From Revenue Office to RAID – Ufone’sSuccess Story

Waqar AbbasiHead of Revenue Assurance

Ufone - Pakistan

Save and recover $2.4M

Revenue Leakage < 0.2%

RA Coverage > 90%

Know the Unknown

Country and industry stats1

About Ufone Revenue Assurance2

RA Tool strategy3

RAID Implementation4

Key Challenges5

Success Factors and Suggestion6

Agenda

My Country

Pakistan – Key Stats

Cellular Industry – Key Stats

Tele-density 73%

No. of Mobile Subs. 136 M

No. of Mobile Ops. 5

No. of Subs Ufone 22M (16%)

ARPU US$ 2

Total Area 796,096km2

Population 186 M

%age of youth 40% (10 to 29 yrs.)

GDP US$ 292 B

Per Capita Income US$ 1,396

Ufone

• Subsidiary of Etisalat Group (Etisalat

global revenue: US$ 22 B. Mobile

subscribers: 180 M in 19 countries)

• Was 1st to launch GPRS and 1st to roll

out an IP/MPLS backbone in Pakistan

• Largest VAS offerings in the industry

• One of the highest Brand Used Most

Often (BUMO), Top of Mind Awareness

and Ad likeability ratings

Chief Financial Officer

Sr. Manager Revenue

Assurance

Manager RAAsst. Manager Interconnect

&Roaming

Sr. Executive Postpaid &

VAS

RA - Organization

Summary of RA Controls

Revenue Stream

Product

and Offer

Launch

Managem

Platform

Integrity

Usage

Assurance

Rating

Assurance

Booking

Cycle

Validation

Total

Ho

url

y

Dai

ly

We

ekl

y

Bi-

We

ekl

y

Mo

nth

ly

Ad

ho

c

Tota

l

Prepaid 7 5 27 6 3 48 8 21 4 2 5 8 48

Postpaid 4 7 17 7 6 41 19 8 3 7 4 41

Roaming 5 4 15 5 4 33 17 2 1 8 5 33

Interconnect 2 1 13 1 5 22 6 2 12 2 22

VAS 1 1 2 1 1 2

Total 18 18 72 19 19 146 8 63 16 6 33 20 146

No. of controls No. of controls - Frequency

Revenue StreamPlatform

Integrity

Usage

Assurance

Rating and

Billing

Assurance

Re-

charges/Setlle

ment

Average

Postpaid 95% 100% 90% 95% 95%

Prepaid 90% 100% 100% 100% 98%

Interconnect 95% 100% 95% 95% 96%

Roaming 90% 95% 80% 95% 90%

VAS 70% 95% 90% 95% 88%

Revenue Assurance Coverage Level

0.10%

0.12%0.13%

0.08%

0.18%

Postpaid Prepaid Interconnect Roaming VAS

Estimated Revenue Leakage

Ufone’s RA Strategy for use of Technology

Crawl, Walk and Run

• Developed controls which were mostly manual.

• Automated those controls in house

• Through quick wins we build business case for RA Tool

• For greater analytic freedom, the flexibility to integrate diverse data sources and for operational efficiencies

Technology as an accelerator of momentum, not a creator of it.

Tool- implementation Approach - RIAD 6.3

Phase 1 Phase 2 Phase 3 Phase 4

Usage Assurance –Switch to Bill all revenue streams

Platform Integrity –Subscriber

reconciliation , HLR, IN, CRM, Postpaid

Billing

Prepaid Balance Validation –

subscriber wise prepaid balance

validation

Rating Assurance –CDRs

Phase 1 of the project –Usage Assurance was kicked off on 24th Sep 2012.

2014

Feb

Sep

2012 2013

On May 7th, 2013 the 1st phase of the project was completed.

Phase 2 - Platform Integrity module was started on 7th

May, and completed on 23rd Aug 2013

Prepaid Balance Validation (PBV) was implemented between 16th Sep 2013 to 07th Feb 2014.

DEADLINE

May

2014

Aug

RAID Chronology

7.5 Months 3.6 Months 4.8 Months

Phase 1:Usage Assurance - All revenue stream

Control PointsMSC - HUA PSA SMS (SMS CGW)

SGSN/GGSN Mediation - Voice

SMSC - Logica - SMS

OCS - Voice - GPRS

- DATA - MMS

Interconnect Billing Pospaid Billing - CCBS

TAP IN - EDCH TAP OUT - CCBS PRM

Daily Loading StatsNo. of Control Points 14

Total Files per day 343,181

Total CDRs per day 1.2B

Data Size 539 GB

Validation File Sequence

MSC - HUA

SGSN/GGSN

Validation Record Sequence

MSC - HUA Mediation - Voice

SMSC - Logica - SMSC

SGSN/GGSN - GPRS

OCS - Voice - MMS

- DATA

PSA SMS (SMS CGW)

TAP OUT

TAP IN

The Usage Assurance Variance is

0.12%

Validation - IntersystemVoice Out - MSC vs OCS

- MSC vs Mediation (Postpaid)

- Mediation vs CCBS

Voice In - MSC vs TAP IN

GPRS - SGSN_GGSN vs OCS Data

- SGSN_GGSN vs Mediation Data

- Mediation vs CCBS

SMS - MSC vs SMSC

- SMSC vs PSA

- SMSC vs Mediation

- Mediation vs CCBS

MMS - Mediation MMS vs CCBS MMS

InBound - CCBS vs TAPOUT

- SGSN vs TAPOUT

outBound - SMSC vs TAPIN

- TAP IN vs CCBS

- TAPIN vs OCS Voice

- TAPIN vs PSA SMS

Trending Analysis

Phase 1:Usage Assurance - All revenue stream

OCS Voice

Interconnect

MSC

SGSN GGSN

SMSC

TAP IN

Mediation Voice

Mediation SMS

Mediation GPRS

Mediation MMS

CCBS

TAP OUT

Psa SMS

OCS Data

Subscription Assurance Variance is

0.15%

Phase 2: Platform Integrity – Subscription Assurance

Subscriber's Dupm - HLR

Subscriber's Dupm - CRM

Subscriber's Dupm - OCS

Subscriber's Dupm - CCBS

Control Points

Validation - Intersystem

No. of Control Points 4

Total Files per day 24

Total CDRs per day 149M

Data Size 232GB

Weekly Loading Stats

CRM vs BILLING

CRM vs HLR

CRM vs OCS

HLR vs BILLING

HLR vs OCS

Interasystem HLR

Interasystem OCS

Exists on UC

41M CDRs/Day

44 New fields added

CDR filter conditions

RAID_PBV

IN_OUT_CDR

Exists on UC

7.6M CDRs/Day

44 New fields added

CDR filter conditionsIN_OUT_DAT

New for PBV

6.5M CDRs/Day

44 fields

CDR filter conditionsIN_OUT_SMS

New for PBV

50K CDRs/Day

44 fields

CDR filter conditionsIN_OUT_MMS

New for PBV

3.5M CDRs/Day

90 fields

CDR filter conditionsIN_OUT_VOU

New for PBV

6.5M CDRs/Day

58 fields

CDR filter conditionsIN_OUT_MON

New for PBV

0.65M CDRs/Day

86 fields

CDR filter conditionsIN_OUT_COM

New for PBV

7,2M CDRs/Day

61 Fields

CDR filter conditionsIN_OUT_MGR

New for PBV

1.1M CDRs/Day

68 Fields

CDR filter conditions

IN_OUT_RETU

RN

New for PBV

1.7M CDRs/Day

65 Fields

CDR filter conditionsIN_OUT_GFT

New for PBV

0,55M CDRs/Day

3 Fields

CDR filter conditionsIN_OUT_ROP

New for PBV

~3M CDRs/Day

8 fields

CDR filter conditionsConsumer EVC

New for PBV

5 Fields

50M CDRs/Day?? Consumer UVC

New for PBV

60M CDRs/Day

4 Fields

Medium Account types

per Subs = 3

OCS Closing

Balance1

2

3

4

5

6

7

14

8

9

10

11

12

13

3

1

1

Phase 3: Prepaid Balance Validation

Prepaid Balance Validation Variance is

0.12%

OCS - REC (Voice) OCS - VOU

OCS - SMS OCS - GFT

OCS - Data UVC

OCS - MON EVC

OCS - MGR CRM ROP

OCS - COM OCS Return

OCS - MMS

Control Points

Passive Subscriber Balance Movement

Active Subscriber Balance Movement

Validations

No. of Control Points 13

Total Files per day 250,635

Total CDRs per day 49M

Data Size 59GB

Daily Loading Stats

The Solution Offered was Top 20K subscribers

Both WeDo and Ufone worked together and

come up with new solution

PBV was implemented with a new approach which was test

case for WeDo and Ufone

Phase 3: Prepaid Balance Validation

Business Justification of RA tool, Business case and Budgetary

Constraints, Management buy in, Project Management, Resistance,

stakeholders Commitment.

Business/Orgnizational Challenges

Best Tool, solution design, data transformation, GAP understanding,

Storage plans

Technical Challenges

System acceptance, system support, SLAs/SOPs

Operational Challenges

Challenges in System implementation

Area Recovery-US$ Saving-US$

Interconnect285,457 570,914

Roaming132,617 36,150

Prepaid1,190,000

Subscription190,753

Total1,608,074 797,818

Saving and Recoveries – Using RAID

Competent, Flexible and Supporting WeDo Project Team

Skilled and committed Ufone’s Project Team

Good Solution Design

System sizing and Scalability

Management buy in & great support from IT and Technical

Flexibility in term of system changes

Key Success Factors

DashBoard

Case Management

Collection Assurance

Configuration alerts

PI and UC integration

3 way PI reconciliation

Improvement Suggestion

XXXX

XXX

xxxx XXXX

EVC Movement XXXX

Scracthed Cards XXXX

Postpaid billing XXXX

Other Store XXXX

Total XXXX

SC

Postp Bill.

EVCOther Store

Banks

Source Systems

XXXX XXX

FMS/CAReS GL

Collection SC* XXXX

Depost SC XXXX

Deposit FR XXXX

Purchase XXXX

FMS GL

Financial System

North XXXX

C1 XXXX

C2 XXXX

South XXXX

Bank Clearing

Bank

Collection Assurance - Franchise