From Strategy to Reality

planning your online engagement

Rick Lawrence, digital media officer

at the Royal Albert Memorial Museum

& Art Gallery, Exeter

In the beginning…

• museum founded 1861, Local authority run from 1870

• Diverse collections – ethnography, antiquities, art and natural history

• 2007 baseline established after recommendation in ICT survey

• 2008 – 2010 Online Presence Project

Clear objectives

• Increase access to collections

• Reach new audiences

• Commercial opportunity

• Create a digital culture

Stakeholder support

• Include stakeholders and get their support

• Turn sceptics into critical friends

Planning

•Not just a budget

•Resources are people too

•How clear is the crystal ball?

Implementing the strategy

• The plan!

• Project structure

• Reporting

• Doing it

Harsh reality intervenes

•The old ways are best

•Prepare the clones

•Oops

There’s a hole in our strategy

dear Liza

•Risk management in action

•Support and negotiation

•With friends like these…

Look to the future

• Time takes it’s toll on long projects

• Reporting and reviewing

• Adding to the strategy

Strategy as springboard

• Close project

• Have a road map (including speed bumps)

• Use evaluation