fsb digital trends #2014
DESCRIPTION
Escolhemos 25 profissionais do Brasil e do Exterior para nos dar preciosas dicas sobre as mais interessantes tendências digitais para 2014. A bola rola em ano de Copa e de eleições presidenciais e a aposta é de que haja um comportamento engajado nas redes sociais à base de aplicativos para smartphones, gritando “gol!” junto com a TV – só que na segunda tela. O hangout vai comprovar que o investimento no Google+ valeu para fazer os verdadeiros comícios eleitorais na web. Nas redes sociais, o Facebook se mantém firme, mas tem gente correndo para outras redes, em busca de atenção. O conteúdo digital amplia seus infinitos e formatos constantemente renovados para encarar, junto com a mídia online, o “muro do algoritmo”, no qual marcas só aparecem se pagarem bem. E, ao pagar, viabilizarão, finalmente, os modelos de negócios do Facebook, Twitter e outras redes. Mas não se trata apenas de pagar: é preciso sofisticar o conteúdo, que estará cada vez mais a serviço da segmentação. E há a aposta na mídia offline, e… em wearable tech, a tecnologia de vestir indicando o caminho da “bigbrotherização”. Mas, antes de tudo, é bom saber que tem uma coisa que não vai mudar (quem garante é um dos nossos antenados!): na internet todos têm o mesmo tamanho. Então… desce do salto e vem!TRANSCRIPT
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