funky projects - cocreation sucks!
DESCRIPTION
Presentation done by Asier Perez, director of Funky Projects, at Service Design Conference 09 in Madeira 2009 Oct 26. This presentation challenges the belief that a co-created project is brilliant because it is the result of many diverse voices and highlights that most co-creative practice flattens when reaching a general consensus.TRANSCRIPT
![Page 1: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/1.jpg)
CO-CREATION SUCKS!!!
SDN-MADEIRA 260909
ANTITHESIS OF CO-CREATION AND INNOVATION
ASIER [email protected]/asierfunky
![Page 2: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/2.jpg)
FOR PEOPLE AND BY PEOPLE
ALL INNOVATION IS SOCIAL
![Page 3: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/3.jpg)
![Page 4: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/4.jpg)
OPEN BIZ
![Page 5: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/5.jpg)
FARNSWORTH GLASS HOUSE
![Page 6: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/6.jpg)
JOHNSON MIES
![Page 7: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/7.jpg)
SEAGRAMBUILDING
![Page 8: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/8.jpg)
TAYLOR,FORD&CO.
![Page 9: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/9.jpg)
11
![Page 10: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/10.jpg)
12
HUMAN CENTERED
![Page 11: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/11.jpg)
13
COCREATION IS STILL ON AN INDUSTRIAL
VALUE CREATION MODEL
![Page 12: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/12.jpg)
3D WEB EXPERIENCE
![Page 13: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/13.jpg)
B2C
ASOMO’S VALUE FOR FINAL CONSUMERS
![Page 14: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/14.jpg)
![Page 15: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/15.jpg)
17
![Page 16: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/16.jpg)
18
![Page 17: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/17.jpg)
AN ILLUSION IS A DISTORTION OF THE SENSES, REVEALING HOW THE BRAIN NORMALLY ORGANIZES AND INTERPRETS SENSORY STIMULATION. WHILE ILLUSIONS DISTORT REALITY, THEY ARE GENERALLY SHARED BY MOST PEOPLE
ILLUSION OF INNOVATION DUE
TO PARTICIPATION
![Page 18: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/18.jpg)
![Page 19: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/19.jpg)
21
HUMAN CENTERED
![Page 20: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/20.jpg)
![Page 21: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/21.jpg)
![Page 22: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/22.jpg)
![Page 23: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/23.jpg)
INCREMENTAL INNOVATIONVS
RADICAL INNOVATIONDEPRIVED
INNOVATION
![Page 24: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/24.jpg)
CONVENTIONAL WISDOM
KENNETH GALBRAITH
![Page 25: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/25.jpg)
TRULY CORRECTvs.
CONVENIENTLY ACCEPTABLE
![Page 26: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/26.jpg)
30
HUMAN CENTERED
![Page 27: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/27.jpg)
CONSENSUS CANCELS
INNOVATION
![Page 28: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/28.jpg)
MEPHISTO
![Page 29: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/29.jpg)
![Page 30: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/30.jpg)
![Page 31: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/31.jpg)
PREDICTABILITY BRINGS NO
INNOVATION BUT ACCEPTANCE
![Page 32: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/32.jpg)
WHAT VALUE DOES COCREATION
PROVIDE TO THE PARTICIPATING
PERSON?
![Page 33: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/33.jpg)
![Page 34: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/34.jpg)
Deliberative public engagement should not be used:‣ when crucial decisions have already been
taken; or‣ if there is no realistic possibility that the
engagement process will influence decisions.
![Page 35: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/35.jpg)
DIVERSITY & POLYSEMIA
![Page 36: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/36.jpg)
WE AGREE TO DISAGREE
![Page 37: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/37.jpg)
www.hellochange.ning.com
![Page 38: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/38.jpg)
NESKATEKA SURPRISE VIAJE EN TU CIUDAD
THIRITOPA THEBESTOF
VUELO BERDINSAREA FENA WORKSHOP
VIAJE EN TU CIUDAD
![Page 39: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/39.jpg)
CONCLUSIONSIf you were at the talk you might remember some of the ideas we debated, please write them at the comments of SlideShare
Some of them were:- Yes we cheat ourselves-We’re too hard facts driven to convince customers- Diversity, agreement for disagreement, beyond predictable…- …
![Page 40: FUNKY PROJECTS - Cocreation Sucks!](https://reader035.vdocuments.net/reader035/viewer/2022062312/554b0e12b4c9055d098b47b7/html5/thumbnails/40.jpg)
FUNKY PROJECTSwww.funkyprojects.comasier@funkyprojects.comwww.twitter.com/asierfunky