friending over 50 - ignite dc
DESCRIPTION
My first Ignite DC talk - 5 minutes, 20 slides, 15 seconds. One of the most challenging things I've ever done.TRANSCRIPT
Friending Over 50 Ignite DC Debbie Weil 02.03.2011
Boom!
five things
1. 77 million baby boomers
Guy Kawasaki Seth Godin
Steve Jobs Esther Dyson
10,000 turn 65 everyday
“A navel-gazing moment” – New York Times
2. We are not old!
Gray is the new black
Baby boomers are still cool. Pete Cashmore, CEO Mashable
50 is the new 50
3. We love social media.
Growth rate is 100% for over-65s
Photo by Soffie Hicks under Creative Commons: www.flickr.com/photos/ohhbetty/4499856127
Angry Birds
4. What boomers are doing
Grandbabies… and our children
Baby boomers have $2 trillion of spending power.
5. What is the opportunity?
Boomer Psychographic
Image from iStockPhoto
Is social media the key to immortality?
Instagram Boomer Edition Covers up gray hair
Citizen Effect Boomer Edition Save the world
Boomer Edition
For godsakes puhleeze make the
font bigger
@babyboomer
15 seconds ago via TweetDeck
friending over 50
Privacy? Healthcare? Financial security?
“I get by with a little help from my friends.” – The Beatles
best friend 38 years
email: [email protected] mobile: 202.255.1467 website: www.debbieweil.com twitter: @debbieweil