from meme to social fabric
DESCRIPTION
Issac mao's presentation to East West Center's Bangkok Media ConferenceTRANSCRIPT
Social Media In China: From Personal Meme to Mass Impact
Isaac MaoSocial Brain Foundation
http://socialbrain.org2008/1
Two Types of Mindset
• Intelligent Design– Top Down– Elitism
• Evolution– Bottom Up– Collective Intelligence
Evolution of Social Media
• Sharism & Sharists
• Meme as gene
• Social Networking
• Tipping points
• Collective Intelligence
Paradigm Shift
• From isolation to connection
• Small ideas can find their own way of spreading
• Collective intelligence on the click of creation
• Truth comes from social perception
• (extra) Culture bridges
From isolation to connection
From isolation to connection
DNA & Meme
Paradigm & power model shift
Journalist
Reader
Blogger
Mass
Institutional Media
Blogosphere
Mind
Communication
Population Coverage
Suppose: Power = Population*Coverage
Someday, Blogger*Blogosphere >= Journalist*Institutional Media
Social Fabric
• Collective Intelligence
• The systematic effect
• Truth comes out via social perception
Power Law vs. Metcalfe's law
• One-to-many vs. many-to-many• Professional journalism vs. Back Channeling• Post mortem vs. Witness• Brand name vs. Social Capital and trust• Elite vs. Collective Intelligence• All rights reserved vs. “Some rights reserved”• Centralization vs. Distribution• Delivery vs. Reflection• Top-down vs. Bottom-up• Monopoly vs. Democracy
Cases in 2007
The Power of Longtail
• Global effect• Persistency• Free Scale• Decentralized• Where censorship fails
– Variety laws
• Creation at the speed of click– Soup.io– Twitter
Characteristics of Chinese Blogosphere I
Still the same old problem…• One way world: Due to language barriers
• Solution: Bridge blogs
EnglishBlogosphereChinese
Blogosphere
