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  • 8/14/2019 Fritzgy Joseph Mr. Schurtz English 12 AP

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    Fritzgy JosephMr. SchurtzEnglish 12 AP Period 14 March 2010

    BusinessMarketing

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    The Marketing

    Industry

    ( )hmner

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    Marketing is the process by which companies determine what products or,services may be of interest to customers and the strategy to use in

    , .sales communications and business development It is an integratedprocess through which companies create value for customers and build

    strong customer relationships in order to capture value from customers. ,in return Marketing is used to identify the customer to keep the

    .customer and to satisfy the customer With the customer as the focus of,its activities it can be concluded that marketing management is one of

    .the major components of business management The evolution of marketing.was caused due to mature markets and overcapacities in the last decades

    Companies then shifted the focus from production to the customer in.order to stay profitable The term marketing concept holds that

    achieving organizational goals depends on knowing the needs and wants.of target markets and delivering the desired satisfactions It proposes

    ,that in order to satisfy its organizational objectives an organizationshould anticipate the needs and wants of consumers and satisfy these

    .more effectively than competitors Marketing is defined by the American" , ,Marketing Association as the activity set of institutions and

    , , ,processes for creating communicating delivering and exchanging, , ,offerings that have value for customers clients partners and society

    .at large The term developed from the original meaning which referred.literally to going to a market to buy or sell goods or services Seen

    from a systems point of view

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    ?

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    !

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    basically

    stated another way, focus on what thecustomer wants is essential tosuccessful marketing efforts.

    ( )afa from Brazil

  • 8/14/2019 Fritzgy Joseph Mr. Schurtz English 12 AP

    7/17simple math

    x

    + =

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    x

    x

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    xxx

    x=

    =

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    =

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    - -

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    ++

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  • 8/14/2019 Fritzgy Joseph Mr. Schurtz English 12 AP

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    just think

    (Resti

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    Customer Demands

    !NO

    CorporationProvides

    ( )Goehring

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    Customer Demands

    =Corporation

    Provides

    ( )Goehring

  • 8/14/2019 Fritzgy Joseph Mr. Schurtz English 12 AP

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    ..how they grab consumers

    ( )Anthony

  • 8/14/2019 Fritzgy Joseph Mr. Schurtz English 12 AP

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    advertisin

    ( )Luh

  • 8/14/2019 Fritzgy Joseph Mr. Schurtz English 12 AP

    13/17

    Under Construction

  • 8/14/2019 Fritzgy Joseph Mr. Schurtz English 12 AP

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    (MacKenzi)

    ( )mhoffUnder construction

  • 8/14/2019 Fritzgy Joseph Mr. Schurtz English 12 AP

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    Works Cited

    , . . " ."Belanger J D Starting Your Own Business Student Research Center . : .89 6 1 -MAS Ultra School Edition. . . . Web 2 Dec 2009 < :// . . /http search ebscohost com . = & = & = & = - & = >.login aspx?direct true db ulh AN 18593332 site src live scope site

    .Home Page Small Business Administration. . ., . . . . .N p n d Web 2 Dec 2009 < :// . . />.http www sba gov

    , . " ."Karnes Korey How to Start Your Own Business Student Research Center . : .4 7 1 Middle Search Plus. . . . < :// . . / Web 2 Dec 2009 http search ebscohost com . = & = & = & = - & = >.login aspx?direct true db mih AN 7185358 site src live scope site

    , . .Maynard H B Handbook of Business Administration. . .: - ,N p Mcgraw Hill College . .1996 Print

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    Picture Works Cited

    , .Anthony Stuart . . . . . .Fear of the dark 2008 Flickr Web 3 Mar 2010

    < :// . . / / / />.http www flickr com photos stuant63 2255781557

    , .Goehring David . . . . . . .E Pluribus N d Flickr Web 3 Mar 2010< :// . . / / / >.http www flickr com photos 15923063@N00 4386861133

    , .Imhoff Stefan . . . . . .Transparent Screen 2005 Flickr Web 3 Mar 2010< :// . . / / / >.http www flickr com photos 25939045@N00 8808727

    , .Luh Just . . . . .Livro ou TV? 2009 Flickr Web 3 Mar 2010< :// . . / / / >.http www flickr com photos 25360994@N07 3234862031

    , .MacKenzie Ian . . . . . .Magazine stack 2008 Flickr Web 3 Mar 2010< :// . . / / / >.http www flickr com photos 7105595@N05 2278115499

    , .Ohmer David Paul . . . . . .Wall Street 2008 Flickr Web 3 Mar 2010< :// . . / / / >.http www flickr com photos 50965924@N00 2932154987

    .Rafa from Brazil - ! . . . . .Day 36 Thumb up 2008 Flickr Web 3 Mar 2010< :// . . / / / />.http www flickr com photos teacherafael 2243271306

    , .Restivo Davide ... . . . . .I'm thinking of 2008 Flickr Web 3 Mar 2010< :// . . / / / />.http www flickr com photos somemixedstuff 2403249501

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    Class Activity Ideas

    1. Using a camera students will pickone of my brought in items and tryto make an ad for it.

    2. Design a company logo. Using awebsite provided.

    3. Still under works.


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