fsilg m arketing /b randing g uide goal: to provide the fsilg community with marketing strategies...
TRANSCRIPT
FSILG MARKETING/BRANDING GUIDE
GOAL:To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent their organization (and
its mission / core values) to internal and external stakeholders.
*Note: There are links available throughout the slideshow as resources and guides.
HOW TO EFFECTIVELY MARKET AND REPRESENT YOUR ORGANIZATION
1. Create an “elevator pitch” that encompasses the mission of your organization.
2. Consider your website layout and how it affects branding.
3. Maintain consistency with your national organization and throughout your marketing efforts.
4. Effectively promote your organization, events and activities.
5. Use available resources.
ELEVATOR PITCHStep One:
“ELEVATOR PITCH”
• Create a simple statement that represents your group.
• Consider including your organization’s values, mission statement, or motto for inspiration. Also, consider what is unique about your organization.
• Make sure that the statement is something that the members believe in/support.
• Encourage all members to memorize and be able to recite the statement.
EXAMPLE OF AN ELEVATOR PITCH
EXAM
PLE
OF
AN E
LEVA
TOR
PITC
H
BRANDINGStep Two
MAKE SURE YOUR BRAND HASA CLEAN AND SIMPLE LOOK
LIST YOUR VALUES AND/OR PURPOSE
DISPLAY YOUR MOTTO/TAGLINE
HAVE YOUR CREST, LOGO OR BANNER EASILY VISIBLE ON YOUR HOMEPAGE
MAINTAIN AN UPCOMING EVENTS PAGE
DISPLAY AN UP-TO-DATE ROSTER
INCLUDE LINKS TO RELATED SITES
SUPPLY A VARIETY
OF CONTENT
MAINTAIN CONSISTENCYStep Three
REMAIN CONSISTENT WITH NATIONAL GUIDELINES/STYLE
GUIDES
REMAIN CONSISTENT WITH NATIONAL GUIDELINES/STYLE
GUIDES
PROMOTIONStep Four
SHOW YOUR AFFILIATION WITH MIT
Note: You can change the MIT logo to match your organization’s colors.
For more information, view the MIT Graphic Identity Guide.
CONNECT TO PANHEL/IFC/LGC
PROMOTE YOUR SOCIAL MEDIA
PROMOTE YOUR SOCIAL MEDIA
CON
NEC
T TO
SO
CIAL
MED
IA
LINK TO NEWS ARTICLES WRITTEN ABOUT YOUR
ORGANIZATIONSources:
ResidentialLife & DiningTumblr blog
DSL News Blog
MIT News
Local news sources
USE AVAILABLE RESOURCESStep Five
LOOK WITHIN YOUR ORGANIZATION
• Contact your national organization for style guides, templates and guidelines.
• Ask other chapters for ideas/assistance.
• Ask members for their feedback and help with promoting your website and brand.
UTILIZE MIT RESOURCES
Alyssa MayMarketing & Communications Manager
Residential Life & [email protected] || (617) 253-0585
Jess BolandrinaMarketing & Programs Specialist
Residential Life & [email protected] || (617) 253-7546
FSILG OfficeMarlena Martinez Love
Catherine “Cat” SohorAdam McCready
W59-200 [email protected]
(617) 253-7546
THANK YOU!
QUESTIONS??