from harm to home | rescue.org reframing the message teaching staff the power of words dallas, texas...
TRANSCRIPT
From Harm to Home | Rescue.org
Reframing the messageTeaching staff the power of words
Dallas, Texas - October 15, 2014Susanna Lubanga, Resettlement Director , International Rescue Committee Abilene, Texas
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From Harm to Home | Rescue.org
Why train staff?
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From Harm to Home | Rescue.org
Pitching refugeeresettlement
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From Harm to Home | Rescue.org
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From Harm to Home | Rescue.org
Checking the Facts
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From Harm to Home | Rescue.org
REFRAMING REFUGEES
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From Harm to Home | Rescue.org
A story of two men….
Client A Client B
Fluent in EnglishGood education backgroundTransferrable job skillsStrong advocateComputer & technology literate
Legally blindMedical limitationsSingle case, no relatives/friendsDifficulty navigating US systemsPoor financial decision making
Which story are we more likely to tell? Which one has a better chance of being hired? Which man is more likely to be successful?
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From Harm to Home | Rescue.org
How we tell the story makes a difference.
Power of Words Video
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From Harm to Home | Rescue.org
Shifting our goals
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From Harm to Home | Rescue.org
Good:
Refugees are hard working.
They are looking for opportunities to work and provide for their families.
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From Harm to Home | Rescue.org
Good:
Refugees are hard working.
They are looking for opportunities to work and provide for the families.
Better:
We can help your business grow by providing a qualified, reliable work force and lowering your staff turn over rate.
Shift the focus to THEIR needs, not the refugees’ needs.
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From Harm to Home | Rescue.org
Precise, short messaging …. …. With a call to action
Message Map (Forbes)
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From Harm to Home | Rescue.org
Power Verbs
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From Harm to Home | Rescue.org
Tell the story ………………………………. Leave the facts
Over 90 home owners1900 resettled140 job placements66K pledged in savings4 businesses started1400 client servicesOver 120 secondary 38 Parolees………..
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From Harm to Home | Rescue.org
What are our values as Americans?
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From Harm to Home | Rescue.org
How do our American values align with refugees?
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From Harm to Home | Rescue.org