fundamentos super básicos-do design 1/2
DESCRIPTION
Aula 1/2 de fundamentos do design ministrada na matéria de Composição e Projeto Visual para alunos de Jornalismo do 2º e 3º semestres na Universidade Paulista, Campus Brasília.TRANSCRIPT
![Page 1: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/1.jpg)
Composiçãoe Projeto Visual
CPV
![Page 2: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/2.jpg)
Designfundamentos básicosfundamentos básicos
Aula I / II
![Page 3: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/3.jpg)
Notas iniciais aos alunos I !Os slides são feitos para dar um auxílio em sala de aula e não pretendem substituir a leitura dos livros mencionados na bibliografia básica. !É fundamental que as obras sejam vistas e estudadas mais profundamente se vocês desejam realmente aprender.
![Page 4: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/4.jpg)
Notas iniciais aos alunos II !Fundamentos básicos do design reúne alguns dos fundamentos mencionados por Ellen Lupton e Jenifer Cole Phillips no livro Novos Fundamentos do Design e questões relacionadas ao Grid feitas por Timothy Samara em sua obra Grid: Construção e Desconstrução. !Ellen Lupton elenca 16 fundamentos em sua Obra, mas abordaremos apenas 7 em aula. Trata-se de uma adaptação livre do docente com o objetivo de dar as bases mais fundamentais de composição e projetos visuais
![Page 5: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/5.jpg)
O design gráfico é um processo técnico e criativo que utiliza imagens e textos para comunicar mensagens, idéias e conceitos, com objetivos comerciais ou de fundo social.
Definição do Design Gráfico, segundo a ADG
![Page 6: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/6.jpg)
ponto, linha e plano ritmo e equilíbrio
escala
![Page 7: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/7.jpg)
ponto linha plano1
![Page 8: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/8.jpg)
praticamente tudo em design é construído a partir do ponto, da linha e do plano
![Page 9: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/9.jpg)
início ou fim?
![Page 10: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/10.jpg)
fim.
![Page 11: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/11.jpg)
indício de que continua
![Page 12: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/12.jpg)
uma máscara criativa
![Page 13: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/13.jpg)
textura?
![Page 14: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/14.jpg)
indicar
![Page 15: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/15.jpg)
coordenadas
![Page 16: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/16.jpg)
o ponto indica uma posição no espaço. um ponto é um par de coordenadasEllen Lupton E Jenifer Cole Phillips
![Page 17: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/17.jpg)
![Page 18: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/18.jpg)
![Page 19: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/19.jpg)
joan miró
![Page 20: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/20.jpg)
![Page 21: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/21.jpg)
![Page 22: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/22.jpg)
![Page 23: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/23.jpg)
a linha é uma série infinita de pontos
Ellen Lupton E Jenifer Cole Phillips
![Page 24: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/24.jpg)
uma conexão entre dois pontos
Ellen Lupton E Jenifer Cole Phillips
![Page 25: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/25.jpg)
ou o trajeto de um ponto em movimento
Ellen Lupton E Jenifer Cole Phillips
![Page 26: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/26.jpg)
![Page 27: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/27.jpg)
![Page 28: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/28.jpg)
![Page 29: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/29.jpg)
muito prazerplano!
![Page 30: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/30.jpg)
superfície que se estende em altura e largura
Ellen Lupton E Jenifer Cole Phillips
![Page 31: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/31.jpg)
formas são planos com limites
outro plano
mais umEllen Lupton E Jenifer Cole Phillips
![Page 32: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/32.jpg)
formas são planos com limites
outro plano
mais umEllen Lupton E Jenifer Cole Phillips
![Page 33: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/33.jpg)
ritmo e equilibrio2
![Page 34: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/34.jpg)
afinal pra que serveo equilíbrio?
![Page 35: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/35.jpg)
![Page 36: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/36.jpg)
simetria
![Page 37: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/37.jpg)
só há equilibrio na simetria?
![Page 38: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/38.jpg)
![Page 39: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/39.jpg)
não
![Page 40: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/40.jpg)
assimetria
![Page 41: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/41.jpg)
![Page 42: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/42.jpg)
![Page 43: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/43.jpg)
![Page 44: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/44.jpg)
os restos revolucionarão o mundo
![Page 45: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/45.jpg)
assistam:
Vik Muniz
lixo extraordinário
![Page 46: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/46.jpg)
![Page 47: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/47.jpg)
repetição e variação
![Page 48: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/48.jpg)
ditam o ritmo
![Page 49: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/49.jpg)
André Felipe Ribeiro
![Page 50: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/50.jpg)
René Magritte
![Page 51: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/51.jpg)
Warhol
![Page 52: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/52.jpg)
![Page 53: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/53.jpg)
Ruy Ohtake
![Page 54: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/54.jpg)
escala3
![Page 55: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/55.jpg)
escala objetivamente
![Page 56: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/56.jpg)
dimensão exata ou correlação
x cm AB
4xA
![Page 57: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/57.jpg)
escala subjetivamente
![Page 58: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/58.jpg)
depende como relacionamos o objeto
![Page 59: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/59.jpg)
Oscar Niemeyer
![Page 60: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/60.jpg)
Oscar Niemeyer
![Page 61: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/61.jpg)
Oscar Niemeyer
![Page 62: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/62.jpg)
muitos projetos são feitos para multiplas escalas
![Page 63: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/63.jpg)
outros para uma escala única
![Page 64: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/64.jpg)
![Page 65: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/65.jpg)
![Page 66: Fundamentos Super Básicos-do Design 1/2](https://reader030.vdocuments.net/reader030/viewer/2022020122/555ad3b0d8b42a024a8b49e0/html5/thumbnails/66.jpg)
por hoje é só : )