fruit bouquets bloomnet marketing brochure

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Incredible fresh fruit arrangements from Fruit Bouquets SM are the perfect gift for any occasion. Succulent strawberries, the freshest melons, juiciest grapes, sweetest pineapple and brightest oranges are hand-selected and expertly designed into fruit arrangements to create an unparalleled gift experience that is as thoughtful as it is delicious. To inquire about becoming a Fruit Bouquets SM fulfiller or for more information, email [email protected], call 1-800-BloomNet (1-800-256-6663), or visit http://tiny.cc/FruitBouquets Just To See You Smile™ PC #102245 Love Potion Strawberry Margarita™ PC #96839 Birthday Bonanza™ PC #94961 Smiles All Around™ PC #102423 Modern Indulgence™ PC #91991 with delicious fruit arrangements for any occasion! GROW YOUR BUSINESS

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Grow your business with delicious fruit arrangements for any occasion.

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Page 1: Fruit Bouquets BloomNet Marketing Brochure

Incredible fresh fruit arrangementsfrom Fruit BouquetsSM are the perfect gift for any occasion. Succulent strawberries, the freshest melons,

juiciest grapes, sweetest pineapple and brightest oranges are hand-selected and expertly designed into

fruit arrangements to create an unparalleled gift experience that is as thoughtful as it is delicious.

To inquire about becoming a Fruit BouquetsSM fulfiller or for more information, email [email protected], call 1-800-BloomNet (1-800-256-6663), or visit http://tiny.cc/FruitBouquets

Just To See You Smile™PC #102245

Love Potion Strawberry Margarita™PC #96839

Birthday Bonanza™PC #94961

Smiles All Around™PC #102423

Modern Indulgence™

PC #91991

with delicious fruit arrangements for any occasion!

Grow your busIness

Page 2: Fruit Bouquets BloomNet Marketing Brochure

A sweet business opportunity

• Over 100 fresh fruit arrangements and gifts!

• All of our dipped fruit is covered in delicious Fannie May® milk chocolate and white confections.

• Suggested retails range from $39.99 to $149.99, with an average order value of $64.99.

• Products are designed in food safe containers, mostly from the existing 1-800-FLOwerS.COM® Florist Designed everyday Codified and Non-Codified Product Collection.

• Arrangements include, grapes, pineapples, apples, pears, oranges, strawberries, honeydew and cantaloupe.

• All Fruit BouquetsSM arrangements have a 2 day freshness guarantee.

• Cut-off time for same day delivery is 11:00am - holiday cut-off times may vary.

• Projections will be provided for all major holidays.

Product overview• extensive, 2-day hands-on training is provided by our team of expert Fruit BouquetsSM Trainers.

• Training Costs: Starting at $375 per day, plus travel expenses for your staff & Trainer, and may be applied to your BloomNet Clearing House Account.

• All fruit, containers, and supplies for training are included in Training Costs.

Training

• Delivery Coolers

• Kitchen equipment

• Fannie May Chocolate compound

• Branded Packaging Materials

• Professionally designed Marketing Collateral

• Training Manual and resources

• Starter Kit Cost: $2,500, plus shipping & tax

• Starter Container Inventory Cost: $800 - $1,000, and may be applied to your BloomNet Clearing House Account.

starter Kit

Fruit BouquetsSM by 1-800-FLOwerS.COM® was launched in 2011, marking the company’s entry into

a rapidly growing market for same-day fresh fruit arrangements and chocolate covered berries.

To meet consumer demand for these novelty gifts and capitalize on the opportunity

to expand further into a new and exciting business venture, 1-800-FLOwerS.COM®

is pleased to invite all qualified BloomNet Professional Florists to apply to become

a Fruit BouquetsSM fulfiller and grow your business with us.

1-800-FLOwerS.COM®, Inc. is the world’s leading florist and gift shop. For more

than 35 years, 1-800-FLOwerS® has been helping deliver smiles for our

customers with truly original gifts for every occasion, including fresh flowers and

the finest selection of plants, gift baskets, gourmet foods, fruit arrangements,

confections, candles and balloons, benchmarked to meet the criteria for excellence.

Program requirements

• expand your business by introducing an entirely new product category.

• Attract new customers, deliver to more customers, and increase your local customer base.

• Increase your in-wire volume by becoming one of the select few fulfillers of Fruit BouquetsSM in your local market.

• Leverage your existing retail location and delivery/fulfillment capabilities.

• Leverage the national marketing reach of 1-800-FLOwerS.COM®, the most recognized brand in consumer gifting.

• Low cost of entry and sizeable revenue growth opportunity.

• Broaden your assortment for every gifting occasion, including major holidays.

• Optimize existing delivery trade zone within your current market.

• Join this exciting new program now and become a part of its rapid growth from its early stages.

benefits

• Become a BloomNet Professional Florist and execute an Order Fulfillment Agreement.

• State/Local Approved Kitchen

• Food License and Food Handling Certificate

• Have your staff professionally trained by our expert Trainers.

• Order your starter kit and additional materials needed to get started.

Sweet Birthday Treat™PC #94948

Cup of Cheer™PC #94946

Fun & Flirty™PC #96892 L

Your Best Smile Bouquet™PC #94964

Pitcher of Sweetness™

PC #94941

Make their day truly original with our fabulous fresh fruit arrangements.

Page 3: Fruit Bouquets BloomNet Marketing Brochure

• Design resource Guide containing all arrangement and recipe details and helpful “How To” design tips!

• retail Selection Guide with Acrylic Stand.

• POP retail Posters.

• Postcards, Tri-fold Brochures, Door-hangers, and $10 Off bounce back cards for online purchases.

• Discounted web hosting through BloomNet to feature exclusive Fruit BouquetsSM arrangements.

Marketing support

1-800-FLOWERS® MODERN INDULGENCE™Suggested Retail Pricestarting at $59.99!

SweetVALENTINE’S DAY IS TUESDAY, FEBRUARY 14TH

Save $10*on a Fruit Bouquets order

VENDOR REF DESCRIPTION UNIT QTY

HARDGOODSBloomNet Acrylic Margarita Glass withLiner9"HPC#92970-Codified Each 1

FRUIT Strawberry - Plain Skewer 3

Strawberry - Dipped in White Chocolate with Milk Chocolate Drizzle Skewer 6

Strawberry - Dipped in Milk Chocolate Skewer 6

Strawberry - Dipped in Milk Chocolate with White Chocolate Drizzle Skewer 6

Strawberry - Dipped in Milk Chocolate Rolled in Confetti Sprinkles Skewer 3

FRUIT BOUQUETS® STRAWBERRY MARGARITA

FRUIT BOUQUET

#94973 $59.99 9"H x 7"D x 5"L

NEW CODIFIED PRODUCT

START DATE: 7/18/11 END DATE: 7/18/12SEASON: EverydayDESIGN: All Around Arrangement

fruit bouquetsby 1800Flowers.com

by 1800Flowers.comWWW.FRUITBOUQUETS.COM

TestimonialsAs soon as I heard that 1-800-Flowers.com® launched FruitBouquets.com, I knew it would be a

life-saving product for us local Florists. All you have to do is build out a small section of your store

to make it a reality! within 1 year of selling Fruit Bouquetssm in at my retail location, it was already

over 10% of my product sales and I had recouped my investment. I highly recommend Florists take

advantage of this tremendous new revenue generating opportunity!

1-800-Flowers | Commack Florist, Commack, NY - George Karatzas

“ “

To inquire about becoming a Fruit BouquetsSM fulfiller or for more information, email [email protected], call 1-800-BloomNet (1-800-256-6663), or visit visit http://tiny.cc/FruitBouquets

1-800-Flowers | Davids Flowers Midwest City, OK - Sophie Clarey

I decided to add fruit to my current business to

appeal to my customer’s growing interest in Fruit

Bouquetssm. The demand was definitely there for

quite some time and acting on it has turned out to be

a great success. Fruit is a great, innovative way to say

all of the things we have been saying with flowers at

Graceland Florist for over 25 years.

Davids Flowers is always striving for customer

satisfaction and ways to bring new ideas and quality

service to the customer. Fruit Bouquetssm are a wonderful

opportunity to broaden my customer base and offer

them a excellent product. my first holiday, mothers Day

exceeded my expectations! my local customers were

excited to know Fruit Bouquetssm was available to them

along with all the other floral and gift items we carry.

1-800-Flowers | Graceland Florist Westchester NY - Joe Edwards