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INNOVATION PROJECTS AND
STRATEGIC DESIGN
WE OFFER SOMETHING OF
VERY HIGH ADDED VALUE
RADICALLY DIFFERENT
IF WE DO SOMETHING NORMAL = 0 !
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basement!
location
Brand identity
Working strategies
communication
funding
***proposal for*** SMART PROJECT SPACE Interior design
by FUNKY PROJECTS
december 2004
KISSARAMA ATTEMPT TO BREAK THE GUINNESS WORLD RECORD OF COUPLES
KISSING SIMOULTANEOUSLY ON THE SAME LOCATION
KARMA CREAM SYSTEM DESIGN TO TRANSFER CORPORATE IDENTITIES INTO ICE CREAM
FLAVOURS
ICE CREAM FOR MEXICO
CITY’S HISTORICAL
CENTRE
Zocalo Square
SELLING & EATING
Pino Juarez
COOKING & EATING
Zocalo Square DRINKING
KARMA CREAM
IDENTITY
VS.
FLAVOUR
DESIGN A PRODUCT THAT HAS ITS
OWN COMMUNICATION
ice cream shop
METHOD
Make agreements with ice
cream makers and sellers
Explain the need of a new
flavour
Involve them in the taste
All ice cream is handmade
Garrafas to make the ice cream
What is centro’s taste?
Can we make a commercial ice
cream with such a bad
reputation?
What is ice cream’s colour?
How can we think on powerful
ingredients for the PR,
marketing and selling
campaing?
Open discussion with the
makers on what is the centro.
Fear from Fundacion Centro
Historico (customer).
The centro ice cream
We conclude that we want a:
•! tasty ice cream
•! positive view on Centro
•! powerful to communicate
Mexican flag with the eagle with the snake on a nopal
Nopal cactus main ingredient for the ice cream
HOUSES TO LET FOR YOUNG PEOPLE Basauri City Council
REPUTATIONS
DEVELOPMENT OF AN ECONOMICALLY SUSTAINABLE SOCIAL CENTRE.
CASTLEMILK ENPLOYMENT DEVELOPMENT AGENCY, GLASGOW.
SHOW-BAR PARK&RIDE, MANCHESTER
PROYECTO DE REGENERACIÓN SOCIAL DE NORTHERN
QUARTER.