ftc prosecution of affiliates for advertising claims
DESCRIPTION
The FTC’s focus on prosecuting affiliate networks; lessons from the FTC’s recent case against affiliates, FTC v. Cantkier, et al.; and what this means for you.Experience level: IntermediateTarget audience: Affiliates/PublishersNiche/vertical: FTCJeff Ifrah, Partner, Ifrah Law (Twitter @crimeinthesuite)TRANSCRIPT
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© 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
FTC Prosecution of Affiliates for Advertising Claims
January 11, 2011, Affiliate Summit West 2011
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WHO WE ARE
JEFF IFRAH: Partner
IFRAH LAW: A Focus on Government InvestigationsAnd E-Commerce
© 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
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TODAY’S PRESENTATION OVERVIEW
• Insider’s Understanding of the FTC
• Real-life Examples & What They Mean to You
• Staying Out of the Government’s Cross-hairs
• Critical Advice “in the event…”
© 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
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FEDERAL TRADE COMMISSION
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• WHO?
• WHAT?
• WHY?
• HOW?
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FTC PRIORITIZES AFFILIATE MARKETERS
“Anyone in the chain between a seller and the ultimate
consumer.”- David Vladeck, Director FTC Bureau of Consumer
Protection
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SO, WHAT DOES IT ALL MEAN…
© 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
•What is UNFAIR?
•What is DECEPTIVE?
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GUIDANCE FROM THE FTC
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© 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
AND THAT MEANS…
Advertisers, Brokers & Affiliates
Advertisers, Brokers & Affiliates,
Advertisers, Brokers & Affiliates,
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REVISED ENDORSEMENT GUIDES
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Disclaimers
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SOCIAL MEDIA & PAID BLOGGERS
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They paid me…
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© 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
FTC V. REVERB COMMUNICATIONS
“GREAT, family-friendly board game app”“One of the best apps just got better”
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TEMPORARY RESTRAINING ORDER AGAINST AFFILIATES
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HOW TO STAY OFF THE FTC’S RADAR
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CRITICAL ADVICE “IN THE EVENT…”
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FOOD FOR THOUGHT
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FTC PROSECUTION OF GIRLS GONE WILD
“ Monthly Preview Program. 30-day money back guarantee if not completely satisfied. Additional title $19.99 + $4.99 shipping and handling. Cancel Anytime.”
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JEFF IFRAH, IFRAH [email protected] / P (202)
912-4823Blog FTCBeat.com
© 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
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