managenent strategies of ufone
TRANSCRIPT
NAFEESA HANEEF MB09032
INTRODUCTION• Official Name : PAK TELECOM MOBILE
LIMITED (PTML)
• 100% owned subsidiary of PTCL
• Commenced operations from Islamabad on January 29, 2001.
• Has network coverage in more than 10,000 locations
• Currently caters for International Roaming to more than 260 operators in more than 150 countries
INTRODUCTION
HISTORY2001-2004
• Started their service in major cities like Rawalpindi, Islamabad, Karachi and Lahore.
• Invested around $ 65 million• Targeted the MIDDLE CLASS,• Started GPRS
HISTORY
2005 -2006
• 26% of its shares were acquired by Emirates Telecommunication Corporation (Etisalat).
HISTORY
2007-2008
• Ufone earned 2nd highest revenue i.e. 27455 million rupees during the year.
• Ufone made investment of US $174 million.
HISTORY
2008-2009
• It has a subscriber base of 20.05 million as of July 2009
• Registered profit of Rs. 1.7 billion during 2008-09
2008-2009
Revenue share
VISIONSTATEMENT
“To be the leading telecommunication service provider in Pakistan by offering innovate communication solutions for our customers while exceeding shareholder value & employee expectation.”
No matter who you are, where you are, Whom you want to say it or how you feel, What you want to say, you are our focus.
Because at Ufone,
It’s all about U.
MISSION STATEMENT
“We are where you want to be……At Ufone we aim to provide you with wider coverage, superior connectivity, clear signals & voice quality.”
WHEREVER YOU ARE, UFONE KEEPS YOU CONNECTED.
OBJECTIVES• Customer Satisfaction: Customers are at the heart of Ufone success.
• Trust & Integrity: Ufone take personal responsibility for its actions, and
treat everyone fairly, and with trust and respect. •
OBJECTIVES
• Respect for People: Ufone respect and esteem its employees and
all stakeholders. We believe in teamwork, empowerment and honor.
• Responsible Corporate Citizen: Ufone contribute to worthy causes and are
dedicated to the development and progress of the society.
UFONE’s BRAND PHILOSOPHY & VALUE
• Solid Commitment to Growth • Security • Reliability
UFONE’s SLOGANS
• In Urdu is
“Ufone Tum Hi to Ho”
• In English
"It’s all about U”
RABIA IKRAM MB09017
PACKAGES:• Special discounts:• Virtual Private Network
(VPN):• GPRS: • U-mail: • International Roaming: • Exclusive Customer Care:
GPRS:
DECISION MAKING STYLES
OF UFONE In ufone both ANALYTICAL and CONCEPTUAL styles of decision making are adopted.
Causes
• Tense Work Environment• Huge Investments• Dense Hierarchy• Departmental Isolations• Randomly Changing Policies • Aggressive Marketing Campaigns
Decision making matrix of ufone
Way of thinking Way of thinking
T
O
A
SUNDAS TABASSUM MB09062
UFONE’S CULTURE
UFONE is a dynamic organization with an Equally Empowering culture
that allows people to make…
Elements Of UFONE Culture
STORIESSYMBOLSCONTROL SYSTEM ROUTINES
Characteristics Of UFONE Culture
Integrity & Mutual RespectTeamworkCreativityEmpowerment
ENVIRONMENT
“It consists of forces that can effect the Organization’s Performance”
ENVIRONMENT
Internal EnvironmentExternal Environment
External Environment
Directly InteractiveIndirectly Interactive
Directly Interactive
Owners CustomersCompetitorsEmployees
Indirectly Interactive
Political & LegalSocio-Cultural DimensionsTechnologicalEconomical
NAZRA SHARIF
MB09044
SWOT ANALYSIS
SWOT ANALYSIS
• IS A TOOL USED TO PROVIDE A GENERAL OR DETAILED SNAPSHOT OF A COMPANY'S
HEALTH.
SWOT ANALYSIS
STRENGTHS
Second Large Market ShareWorldwide Cheap call ExperienceRepresenting PTCL nameCoverage on GT Road 60%Variety of Value Added Service
WEAKNESSES
Behind on Excessive DemandOverly Dependent on PTCL
OPPORTUNITIES
Continuing to Expand Globally
Develop New Value Added Service
Publicity and Marketing
THREATS
Competitors:
•MOBILINK
• TELENOR
• WARID
THREATS
• Threat of New Entry • Bargaining Power of Buyers • Bargaining Power of Suppliers • Threat of Substitute Products • Competitive Rivalry
STRATEGIES OF U- FONE
CORPORATE LEVEL STRATEGYBUSINESS LEVEL STRATEGYFunctional Level Strategy
CORPORATE LEVEL STRATEGY
On the basis of analysis, it appears that for the past few years. Ufone
had a focus on “INTERNAL GROWTH”
BUSINESS LEVEL STRATEGY
It has focused on “DIFFERENTIATION STRATEGY” ever since it started. Ufone has always made successful attempts to
distinguish their products or services from other in the industry
BCG matrix
Functional Level Strategy
• DIFFERENTIATION STRATEGY
• CUSTOMER RELATIONSHIP STRATEGY
• COMPETITIVE STRATEGY
• TARGET MARKETING STRATEGY
• MARKETING STRATEGY
COMPETITIVE ADVANTAGE OF U-FONE:
• Lowest overall call rates
• Value added Services (VAS)
• Call block service
FUTURE PLANS OF
U-FONE:
• To remain a potent force in the cellular industry.
• To extend cellular network Ufone has finalized a huge
network expansion contract amounting to about USD 550
million,
• A strong focus will be on maintaining high quality of
service, which is always a benchmark of Ufone,
KIRAN RASHEED MB09o18
Nature of ufone
structure
SPAN OFCONTROL
CENTERALIZATION
“The degree to which decision making is
centralizedAt a single point in an
organization.”
•CAUSES FOR CENTRALIZED 1-Organization is geographically dispersed.2-Due to tough completion in cellular market.3-Top level managers have better knowledge and experience about current trends.4-As organization adopt mechanistic structure
FORMALIZATION“
The degree to which jobs within the organization are
Standardized and the extent to which employee
Behavior is guided by rules and regulations”
ADVANTAGES OF HIGH FORMALIZATION:1-Managers are clear about organizations goals.2-Organization,s policies are clearly mentioned.3-Rules and regulations are strictly followed at all levels of management.4-Proper controlling is easy as well as possible.5-Clear guidelines are provided to the lower level employees.
CHAIN OF COMMAND All the employees and managers are accountable by only one superior due to which assigned tasks are accomplished efficiently and effectively.
Accountable byOne employee accountable to
only one superior
Departments in Ufone
The organizational Structure at Ufone is Lean or Horizontal structure
UFONE HAS 8 DEPARTMENTS THAT ARE WORKING EFFICIENTLY AND ALL ARE
INTERACTING WITH EACH OTHER TO MAKE IT A MUCH BETTER COMPANY BY SATISFYING ITS
CUSTOMERS DEMAND.
Finance Department
Marketing Department
INFORMATION TECHNOLOGY DEPARTEMENT
CUSTOMER SERVICE OPERATION DEPATEMENT
Engineering Department
Sales Department
Human Resource Department
NIDA AJMAL MB09045
RE SOURCE ALLOCATIONThe manner in which scarce resources are distributed. From a business standpoint, this relates to how management distributes capital among its various operations
There are two major resources of u-fone:• Finance• Human resource•
RESOURCE RESOURCE ALLOCATIONRESOURCE ALLOCATION
Forecasting about Ufone Keeping in view the growth cellular potential of the company there is no option but to b aggressive in order to remain in the cellular company . in order to extend the cellular network to new cities , towns & highways and to enhance its current installed capacities in existing cities u fone has finalized a huge a network expansion contract amounting to about $ 550 million , which will enhance the subscriber capacity by 10 million , this the largest ever expansion project of u- fone
: ALLOCATION OF FINANCE
• U-fone has allocated its finance resources according to following schedules:
ALLOCATION OF HUMAN RESOURCES• U-fone has allocated its human resources into following schedules
CONCLUSION
By keenly analyzing the various aspects of Ufone
• Ufone isn’t only surviving but growing at an exceptional rate• . It holds second largest market share and is seeking to become the market leader
• Ufone is using humorous theme in its ads which has become its benchmark
• Ufone bring amazing packages to attract the customers• Ufone because Ufone price level is low and affordable that every one can say
• It’s all about ‘U’
FINDINGS AND RECOMMENDATIONSFor Finance Department• By the careful analysis of ufone strategies, we find that finance department at ufone is aiming to reduce its cost to the minimum possible level to gain competitive edge over its competitors.
• Following are some recommendations in this regard;• To minimize the cost ufone management should Control on Advertising and Budget.
• To introduce new technology ufone should Seek FOREIGN INVESTORS.• Monthly expenses should be monitored strictly. • To survive in changing and dynamic environment ufone must revised its budget policies from time to time.
For Human Resource Department
• Hierarchical structure must be flatter to make internal control and internal check system more effective.
• Work Environment must be professional• Ufone should make strategies and plans for Installation of equipment with professional engineers.
For marketing and selling department• New Sales policies must be defined from time to time.• To increase the demand level Trainings in sales department should be started.
• The Results of the forecasted Budget shows that the Ufone’s
Sales Dept. can make its sale targets to maintain 9% Monthly Growth.
THANK YOU