from lone wolf to pack – democratizing user...
TRANSCRIPT
From Lone Wolf to Pack –Democratizing User Research
Ruth Rothmaler
Back in 2011 …
Product Manager = Sole User Expert,
Wearing Many Hats
Res h & Ex e m s
Vis & Ro d
Sta l e s & Dev er
Bac g Man en
Back in 2011 …
Little Time for Research & Sharing
As u p s > Evi c
Spo c & Un a g Con c Is
Har
Man il Get
Fast Forward to Today…
Everyone Engages in Research
Eva l i g Fin g
Pre n Sc i t Ob e v
Ses s
Sy he & Ide o
Shared Empathy = Better Solutions
Evi c > As u p s
Em a h I Sha
Dir Ex o r →Ac i
No r Con cFast Forward to Today…
Making Research Frictionless & Repeatable
Rec in
Re s e T m te
How We Got There …
How We Got There …
Getting as Close as Possible
How We Got There …
Engaging in Analysis
Past Insights Are Easily Accessible
How We Got There …
How we got there …
Past Insights Are Easily Accessible
How we got there …
Evangelize,Evangelize,Evangelize!
Thank You!
Ruth Rothmaler
linkedin.com/in/ruthrothmaler