| Success Story

GRASSROOTS FUNDRAISING

CASE STUDY: Maccabi USA

Maccabiah Games 2013

Israel Summer 2013 8,500 Athletes 80 Countries 3rd Largest Global

Sporting Event

The Challenge

Maccabi USA Athletes: 1100 Athletes | Ages 14-85

Maccabi USA Staff: 8 Full Time Members

4 Levels of Competition

Olympics v. Maccabiah

US Olympic Team sent 530 Athletes

Maccabi USA sent 1100 Athletes

US Olympic Team funded by sale of broadcast rights and corporate sponsors.

Maccabi USA funded primarily by generous Donors!

How They Connected

Easily uploaded contact list and emailed network Added a webpage link to every email signature Promoted webpage on social network profiles Used site to tell their compelling story through and

include photos, videos, and blogs.

Benefits for Maccabi USA

Thousands of new prospective donors with connection to organization added to database

Cause awareness multiplied exponentially to new donors and to their networks

Minimal cost and staff time to implement Peer-to-peer advocates within the organization

can now help the next generation of participants/supporters

Fundraising Results

$1.2M Raised through FriendRaising− Numerous athletes raised over $10K individually− 8,205 Contributors− Fencing Team fundraised enough to cover 100% of

team expenses.− Tennis Team alone raised over $100K− Team Captain Raised 102 Contributions

totaling $13,252

Results

Maccabi USA− 132 Gold Medals− 121 Silver Medals− 116 Bronze Medals

Return On Investment

Total Cost to Maccabi USA− $17,550

Perpetual License (unlimited # of websites)

Monthly Maintenance and Support

1% Fee on All Contributions

Total Funds Raised Through FriendRaising− $1,200,000

OVER 6700% RETURN ON INVESTMENT

Why It Worked

Harnessed the Power of Personal Relationships

Supporters Tab Excited Athletes, Drove Donors

Story Content on Athlete Pages Made It Personal and Real

Ability to Share on Social Media

Before & After

Before: “We'd been looking for peer-to-peer fundraising forever!”

After: “It's 110% better, we feel so fulfilled with DonorPro FriendRaising”

Try Grassroots Fundraising

Don’t fall prey to the “If I build it they will come” myth.

Have a solid promotional plan in advance.

Promotional Plan

• Email communication

• Plan content and schedule in advance

• Divide into four buckets

• Drive supporters to visit your site

• Coach supporters to fundraise – provide tips

• Reminders

• Thank you and follow-up

• Email signature blocks

• Mandatory for all employees

• Provide to volunteers & board members

• Platform makes it easy for supporters too

Promotional Plan

• Website promotion

• Make it Prominent & easy to take action

• FriendRaising platform makes it easy for supporters too

• Brochures

• Produce low cost tri-folds in house

• Distribute everywhere

• Social Media

• Active promotion increase results by 40%

• Give supporters sample posts and tweets

• Use it to acknowledge job well done

What Are Your Next Steps?

Learn More: donorpro.com/products/grassroots-fundraising

Take a Demo: go.donorpro.com/donorpro-friendraising-demonstration

Talk to an Expert: 866.935.8281