ft confidentials crm integration: theory vs reality, kaliop

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United House North Road London N7 9DP +44 (0)207 354 4300 London 25/04/2013 1 www.kaliop.co.uk FT Confidentials CRM Integration: Theory vs Reality Presentation By Martin Bauer

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Page 1: FT Confidentials CRM integration: Theory vs reality, Kaliop

United HouseNorth Road

LondonN7 9DP

+44 (0)207 354 4300

London 25/04/2013

1 www.kaliop.co.uk

FT ConfidentialsCRM Integration: Theory vs RealityPresentation By Martin Bauer

Page 2: FT Confidentials CRM integration: Theory vs reality, Kaliop

Date: 25/04/2013

Overview

The Theory Theory vs RealityThe Reality Key ChallengesLessons Learnt

2

Page 3: FT Confidentials CRM integration: Theory vs reality, Kaliop

United HouseNorth Road

LondonN7 9DP

+44 (0)207 354 4300

The Theory…

www.kaliop.co.uk3

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10/04/2023

Kick Off Meeting

4Date: 25/04/2013

4

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10/04/2023

Improve the Confidentials

5Date: 25/04/2013

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Cast of Thousands

6Date: 25/04/2013

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Current Manual Process

7Date: 25/04/2013

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The Dream

8Date: 25/04/2013

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The Parts of the Puzzle

9Date: 25/04/2013

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Central Architecture

10Date: 25/04/2013

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Expert Teams

11Date: 25/04/2013

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Work ing together

12Date: 25/04/2013

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Scrum

13Date: 25/04/2013

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Perfect Fit

14Date: 25/04/2013

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In theory it would be a perfect world

15Date: 25/04/2013

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Theory vs. Reality

16 www.kaliop.co.uk

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Quote

17Date: 25/04/2013

17

Computer Scientist: Jan L. A. van de Snepscheut

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According to Theory

18Date: 25/04/2013

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Reality

19Date: 25/04/2013

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Best Parts

20Date: 25/04/2013

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Franken car

21Date: 25/04/2013

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The Reality…

22 www.kaliop.co.uk

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1st Challenge:

Teams23 www.kaliop.co.uk

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CMS Team

24Date: 25/04/2013

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Subscription Management Team

25Date: 25/04/2013

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eMarketing Team

26Date: 25/04/2013

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CRM Integration Team ??

27Date: 25/04/2013

27

CRM TeamIntegration Team

Page 28: FT Confidentials CRM integration: Theory vs reality, Kaliop

2nd Challenge:Geography

28 www.kaliop.co.uk

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Distributed Teams

29Date: 25/04/2013

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Virtual Meetings

30Date: 25/04/2013

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3rd Challenge:

Process31 www.kaliop.co.uk

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Scrum

32Date: 25/04/2013

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User Stories & Sprints

33Date: 25/04/2013

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Different Game

34Date: 25/04/2013

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Gentle Persuasion

35Date: 25/04/2013

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Working Together

36Date: 25/04/2013

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4th Challenge:Integration

37 www.kaliop.co.uk

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Integration

38Date: 25/04/2013

38

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Minor Gaps

39Date: 25/04/2013

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5th Challenge:

Testing40 www.kaliop.co.uk

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Many Paths

41Date: 25/04/2013

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Set Paths

42Date: 25/04/2013

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Final Challenge

43 www.kaliop.co.uk

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Performance

44Date: 25/04/2013

44

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Alternative Paths

45Date: 25/04/2013

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New Solution

46Date: 25/04/2013

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Happy

47Date: 25/04/2013

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Lessons Learnt

48 www.kaliop.co.uk

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Importance of Integration

49Date: 25/04/2013

49

The glue holding the bits together is the most important part.

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Lessons Learnt

50Date: 25/04/2013

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Changing too many systems at the same time causes a LOT of pain

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Lessons Learnt

51Date: 25/04/2013

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...if you work really really really hard!

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Happy

52Date: 25/04/2013

52

Page 53: FT Confidentials CRM integration: Theory vs reality, Kaliop

United HouseNorth Road

LondonN7 9DP

+44 (0)207 354 4300

53 www.kaliop.co.uk

Questions?