From Big Data to Actionable Insight:What’s Needed on the Back End

Agenda

Industry Examples

Big Data Is Flashy

The Not-So-Flashy Side of Big Data

Q&A

Gaining the Insight

Big Data Is Flashy

How Flashy Is It?

Fortune 100 Financial Services Companies

Store history for billions of transactions

How Flashy Is It?

Fortune 100 Financial Services Companies

Store history for billions of transactions

Identify and prevent

fraudulent behavior

How Flashy Is It?

Fortune 100 Financial Services Companies

Store history for billions of transactions

Identify and prevent

fraudulent behavior

Predict cardholder behavior

How Flashy Is It?

Online Retail Corporations

Track every online

interaction

How Flashy Is It?

Online Retail Corporations

Track every online

interaction

Load custom website for each visitor

(mass personalization)

The Not-So-Flashy Side of Big Data

IT Architectures, Networking Topologies, and Physical Infrastructure are all undergoing massive structural shifts to deal with Big Data demands

The 3Vs of Big Data

VOLUME

• Terabyte

• Petabyte

• Exabyte

• Zettabyte

VARIETY

• Structured

• Semi-structured

• Unstructured

VELOCITY

• Near real time

• Real time

• Streaming

3 Vs of Big Data

The 4th V of Big Data?

Quality, accuracy, reliability, duplicity, relevancy, …….

VOLUME

• Terabyte

• Petabyte

• Exabyte

• Zettabyte

VARIETY

• Structured

• Semi-structured

• Unstructured

VELOCITY

• Near real time

• Real time

• Streaming

3 Vs of Big Data

VOLUME

• Terabyte

• Petabyte

• Exabyte

• Zettabyte

VARIETY

• Structured

• Semi-structured

• Unstructured

VELOCITY

• Near real time

• Real time

• Streaming

VERACITY

• Integration

• Harmonization

• Management

Veracity, the 4th V of Big Data

Quality, accuracy, reliability, duplicity, relevancy, …….

4 Vs of Big Data

Gaining the Insight

What’s missing from the picture?

VOLUME

• Terabyte

• Petabyte

• Exabyte

• Zettabyte

VARIETY

• Structured

• Semi-structured

• Unstructured

VELOCITY

• Near real time

• Real time

• Streaming

4 Vs of Big Data

VERACITY

• Integration

• Harmonization

• Management

5th V: ValueBusiness derives VALUE from Big Data initiatives through the actionable insights!

VOLUME

• Terabyte

• Petabyte

• Exabyte

• Zettabyte

VARIETY

• Structured

• Semi-structured

• Unstructured

VELOCITY

• Near real time

• Real time

• Streaming

VERACITY

• Integration

• Harmonization

• Management

5 Vsof Big Data

VALUE

• Discovering actionable insights

Data Scientists Are Not Data Janitors

Data scientists spend up to 80% of their time1 on this 4th V, cleaning up raw data in preparation for analysis

With salaries that range upwards of $200,0002

they make very expensive data janitors

VERACITY AT WORK

Integration Harmonization Management

CAUTION

1 - Lohr, Steve. “For Big-Data Scientists, ‘Janitor Work’ Is Key Hurdle to Insights” The New York Times. 17 August 2014.

2 - Rosenbush, Steve. “The Morning Download: Competition for Data Scientists Heats Up” The Wall Street Journal. 11 August 2014.

Leverage a Unified Cloud Platform

A Unified Cloud Data Integration and Data Management Platform like Liaison enables focus on the insights:

SEC

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LIA

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Data Management

Data Integration & Harmonization

Big Data Storage & Computation

Data Visualization

Structured Unstructured Semi-structured

VOLUME VELOCITY VARIETY

DATA

Leverage a Unified Cloud Platform

A Unified Cloud Data Integration and Data Management Platform like Liaison enables focus on the insights:

SEC

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CO

MP

LIA

NC

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Data Management

Data Integration & Harmonization

Big Data Storage & Computation

Data Visualization

Structured Unstructured Semi-structured

VOLUME VELOCITY VARIETY

DATA

VERACITY

Leverage a Unified Cloud PlatformThe data is now ready for analysis and BI:

Analytics & Business Intelligence

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Data Management

Data Integration & Harmonization

Big Data Storage & Computation

Data Visualization

Structured Unstructured Semi-structured

VOLUME VELOCITY VARIETY

DATA

VERACITY

Industry Examples

Cloud Fostered Collaboration

SEC

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Analytics & Business Intelligence

Data Management

Data Integration & Harmonization

Big Data Storage & Computation

Data Visualization

CO

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LIA

NC

E

Genomics Proteomics

Clinical

Pre-clinical

Real World Evidence-based

Data

HIP

AA

Cloud Fostered Collaboration

SEC

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ITY

Analytics & Business Intelligence

Data Integration & Harmonization

Data Management

Big Data Storage & Computation

Data Visualization

CO

MP

LIA

NC

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Genomics Proteomics

Clinical

Pre-clinical

Real World Evidence-based

Data

HIP

AA

Harmonize Data Sets

Leveraging Historical Data Sets

SEC

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Analytics & Business Intelligence

Big Data Storage & Computation

Data Visualization

CO

MP

LIA

NC

EH

IPA

ADecades of Historical

Compound Data

Data Management

Data Integration & Harmonization

Leveraging Historical Data Sets

SEC

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ITY

Analytics & Business Intelligence

Data Integration & Harmonization

Data Management

Big Data Storage & Computation

Data Visualization

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MP

LIA

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EH

IPA

AHarmonize Historical Data for Use in New Research

Decades of Historical

Compound Data

Contextual Discovery

SEC

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Analytics & Business Intelligence

Big Data Storage & Computation

Data Visualization

CO

MP

LIA

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Data Integration & Harmonization

Data Management

Contextual Discovery

SEC

UR

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Analytics & Business Intelligence

Data Integration & Harmonization

Data Management

Big Data Storage & Computation

Data Visualization

CO

MP

LIA

NC

ETranslation & Context Discovery

SEC

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Analytics & Business Intelligence

Big Data Storage & Computation

Data Visualization

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Unified Data Analytics

Data Integration & Harmonization

Data Management

SEC

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Analytics & Business Intelligence

Data Integration & Harmonization

Data Management

Big Data Storage & Computation

Data Visualization

CO

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LIA

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EHarmonizing Web Analytics Data

Unified Data Analytics

Unified Streaming Comparison

SEC

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Analytics & Business Intelligence

Big Data Storage & Computation

Data Visualization

CO

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LIA

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Data Integration & Harmonization

Data Management

Unified Streaming Comparison

SEC

UR

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Analytics & Business Intelligence

Data Integration & Harmonization

Data Management

Big Data Storage & Computation

Data Visualization

CO

MP

LIA

NC

EHarmonizing Movie & Audience Data

Integrated Supply Chain

SEC

UR

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Analytics & Business Intelligence

Big Data Storage & Computation

Data Visualization

CO

MP

LIA

NC

EP

CI D

SS

Orders

Catalog

Financial

Logistics

Data Integration & Harmonization

Data Management

Integrated Supply Chain

SEC

UR

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Analytics & Business Intelligence

Data Integration & Harmonization

Data Management

Big Data Storage & Computation

Data Visualization

CO

MP

LIA

NC

EP

CI D

SS

Orders

Catalog

Financial

Logistics

Harmonized Supply Chain Data

In Review

Unified Cloud Platform for your Big Data Initiative

Scalability

Streamlined Operations

Time to Insight Elasticity

Accessibility

Better ROI

Your Big Data Complexity Buffer

Focus on Business Insights

Allow a unified cloud platform to buffer the complexities of…

1

So that you can focus on gaining insight from the data

2

Analytics & Business Intelligence

SEC

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LIA

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EData Management

Data Integration & Harmonization

Big Data Storage & Computation

Data Visualization

Structured Unstructured Semi-structured

DATA

VALUE

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