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TRANSCRIPT
FULLY
AN OFFICIAL EVENT OFwww.SHOTShow.org/sponsorship
WITH BRAND VISIBILITY2019 SPONSORSHIP HIGHLIGHTS
Companies that invest in a SHOT Show® sponsorship receive returns LOADED with impressions and visibility among potential buyers BEFORE, DURING AND FOLLOWING each of its shows.
Law Enforcement Education Program (LEEP)
Sponsors hosted an interactive workshop that provided training to law enforcement attendees.
2019 SPONSORSHIP HIGHLIGHTS
SHOT SHOW TVBroadcasted 60-second spots for sponsors and aired live onsite interviews. SHOT Show TV aired directly in hotel rooms and shuttles, and on SHOTShow.org, Facebook, Instagram and SHOT Show’s YouTube channel.
hotel rooms airing SHOT Show TV
50,000Facebook, Instagram
and YouTube playbacks
155,831
TM
IN PARTNERSHIP WITH:
EDUCATION SPONSORSHIPS
Sponsors promoted through 30 different marketing channels, including SHOT Show emails, NSSF Bullet Points email, press releases, Facebook, Twitter, SHOTShow.org, post-event dedicated email, SHOT University handbooks, the SHOT Show Directory, SHOT University tables, videos before opening and more.
Marketing promotion exposure varied based on sponsorship level — PLATINUM, GOLD, SILVER, BRONZE.
total LEEP marketing impressions through internal email, trade publication e-blasts, special print ads, direct mail collateral, digital marketing tools and onsite collateral.573,466
SPECIAL SHOWCASES
6,500 lead retrieval scans
SUPPLIERSHOWCASEMATERIALS FOR MANUFACTURERS
SUPPLIERSHOWCASEMATERIALS FOR MANUFACTURERS
Expanded Supplier Showcase, 5th Floor550+ exhibits | 8,000+ attendees
NEXT Pavilion, 3rd Floor 4,500 lead retrieval scans
NEW PRODUCT CENTER28,089 mobile app visits for the New Product Center
PRINT ADSFull-page and half-page ads were available for four publications: the SHOT Show Tracker, the Official SHOT Show Directory and Buyers’ Guide, the Supplier Showcase Onsite Directory and the New Product Guide.
2019 SPONSORSHIP HIGHLIGHTS
Ask our sales team about all the opportunities available for the 2020 SHOT Show. Or, bring us your ideas on how you’d like to increase your visibility and value at SHOT Show.
Chris Tatulli, [email protected]
followers across SHOT Show social media channels
banner ad impressions
DIGITAL MEDIA SPONSORSHIPS
ad views
PRODUCT SPOTLIGHT VIDEOS 3-minute videos filmed live on the SHOT Show floor of participating exhibitors’ booths and products. Posted year-round on the SHOT Show YouTube channel and promoted on Facebook, Instagram and SHOTShow.org.
video views on SHOT Show YouTube and social media channels
136,379 245,540
SHOT Show Tracker digital flipbook page views
pieces distributed (year-round industry resources)
41,500 88,456
245,649
banner ad clicks
2,258
SHOTShow.org
Show Planner
banner ad clicks
Mobile App
2,510
banner ad impressions
3,266,015
4,198,920
CONGRATULATIONS AND THANK YOU
TO OUR 2019 SHOT SHOW PREMIUM SPONSORS