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    ssentialDo and

    Dont

    for

    Successful

    Fundraising

    August 28th2010

    Deirdre Garvey

    Chief Executive OfficerThe Wheel

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    The Wheel

    A natinal !e!"ershi#$"ased charity %hichhel#s vluntary gru#s& clu"s& and charities get

    their %r' dne( 10 years ld) 8*0 !e!"ers + gr%ing

    Training& advice& infr!atin& gd #racticestandards& hel#$des'

    ,undraising advice and grant search

    www.wheel.ie/funding -e#resents the vluntary sectr in .atinal

    /cial artnershi# ther fra

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    This sessin

    1( A funding strategy) %here and h% t

    start

    2( Where t surce funds( ,unding a##licatins ds and dn3ts

    4( ,undraising funda!entals ds and

    dn3ts5( -esurces

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    1( A funding strategy)

    %here and h% t start

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    A funding strategy

    The funda!entals)

    6 7dentify the essential running csts t achieve

    !issin fr the next three years #eratins

    and ca#ital9

    6 7dentify the 'n%n surces f inc!e ver

    that #erid recrding all reasna"le

    assu!#tins96 The target fr the funding #lan is n% e:ual t

    the ga# "et%een the t%(

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    The details

    1( ;a'e a #lan %ith inc!e targets as %ellas %hat yu intend t invest

    2( ,cus n sustaina"ility and lng$ter!gr%th if yu can9 ver shrt$ter! crisis

    ( Ensure the devel#!ent and gr%th f%hat already %r's !e!"ershi#&

    earned inc!e& fees&

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    4( Create a list f #ssi"le ideas and

    !ethds and surces

    5( -ule ut i!!ediately the

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    2( Where t surce funds

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    There are fur surces f !ney)

    1( /tatutryDepartmental & local government, sports council,

    partnerships, EU etc

    2( Cr#ratinsSponsorships, donations, Corporate SocialResponsibility, Charity of the Year, Staff unds etc

    ( 7ndividuals

    Events, membership, raffles!lotteries, donations, etc4( Trusts + ,undatins

    "rants, clubs and societies, local, national,

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    Identifying Funders

    ,unding#int at %%%(%heel(ie?funding

    .e%s#a#ers ? We"sites

    @cal cha!"er f c!!erce @cal ne%s#a#ers

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    Fundingpoint at

    www.wheel.ie/funding Over >00 funding sche!e fr! all fundingsurces availa"le) statutry natl and lcal9&

    EB& cr#rate& #hilanthr#ic trusts and

    fundatins nline tls t aid research fr nn$technical

    #e#le including deadline !anage!ent

    free guidance n h% t fundraise and lin's ta huge free li"rary f ther resurces(

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    ( ,unding a##licatins ds and dn3ts

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    Reasons why applications fail

    1( A##licant is nt eligi"le

    2( rects are nt %ell #lanned

    ( .t #resented clearly and cncisely4( ,ails t !eet the criteria

    5( Bnclear h% the a##licant can #rve they %ill

    "e a"le t d %hat they say

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    Reasons why applications fail

    =( The "udget is #r"le!atic

    >( The a##licant !isses the deadline

    8( The fr! is inc!#lete r illegi"le*( r"le!s %ith the a##licatin enclsures

    10(The a##licant is as'ing fr t !uch r t

    little9

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    Common Exclusions

    Cre ? nging running csts

    Current salaries ? #rects

    -etrs#ective csts @ng$ter! funding

    .n$registered charities

    Wr' utside 7reland @arge ca#ital #rects

    -e#lacing statutry funding ? res#nsi"ility

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    What foundation-funders are

    liely to fund! .e% and innvative !ethds f tac'ling

    #articular #r"le!s

    A ne$ff ite! f e:ui#!ent r #rect

    /hrt$ter! #rects

    Targeting at !st disadvantaged

    Activities fr %hich ther fr!s f fundraising isdifficult

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    "resenting #our "ro$ects -

    #our "ro$ect %hould Cnvince f the need 6 "ut dn3t "eg

    e #r#erly #lanned 6 "ut clear and cncise

    7ns#ire the reader 6 "ut nt "e ver$ealus As' fr the right a!unt f !ney 6 nt al%ays

    the !axi!u! a!unt f !ney

    e innvative 6 "ut nt %ac'y

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    %ome ey components of the

    proposal Fur rganisatin 6 its "ac'grund& ai!s and

    "ectives

    The need fr the #rect $ the detail f %hat yu%ill d $ the utc!es yu ex#ect

    % it !eets the funders criteria

    % yu %ill 'n% if it is successful

    What is the ttal "udget

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    The Application

    Three general fr!s f a##licatin) &pplication Form!,r!s that have "een

    devel#ed "y the funder& %hich the a##licant!ust use t a##ly(

    'etter or Report with (uestions defined )ythe Funder! 7nstead f an a##licatin fr!s!e funders %ill as' a##licants t ans%er aset f :uestins(

    Free-Form 'etter or Report! Other funders%ill ust as' gru#s t

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    Ten Reasons Why

    Applications Succeed

    1( The rganisatin !a'es an a##licatin

    2( The need fr the #rect is strngly evidenced

    ( The a##licant a##lies t the !st a##r#riatefunders

    4( The a##licant researches the funder "efre!a'ing an a##licatin

    5( The a##licatin is received c!#lete "y thedeadline

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    Ten Reasons Why

    Applications Succeed

    =( The a##licant has a gd relatinshi# %ith thefunder

    >( The a##licant is "etter than the c!#etitinn the day

    8( The "udget is accurate and realistic

    *( The a##licant rganisatin is %ell gverned

    10(The a##licant has a gd trac' recrd %ithfunding

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    4( ,undraising funda!entals ds and dn3ts

    #a $%part fundraising frameor'

    for clubs!associations that or's

    in (reland#

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    An 7rish ,undraising ,ra!e%r'

    !ade easy 1 f 9)

    There are nly t% ty#es f su##rter)

    1( Thse %h have su##rted yu already

    2( Thse %h have nt yet su##rted yu

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    An 7rish ,undraising ,ra!e%r'

    !ade easy 2 f 9)

    There are fur surces f !ney)

    1( /tatutry

    EU, local government, partnerships, etc2( Cr#ratins

    Sponsorships, donations

    ( 7ndividualsEvents, membership, raffles!lotteries, donations, etc

    4( Trusts + ,undatins"rants

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    An 7rish ,undraising ,ra!e%r'

    !ade easy f 9)

    There are fur ste#s t fundraising)

    1( 7dentificatin research92( Cultivatin relatinshi# "uilding9

    ( /licitatin as'ing9

    4( /te%ardshi# !inding the relatinshi#9

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    7!#le!entatin)Capacity*

    )after

    research*

    'ast contact Currentstatus

    +extaction

    Rating

    )based onaninformedestimate*

    ,#Foundation

    ave givenI5J t si!ilar

    gru#s "efre

    ;ar' cnfir!eddetails n the

    #hne KdateL

    .eeds a#r#sal "y

    deadline f1st;ar

    ;ary tdraft

    #r#sal(;ar' trevie% andsign$ff

    Women formini-

    marathon

    With 0xraising avg f

    I200ea lastyear& %e canraise I12J "ygetting =0x#e#le

    0x sentu#dates ti!es

    ver the year(As'ed t

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    Capacity*

    )afterresearch*

    'astcontact

    Currentstatus

    +ext action Rating

    )based oninformedestimate*

    &Ccompany

    I>J frs#nsrshi# fcnference9

    The ;Dattended ur#u"$:ui last!nth andur Chair

    %rte t than'hi!#ersnallyafter%ards(

    A lu'e$%ar!#rs#ect

    /et u#cffee?lunch!eeting tu#date rechange %e3re

    !a'ing and tthan' frcntri"utin in:ui(

    C

    Christmasappealmailshot

    I10J fr!500 M avg f

    I20?ea

    The 500current +

    la#sed dnrscntact t%ice%ith u#dates

    =0N ftarget

    data"asehas given inlast 18!nths& shighli'lihd f

    re#eat(

    ersnalisethe letter t

    differentseg!ents inthe 500x

    A

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    10 fundraising facts f life

    1( ;ney is nt given 6 it has t "e raised

    2( 7t des nt c!e in 6 it has t "e gne

    after

    ( 7t is nt ffered 6 it has t "e as'ed fr

    4( ;ney is the xygen f yur rganisatin

    5( ;ney is nt raised at yur des's

    =( As'ing is yur greatest fundraising tl

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    >( ;ney is attracted "y strength& nt

    %ea'ness8( e#le li'e t su##rt %inners

    *( e#le need t "e ins#ired "y a visin

    10( 7f yure nt as'ing yur dnrs fr!ney& s!ene else is

    +he (reland unds ).irlfunds.org*

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    ,undraising sign#sts

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    Than you.www.wheel.ie

    Deirdre Garvey

    Chief Executive Officer

    deirdreP%heel(ie08= =0*> *50