french government reaction-horse scandal-advertising and public relations lab- crisis managenent...
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Departement of Media ,Communication and culture
Advertising and Public Relations Lab Crisis Management Workshop
• Theopoulou Maria [email protected]• Soilemetzidou Irene [email protected]• Skrivanou alexandra [email protected]
• Paspati Anna 41090094- [email protected]• Kapsali Chryssa [email protected]• Mylona Christina [email protected]
How the French government reacted to the scandal…
Press
• Presentation of the facts objectively. No difference from the information taken from other newspapers.
• It’s main shaft is crisis’ evaluation focusing France
• Having shown all data about the crisis, makes clear that the danger is not caused from the horse meat, but from the hormones that may cause anemia to the human organism.
Labels
Labels..
High importance is given in order to write on product’s labels the required information about their origin and their ingredients. Names referring to horse meat:
• Viande de cheval non-signalée• Viande faussement étiquetées bœuf
France 24
Reportage
“La viande de cheval frauduleuse traque” The word deceitful (traque) gives a dramatic tone but it’s still objective
“Sandal alimentaire/ le scandal a la viande de cheval montre les failles d’un systeme” The word scandal is frequently used without the words meat or horse, something that shows that words like scandal has been interwoven with the horse meat.
Generally
• Titles with a simple description of the facts, without emotional context are frequently shown.
• Examples: - Horse meat, fraud in Comigel and Spaghnero
Our professors
• Betty Tsakarestou: “Assistant professor- Head of Lab”
• Mania Xenou: “Professor CEO at reliant communications”
Join us on facebook
• Theopoulou Maria http://www.facebook.com/theopoulou?fref=ts
• Soilemetzidou Irene http://www.facebook.com/airainaikonai?fref=ts
• Skrivanou alexandra http://www.facebook.com/alexaki.skrivanou
• Paspati Anna http://www.facebook.com/anna.paspati • Kapsali Chryssa http://www.facebook.com/xrysa.kapsali?fref=ts
• Mylona Christina http://www.facebook.com/xristina.laiho?fref=ts
