how to turn big data into actionable data iiex europe 2016
TRANSCRIPT
@PeanutLabsMedia @LoveStats
@LoveStats@PeanutLabsMedia
How to turn big data into actionable data
Presented by Annie PettitChief Research Officer at Peanut Labs,
a Research Now Group Company .
@PeanutLabsMedia @LoveStats
Believe in itMake space at the tableGive the required time
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Read / write sandboxes
Read only access
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Identify problem
Identify questions
Create measurement tool
Collect data
Analyze data
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@PeanutLabsMedia @LoveStats
Identify problem
Identify questions
Create measurement tool
Collect data
Analyze data
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One KPIOne outcome
The worst group
The best group
One date
One event
One audience
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Improve survey satisfactionActionable
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Improve survey satisfaction
Increase sat scores by 10%Decrease screenouts by 10%Decrease overquotas by 25%
Actionable
Actionable
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Which survey topics do you enjoy answering?
Which candidate for Prime Minister did you vote for? How concerned are you
about immigration policies?
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Which survey lengths generate the lowest data quality?
Which products do high value customers purchase?
Which health issues are associated with the lowest income households?
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Q27_MarkRutte
Q12_FaveSurveyTopic
Q23_PurchaseIntent
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Duration
FrontUserID RefI
DStampDQDrop
TopBr
LinkDirect
Woy
Result
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These are not the data you are looking for
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57% of people prefer Star Wars to Star Trek
N=394, MOE=5%, http://www.correlated.org/724
But among those who like ketchup on eggs, 58% prefer
Star Trek
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Main effects &
interactions
Correlation <> Causation
Good sample
sizes
Type 1 errors & type 2 errors
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So many targets to shoot at!
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But a finish line
must be drawn.
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Insight is a rare Gem
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Make decisionsTest hypothesesReplicate the
result
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+ =
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Leaders must believe in itIT must support it
Time must allow itScience must be applied to itRespect must be given to it
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Thank you!Annie Pettit
Chief Research [email protected]
ca.linkedin.com/in/AnniePettit/facebook.com/AnniePettit
twitter.com/LoveStats
Jonathan CheriffDirector of Sales & [email protected]
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