> <ul><li>PR goal (my part) to attract furriers attention to the editorialexpedition from Vladivostok to Moscow </li></ul> <ul><li>Measures Taken </li></ul> <ul><li>I wrote all texts for different formats of announcements of the expedition: direct mails, official invitations, internet announcements, posters, flyersect. </li></ul> <ul><li>Prepared a sponsorship offer</li></ul> <ul><li>Drafted a plan of a lecture on PR for small business</li></ul> <ul><li>Result expedition took place in curtailed format when I lostthe interest in the project </li></ul> <ul><li>Publishing house</li></ul> <ul><li> Soft Gold06/2009 </li></ul> <p>11. </p> <ul><li>Publishing house Soft Gold(03/2009 05/2009) </li></ul> <p>All materials for this client 12. </p> <ul><li>Laboratory Sport Garage </li></ul> <ul><li>01/2010 </li></ul> <ul><li>Starting position </li></ul> <ul><li>A car repairing center has its site</li></ul> <ul><li>Has some plans for corporative clients, that hasnt proved its efficiency yet</li></ul> <ul><li>Aim is to enlarge the inflow of natural persons as clients</li></ul> <ul><li>PR goal establish long term relations with clients </li></ul> <ul><li>Measures Taken </li></ul> <ul><li>I have elaborated the marketing strategy for LSG specialized on promo-actions and personal clients relations</li></ul> <ul><li>The plan was accepted but its realization hasnt started yet because of some</li></ul> <p>Laboratory Sport Garage now 13. </p> <ul><li>Laboratory Sport Garage(01/2010 till now) </li></ul> <p>All materials for this client 14. </p> <ul><li>Other achievements 10/2008 04/2010 </li></ul> <p>New experience I gave a lection on PR for small business in the Jewish center in MoscowI participated in a concert as a dancer on the stage of Journalists House in Moscow ReeducationI have got a professional diploma of a Tour GideLanguage practice(paid) I translated a historical study from English into Russian (550 pages) I translated a set of TV shows from English into Russian (20 shows) Travelling India, China, Holland, Germany, Ukraine, South Africa </p>