fundraising & grants presentation
TRANSCRIPT
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ssentialDo and
Dont
for
Successful
Fundraising
August 28th2010
Deirdre Garvey
Chief Executive OfficerThe Wheel
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The Wheel
A natinal !e!"ershi#$"ased charity %hichhel#s vluntary gru#s& clu"s& and charities get
their %r' dne( 10 years ld) 8*0 !e!"ers + gr%ing
Training& advice& infr!atin& gd #racticestandards& hel#$des'
,undraising advice and grant search
www.wheel.ie/funding -e#resents the vluntary sectr in .atinal
/cial artnershi# ther fra
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This sessin
1( A funding strategy) %here and h% t
start
2( Where t surce funds( ,unding a##licatins ds and dn3ts
4( ,undraising funda!entals ds and
dn3ts5( -esurces
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1( A funding strategy)
%here and h% t start
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A funding strategy
The funda!entals)
6 7dentify the essential running csts t achieve
!issin fr the next three years #eratins
and ca#ital9
6 7dentify the 'n%n surces f inc!e ver
that #erid recrding all reasna"le
assu!#tins96 The target fr the funding #lan is n% e:ual t
the ga# "et%een the t%(
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The details
1( ;a'e a #lan %ith inc!e targets as %ellas %hat yu intend t invest
2( ,cus n sustaina"ility and lng$ter!gr%th if yu can9 ver shrt$ter! crisis
( Ensure the devel#!ent and gr%th f%hat already %r's !e!"ershi#&
earned inc!e& fees&
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4( Create a list f #ssi"le ideas and
!ethds and surces
5( -ule ut i!!ediately the
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2( Where t surce funds
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There are fur surces f !ney)
1( /tatutryDepartmental & local government, sports council,
partnerships, EU etc
2( Cr#ratinsSponsorships, donations, Corporate SocialResponsibility, Charity of the Year, Staff unds etc
( 7ndividuals
Events, membership, raffles!lotteries, donations, etc4( Trusts + ,undatins
"rants, clubs and societies, local, national,
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Identifying Funders
,unding#int at %%%(%heel(ie?funding
.e%s#a#ers ? We"sites
@cal cha!"er f c!!erce @cal ne%s#a#ers
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Fundingpoint at
www.wheel.ie/funding Over >00 funding sche!e fr! all fundingsurces availa"le) statutry natl and lcal9&
EB& cr#rate& #hilanthr#ic trusts and
fundatins nline tls t aid research fr nn$technical
#e#le including deadline !anage!ent
free guidance n h% t fundraise and lin's ta huge free li"rary f ther resurces(
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( ,unding a##licatins ds and dn3ts
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Reasons why applications fail
1( A##licant is nt eligi"le
2( rects are nt %ell #lanned
( .t #resented clearly and cncisely4( ,ails t !eet the criteria
5( Bnclear h% the a##licant can #rve they %ill
"e a"le t d %hat they say
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Reasons why applications fail
=( The "udget is #r"le!atic
>( The a##licant !isses the deadline
8( The fr! is inc!#lete r illegi"le*( r"le!s %ith the a##licatin enclsures
10(The a##licant is as'ing fr t !uch r t
little9
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Common Exclusions
Cre ? nging running csts
Current salaries ? #rects
-etrs#ective csts @ng$ter! funding
.n$registered charities
Wr' utside 7reland @arge ca#ital #rects
-e#lacing statutry funding ? res#nsi"ility
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What foundation-funders are
liely to fund! .e% and innvative !ethds f tac'ling
#articular #r"le!s
A ne$ff ite! f e:ui#!ent r #rect
/hrt$ter! #rects
Targeting at !st disadvantaged
Activities fr %hich ther fr!s f fundraising isdifficult
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"resenting #our "ro$ects -
#our "ro$ect %hould Cnvince f the need 6 "ut dn3t "eg
e #r#erly #lanned 6 "ut clear and cncise
7ns#ire the reader 6 "ut nt "e ver$ealus As' fr the right a!unt f !ney 6 nt al%ays
the !axi!u! a!unt f !ney
e innvative 6 "ut nt %ac'y
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%ome ey components of the
proposal Fur rganisatin 6 its "ac'grund& ai!s and
"ectives
The need fr the #rect $ the detail f %hat yu%ill d $ the utc!es yu ex#ect
% it !eets the funders criteria
% yu %ill 'n% if it is successful
What is the ttal "udget
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The Application
Three general fr!s f a##licatin) &pplication Form!,r!s that have "een
devel#ed "y the funder& %hich the a##licant!ust use t a##ly(
'etter or Report with (uestions defined )ythe Funder! 7nstead f an a##licatin fr!s!e funders %ill as' a##licants t ans%er aset f :uestins(
Free-Form 'etter or Report! Other funders%ill ust as' gru#s t
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Ten Reasons Why
Applications Succeed
1( The rganisatin !a'es an a##licatin
2( The need fr the #rect is strngly evidenced
( The a##licant a##lies t the !st a##r#riatefunders
4( The a##licant researches the funder "efre!a'ing an a##licatin
5( The a##licatin is received c!#lete "y thedeadline
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Ten Reasons Why
Applications Succeed
=( The a##licant has a gd relatinshi# %ith thefunder
>( The a##licant is "etter than the c!#etitinn the day
8( The "udget is accurate and realistic
*( The a##licant rganisatin is %ell gverned
10(The a##licant has a gd trac' recrd %ithfunding
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4( ,undraising funda!entals ds and dn3ts
#a $%part fundraising frameor'
for clubs!associations that or's
in (reland#
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An 7rish ,undraising ,ra!e%r'
!ade easy 1 f 9)
There are nly t% ty#es f su##rter)
1( Thse %h have su##rted yu already
2( Thse %h have nt yet su##rted yu
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An 7rish ,undraising ,ra!e%r'
!ade easy 2 f 9)
There are fur surces f !ney)
1( /tatutry
EU, local government, partnerships, etc2( Cr#ratins
Sponsorships, donations
( 7ndividualsEvents, membership, raffles!lotteries, donations, etc
4( Trusts + ,undatins"rants
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An 7rish ,undraising ,ra!e%r'
!ade easy f 9)
There are fur ste#s t fundraising)
1( 7dentificatin research92( Cultivatin relatinshi# "uilding9
( /licitatin as'ing9
4( /te%ardshi# !inding the relatinshi#9
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7!#le!entatin)Capacity*
)after
research*
'ast contact Currentstatus
+extaction
Rating
)based onaninformedestimate*
,#Foundation
ave givenI5J t si!ilar
gru#s "efre
;ar' cnfir!eddetails n the
#hne KdateL
.eeds a#r#sal "y
deadline f1st;ar
;ary tdraft
#r#sal(;ar' trevie% andsign$ff
Women formini-
marathon
With 0xraising avg f
I200ea lastyear& %e canraise I12J "ygetting =0x#e#le
0x sentu#dates ti!es
ver the year(As'ed t
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Capacity*
)afterresearch*
'astcontact
Currentstatus
+ext action Rating
)based oninformedestimate*
&Ccompany
I>J frs#nsrshi# fcnference9
The ;Dattended ur#u"$:ui last!nth andur Chair
%rte t than'hi!#ersnallyafter%ards(
A lu'e$%ar!#rs#ect
/et u#cffee?lunch!eeting tu#date rechange %e3re
!a'ing and tthan' frcntri"utin in:ui(
C
Christmasappealmailshot
I10J fr!500 M avg f
I20?ea
The 500current +
la#sed dnrscntact t%ice%ith u#dates
=0N ftarget
data"asehas given inlast 18!nths& shighli'lihd f
re#eat(
ersnalisethe letter t
differentseg!ents inthe 500x
A
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10 fundraising facts f life
1( ;ney is nt given 6 it has t "e raised
2( 7t des nt c!e in 6 it has t "e gne
after
( 7t is nt ffered 6 it has t "e as'ed fr
4( ;ney is the xygen f yur rganisatin
5( ;ney is nt raised at yur des's
=( As'ing is yur greatest fundraising tl
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>( ;ney is attracted "y strength& nt
%ea'ness8( e#le li'e t su##rt %inners
*( e#le need t "e ins#ired "y a visin
10( 7f yure nt as'ing yur dnrs fr!ney& s!ene else is
+he (reland unds ).irlfunds.org*
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,undraising sign#sts
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Than you.www.wheel.ie
Deirdre Garvey
Chief Executive Officer
deirdreP%heel(ie08= =0*> *50