French release

Main figures

• Release date : Oct. 13th 2010

• Number of prints : 73 prints (9 in Paris)

• P&A budget : 208 000 €

• Admissions (until Nov 8th) : 31 686

Illégal French Release Carolyn Occelli - Haut et Court

Acquisition

• at the end of 2008

• screenplay

• theatrical rights only

Illégal French Release Carolyn Occelli - Haut et Court

Creation of marketing elements

• Trailer (Spark)

• Key artwork (Troïka)

• Pics selection

• Pressbook

Illégal French Release Carolyn Occelli - Haut et Court

Partnerships

Illégal French Release Carolyn Occelli - Haut et Court

Online strategy 1/2

• Culture and Cinema– Ad campaign on Evene and Allocine– Blogs (Publikart, Le Blog du Cinéma…)

• Politics/News– Ad campaign on rue89

• Social networks– Fanpage dedicated to Illégal on Facebook « Illégal (Le Film) » 729 likers– Ad campaign on Facebook (Sept 24th-Oct 13th) to recruit some likers– Trailer on Haut et Court Dailymotion channel

Illégal French Release Carolyn Occelli - Haut et Court

Online strategy 2/2

• Dedicated blog (www.illegal-lefilm.fr) - Wordpress technology- Co-management of the blog by Evene Conseil and Haut et Court - Goals of this blog :

• introduce the film • offer articles about issues related to the film subject• relay associations point of view and actions• allow internet users to react and comment• inform about spécial screening

Illégal French Release Carolyn Occelli - Haut et Court

Illégal French Release Carolyn Occelli - Haut et Court

Conclusion of the French release• a winner strategy

• good word-of-mouth

• disappointing figures

• a long term exploitation (a film approved by the associations whom will continue to organize spécial screening, maybe the film will enter the educational films selection)

Illégal French Release Carolyn Occelli - Haut et Court