from contact to conversion: how to seal the deal fast
TRANSCRIPT
Moderator or Speaker’s
Picture
“From Contact to Conversion”
From Contact to Conversion: How to Seal the Deal
FAST Eric Tanner
“From Contact to Conversion”
• Eric Tanner • Founder and CEO, Tripwing • Loves: New York Mets, Travel, Food,
Bruce Springsteen • Hates: Sharks • Worked in Finance, but left to pursue a
career as a small business owner in travel
• Lives in Brooklyn, NY • Geography major in college • Evidently bad at following sign
directions
“Who is this guy?!”
“From Contact to Conversion”
• Home based travel agents!!! • The coolest, nicest, most
interesting, and most entrepreneurial travel agents in the world!
• Beyond that, home based travel agents wear more hats than other travel agents
“Who are you?!”
“From Contact to Conversion”
SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES SALES
“From Contact to Conversion”
What’s taking so long?! • Clients are IMPATIENT
– In an era of constant communication, instant gratification, immediate responses, and perpetual connectivity, Travel Agents do not have much time to put together a trip.
• Clients NEED Agents – Clients want the service and knowledge of a Travel Agent.
There is minimal or no cost to prevent them from using an Agent. What holds them back is time.
“From Contact to Conversion”
Contact Proposal Iteration Booking
“From Contact to Conversion”
Contact • Make contact QUICK
– Olark instant messaging system
• Pick up your phone – Even if you have to tell them you are going to call them
back, knowing that you have them in your plans for the day will make your Client feel important
– Grasshopper phone system, get that professional voice
• Follow up!
“From Contact to Conversion”
Proposal and Iteration • Tripwing Itinerary Builder!
“From Contact to Conversion”
Top Itinerary Builder Features
ü Unlimited Itineraries for one low monthly subscription ü 1-Click to share your itineraries via a custom URL, custom
printable/PDF designs ü Instant access to flight database with up-to-date airline
information ü Free pictures and contact information of ANY hotel ü Largest database of travel photos to bring your
itineraries to the next level ü Convenient automatic e-mail updates inform your client
of their next steps each morning
“From Contact to Conversion”
White-labeled itineraries
“From Contact to Conversion”
• Travel agents who use the Tripwing Itinerary Platform will have access to ready-made proposals from tour operators to send to their clients
• Rather than having to print materials or send customers to a company’s website, using the Tripwing Platform allows agents to quickly browse itineraries and send trip to clients with agent’s branding included
Travel Agent Tour Portal
“From Contact to Conversion”
Select Tour Operator Partners
“From Contact to Conversion”
Booking • Online Invoicing Tool
– Freshbooks, Quickbooks, Clientbase
• Payment Gateway – Paypal, Stripe, Authorize.net, etc. are all great choices, but
you may run into trouble as a seller of travel – Try Braintree
“From Contact to Conversion”
What have we learned? • You are the best! Your customers are so lucky to
have you! – Make sure they are reminded of that every single day
• Nobody has infinite time – As a small business owner and home based travel agent,
use technology to make your life easier. Technology is not the enemy of the travel agent. Time is. Use technology to make the components of your business FAST.
