future capital markets day · 12.3 million facebook fans across our gaming brands 2x that of...

Future Capital Markets Day

WelcomeZillah Byng-ThorneChief Executive

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AgendaWelcome & Opening - 10:00 am

Media Brands - 10:05 am

• Content Strategy

• Integrated Marketing Programs

Coffee - 10:55 am

Media Services - 11:10

• Hawk

• Content Publishing

Conclusion & Questions - 12:00

Lunch - 12:30

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What We’ve Done

Strategy

development

Platform

business

Global

specialist media

Cultural

change

Brilliant at the

basics

Marginal gainsOperating

leverage

Recurring &

visible earnings

Diversified

earnings streams

Focus on

cash and cash

returns

Over the last three years a major transformation has been undertaken.

We have developed and executed on a strategy to build a platform business, focused on

delivering diversified and recurring revenues through the use of content.

This has been underpinned through a culture of accountability, being brilliant at the basics

and creating a fun and effective place to work.

There has been a relentless focus on operating leverage, cash conversion and absolute

value creation for shareholders. Building a track record of delivery.4

Where We’re GoingOur Strategy

Future is a global platform for specialist

media with scalable, diversified brands.

Creating Fans of our brands by

giving them a place they want to

spend their time, where they go to

meet their needs. Creating loyal

communities.

Expanding our global reach through organic

growth, acquisitions and strategic

partnerships.

Diversifying our monetisation models to

create significant revenue streams.

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A Global Platform BusinessFacilitating material diversified revenue streams

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Revenue Growth

range

Margin range

Ads + Integrated

Marketing

0-10% 80%+

Ecommerce 50+% 80%+

Content Marketing 0-10% 70%+

Licensing 0-10% 80%+

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People & Culture

Future is a content platform and great people create great

content. Delivering our strategy requires hiring and retaining

people who are passionate about what they do, with a will to win

and an agile mentality. We have created an innovative culture

that is low cost, yet creates a high performing environment.

This includes:

• Creation of Future Playbook

• Refurbishment of offices to deliver more space and a

collaborative design

• Unlimited holidays

• Monthly - Lunch with Future

• All staff Profit Pool

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Evidence of our culture in the form of the recent

acquisition of Team Rock.

Acquisition was an asset purchase: magazines, domain names,

events, radio license and websites of Classic Rock, Metal Hammer,

Prog, Blues and the Golden Gods.

Consideration of £800k cash (around 1.5x’s EBITDA), completed

within 10 days during the Christmas period. Staff are on board and

we are well into the commissioning of next edition of the magazines.

The acquisition of the business passed our strategic filters:

• Content that connects is at the heart of what we do

• We operate in the areas we have expertise in

• It needs to be profitable and cash generative

Agile at Our Heart

Team Rock

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Media Brands OverviewJulian MarchManaging Director, Media Brands

A Global Company

100 millionMonthly global consumer reach

Field Sports Knowledge

& ScienceMusic

45msocial media

reach

47monline

users

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“

“Why We Exist

We change people’s lives

through sharing our knowledge

and expertise with others,

making it easy and fun for them

to do what they want.

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£22millionOnline sales revenue through

our websites (November)

£14millionBlack Friday weekend revenue

182kTransactions over the

Black Friday weekend*Black Friday weekend is measured as Thurs-Tues to account for US Cyber Monday sales

Black Friday 2016Driving Action

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Integrated Marketing Programs

• Videos

• Event experiences

• Competitions

• Multi-channel advertising

• Social media activations

• Insights

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#1 consumer technology website in the UK

22 million global online users

2.6 million social media reach

Technology

1.5 million global online users

705 thousand social media reach

266 thousand global online users

6 thousand newsletter subs

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#1 PC gaming website in the world*



10.4 million social media reach

12.3 million Facebook fans across our gaming brands

2x that of nearest competitors IGN and Gamespot

combined

Games

* English language websites only

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2.5 million video views

Music

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Creative & Photography

#1 creative & design content website in the UK and US

4 million global online users


30 thousand event attendees

£2m+ revenue

Global event in 4 locations New York, Sydney, London and San Francisco

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Content StrategyPatrick GossGlobal Editor-in-Chief,

TechRadar

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Our Media Brands

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Brand Content Strategiestailored to our audiences

Search Direct Social

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The internet is often a bewildering place, so

being a trusted and knowledgeable friend needs to

be at the heart of any brand’s raison d’etre.

Patrick Goss, Global Editor-in-Chief, TechRadar

““

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Our Guiding Model

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#1in organic search for iPhone 7

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£2.0mSamsung Galaxy S7 Review

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£1.8mBest Chromebook (1.6million Page Views)

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£1.1mBest Bluetooth Speakers(1.85million Page Views)

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£2.3mBest Phone (37,775,751 Page Views)

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IntegratedMarketing ProgramsRhoda BuenoVP, Global Marketing

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Global Marketing

at Future

Increase brand awareness

Deepen consumer engagement

Diversify revenues

Creative

Solutions

Search

(SEO)

Marketing

Design

Social

Media

Email &

CRM

Brand &

Trade

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What is an Integrated Marketing Program?

It is an approach to creating a unified

experience for consumers to interact with our

brands and our brand partners through

programs rooted in our content, often starting

online then crossing over into offline.

Rhoda Bueno, VP Global Marketing

“ “

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£257

Billion

£119

Billion£71

Billion

Global integrated marketing revenues are expected to

increase to more than £257 Billion in 2019

Source: Statista & PQ Media, 2016 42

Why is Integrated Marketing the Wave

of the Future?

● Nearly 200 million people now use ad-blockers globally

● 76% of marketers use integrated marketing in their strategies

● Producing engaging content is one of the top challenges of

marketers

Source: Content Marketing Institute, 2016 43

Top 5 Challenges for Marketers

● Producing engaging content (60%)

● Measuring content effectiveness (57%)

● Producing content consistently (57%)

● Measuring ROI of a content marketing program (52%)

● Producing a variety of content (35%)

Source: Content Marketing Institute, 2016 44

DiscoverOur SEO leadership, social and edit

expertise surfaces content

EngageWe connect our community through

meaningful experiences and empower

them to share

PurchaseWe are the new storefront driving

purchase of tech & gaming products

The Strength of Future

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100m global consumer reach

100m global

consumer

reach

IntegratedMarketing ProgramsIsaac UgayVP Global Content Solutions

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Electronic Entertainment Expo | June – Los Angeles, CA 48

50

90 Minute hosted celebration of PC gaming

curated by PC Gamer editors

Livestreamed on Twitch, Youtube and

Facebook Live

Title Sponsor:

AMD

Additional Sponsors:

Microsoft, Yahoo eSports, Twitch

Razer, Tripwire, Bohemia, Gameforge

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650 Attendees

622,000 Concurrent Viewers

743 million Impressions

Planning 2017 Now!

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Extension of PC Gamer that capitalizes on

our intimate understanding or our audience,

the market and leverages our capabilities.

Annualized “owned” event that has created

new and defensible revenue.

The halo effect of PC Gaming Show has

since grown our partnerships with AMD,

Microsoft significantly and has garnered the

attention of the entire industry.

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PC Gamer Weekender | February 2017 – London, England

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We leveraged our capabilities to make

content and channels for distribution…

Program Ingredients:

● Extravagant PC build

● (5) Custom editorial videos

● Online editorial article content

● 2 Page Print spread

● Social media posts and a giveaway

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Performance:

• 6.1 Million Impressions

• 726k Video Views

Top performer of all campaign partners

in Processor Relevance for the Intel

sentiment study

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San Diego Comic Con | July – San Diego, CA

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2015 & 2016

● SDCC Stand

● Content

● Media

● Retail

● Autograph Signings

● Gaming Area

Past Partners: Sega, Hyundai, Intel, Dell,

Jack in the Box, Asus, Telltale Games,

Deep Silver/Koch Media,

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Coffee Break15 minutes

Media Services Overview

Claire MacLellanManaging Director - Media Services

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Print Licensing &

Syndication

Event Licensing

Current

Digital Licensing &

Syndication

as a Service

Plan

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31countries where

our magazines are licensed

68%licensing revenues

on annual contracts

Magazine Licensing

2k+total number of magazines and bookazines

we can sell globally

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Content Publishing - FusionCross-platform content under contract, direct to consumers and underpinned

by data strategy and insight.

Some of our partners:

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Digital LicensingUnique platform proposition,

developing global brand expansion

Further brand extension…events

Proprietary

Platform

Content & SEO

expertise – one

extended global team

eCommerce

Plugin

Global Advertising

Opportunity

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HaaS(Hawk as a Service)

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Kevin Li YingChief Technology Officer

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It is a powerful

technology service

that helps consumers

find the right product

at the best price

What is

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Cutting edge

technology

Powerful product

taxonomy

Tech experts

Inside

● 225m+ product offers

● 583 active merchants

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The Brilliance of

Increases

conversion which

increases revenue

Efficiency in computation

Processes universe of

product offers

Refine product

proposition, allows

for retargeting and

increase CTR

High quality

match rate

Smart

algorithms

that learn

Know and

understand

our consumer

journey

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Today for tomorrow!76

Search

(SEO)

££ Purchase $$

Merchant

DirectPublishersFuture

Owning the

Purchase

Journey ✓

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Hawk as a Service

Publishers

££ Purchase $$

Merchant

• There is a demand and a gap in the market

• Ahead of the competition

• Sweating the asset

• Unique selling proposition

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Monetise our

Google AMP

pages

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Search

(SEO)

££ Purchase $$

Merchant

GetPrice - further monetising the search audience

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Direct

££ Purchase $$

Merchant

PriceHawk – monetising the direct audience

SMART SHOPPING

ASSISTANT: always find you

the cheapest prices at the

most reliable online stores

VOUCHER CODES: active

voucher codes you can use at

the store you're browsing

PRODUCT SEARCH: Search

the PriceHawk database for

the cheapest prices for your

desired products

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PriceHawk app - USPs

SHOPPING COMPANION: Using the

barcode scanner compare in-store vs

online store prices

PRODUCT SEARCH ON THE MOVE:

Search the PriceHawk database for

the cheapest prices for your desired

products

SOCIAL ENGAGEMENT: Through

emails and Facebook, allows for

product deals sharing

BOOKMARK PRODUCT OFFERS:

Save a product search with email

reminders

VOUCHER CODES: active voucher

codes you can use at the store you're

browsing

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Search

(SEO)Publisher

Merchant

££ Purchase $$

Owning the

Purchase Journeys

Why Future? Why Now?

• Market leading technology

• Best-in-class affiliate

knowledge

• Incumbent revenue stream

with direct to consumer

monetisation

• Built by a publisher for

publishers

• Scalable reliable and robust

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Content Marketing

Clare JonikDirector of Content Marketing

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Future FusionThe content marketing arm of Future

Cross-platform content under contract, direct to

consumers and underpinned by data strategy and insight.

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The world of content marketing

Fusion leads the way…

• Where Future has core vertical

ownership (UK & Global)

• Tech

• Games

• Photo

• Creative

• When a client wants to know the

insight behind its consumer, that

sits inside Future’s ecosystem

Global presence

Bespoke content

Planning

Research

Data & insight

Audience science

Ecommerce

Own brands

£5bnUK spend

FutureAgencies

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What

We Do

And For

Whom 5m footfall on our in-store content monthly

80% content to purchase effectiveness

75m social traffic driven by our content

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• Exclusive six figure deal

• Digital only bespoke content

• Underpinned by data

Case Study

• 5m click to buy traffic

• 75m social traffic

• 13% click through rate

• Margin leading

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Global Network Audience scienceData

1.Global data - driven client base

2.Margin driving - leading with digital revenues

3. Integrated with Future’s global brands

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ConclusionZillah Byng-Thorne

Chief Executive

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SummaryOur Strategy

Future is a global platform for specialist media

with scalable, diversified brands.

Creating Fans of our brands by giving

them a place they want to spend their

time, where they go to meet their needs.

Creating loyal communities.

Expanding our global reach through organic

growth, acquisitions and strategic partnerships.

Diversifying our monetisation models to create

significant revenue streams.

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Summary

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Share price

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56

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60

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FY14 FY15 FY16

£'m Revenue

(8)

(6)

(4)

(2)

-

2

4

6

FY14 FY15 FY16

£'m EBITDAE

Questions?

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Appendix | Team Bios

Zillah Byng-ThorneChief Executive

Zillah was appointed as Chief Executive on 1 April 2014. She joined Future

in November 2013 as Chief Financial Officer and Company Secretary.

Prior to her appointment to the Future plc Board, she was CFO of Trader

Media Group – owner of Auto Trader – from 2009 to 2012, and interim

CEO of Trader Media from 2012 to 2013. Before this, Zillah was

Commercial Director and CFO at Fitness First Limited and Chief Financial

Officer of the Thresher Group. Zillah is currently a non-executive Director

of Paddy Power Betfair plc and Gocompare.com Group plc. Zillah is a

qualified accountant and corporate treasurer.

Zillah’s favourite brand is Total 911 as she is a petrolhead, however with 5

sons she already has a passionate following at home for the field sports

titles, the gaming brands all things tech and T3. Her eldest can’t

understand why he doesn’t get to test all the cool kit.

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Penny Ladkin-BrandChief Financial Officer

Penny was appointed as Chief Financial Officer and Company Secretary on 3

August 2015, having joined the business as interim Chief Financial Officer in

June 2015. Prior to this she was Commercial Director at AutoTrader Group

plc where she revolutionised the pricing model, rolling out subscription

packages and was part of the executive team who led the successful IPO in

early 2015.

Prior to this, Penny worked at Fitness First as FD of the Italian region after a

brief stint in corporate finance where the buyout of Fitness First was her first

transaction. She is a chartered accountant, obsessive about subscriptions

and nothing makes her happier than discussing pricing.

After winning women’s elite lightweight IVs at Henley three times, Penny is a

regretfully retired rower and fledgling open water swimmer.


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Julian MarchManaging Director, Media Brands

Julian March is an award-winning digital publisher specializing in innovation and transformation, growing

audiences and profit. He is currently MD of the Media Brands division at Future PLC.

Previously he was Senior Vice President of Digital at NBC News, responsible for NBC News' digital

business. In those two years, video audience doubled. He also had a brief to innovate within the

organization, which stretches from cultivating a couple of network-owned start-ups to launching the world's

first cross-platform newsroom collaboration tool. He came from ITV, as Director of Online, turning the

broadcaster's digital video business around from heavily loss-making into

equal and opposite profit.

He came to ITV in June 2011 as Head of Digital Media for News & Sport, leading

the relaunch of ITV's digital properties in Sport and News.

Before ITV he spent 11 years at Sky News, first on the TV side, exec producing

the channel's TV output, and subsequently as Head of Digital, spearheading

newsroom transformation to a multiplatform organization.

At Sky he won 3 Royal Television Society Awards for Innovation, on TV and web.

Julian's married to a former BBC correspondent, and they have 2 children together.

He speaks 4 european languages, he's obsessed with cycling and he plays the drums.


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Patrick GossGlobal Editor-in-Chief, TechRadar

Patrick Goss is the launch editor and Global Editor-in-Chief of award-winning global mega-site TechRadar.

He has been at the vanguard of digital content since joining planetfootball.com straight out of university,

worked as a football writer and then senior sports writer for Skysports.com before briefly moving into

interactive production with Sky Sports television.

He successfully relaunched MSN’s technology channel in the UK, introducing a new gaming channel for the

site before joining Future publishing to launch TechRadar in 2008. He established the new brand at the

centre of the company’s digital vision, took (and held) number one slot in the UK consumer technology

market and subsequently built one of the most powerful and influential consumer technology brands on the

planet, with offices in San Francisco, Sydney, New York, Bath and London, as well as versions of TechRadar

for India and Singapore.


He is currently a judge on the Coolbrands council and the T3 Awards, a regular on BBC radio and TV as a

tech expert, along with writing credits on some of the biggest sites in the world, including the BBC, Sky,

T3, SFX, GamesRadar, Gizmodo, Lifehacker and TechRadar.

He’s relatively certain not many other journalists can have claims to have worked on as

disparate set of events as a World Cup final, an iPhone launch and a Harry Potter live

book-reading blog. He’s a Burnley FC fan, owns a very elderly retired greyhound, and

lives a stone’s throw from Charlton’s stadium in South East London.

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Rhoda BuenoVP, Global Marketing

Rhoda Bueno has been with Future since October 2006 and currently serves as Vice President, Global

Marketing. She runs the entire marketing function across the company, leading a team of data driven and

creative marketing experts across audience acquisition, audience retention, brand, trade and integrated

marketing, and design. She led the charge in bringing integrated marketing to the forefront at Future,

helping to diversify revenue and turn readers into brand evangelists for our partners through

award-winning integrated marketing programs.

She has been in digital media and marketing for over 20 years, focusing primarily within the specialist

media market, overseeing brand transformations and media launches. She began her career at Wenner

Media in New York City, publisher of Rolling Stone, where she was part of the team that transformed

US Magazine into US Weekly, an award-winning multimedia entertainment brand. She also

helped to launch San Francisco’s 7x7, a luxury lifestyle digital and event media property.

As a self-proclaimed early adopter and gadget lover, her favorite Future brands are

TechRadar and T3. She may suffer from a bit of FOMO (fear of missing out), which

is why she is always on the hunt for the latest and greatest in tech and gadgets to outfit

her home, her car or her wrists. She is married with one teenage son, an avid baseball

and basketball player, and spends her weekends cheering him on at the baseball fields

or on the courts.


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Isaac UgayVP, Strategic Global Content Solutions

Isaac started his career as a marketing coordinator with the Walt Disney Studios in the Synergy and Motion

Picture Marketing Group in Burbank California. After leaving the glitz and glam of the entertainment

industry, he moved into B2B media publishing as a sales assistant with IDG’s CXO Media.

Isaac joined Future in 2004 as a Jr. regional sales manager responsible for print advertising. He was

quickly recognized for his creative approach to sales and was moved onto the digital team after the launch

of GamesRadar in 2005. Over the course of 13 years he has played an integral role in shifting Future’s

commercial business from legacy print advertising sales into a diversified integrated media sales

organization spanning print, digital, social, experiential and native advertising.

Isaac is a creative marketer at heart. He thrives on connecting brands with communities of people who

love the things they love. During his tenure with Future he has created, won and executed the largest

commercial campaigns in the history of the company. His campaigns and partnerships have won

numerous awards, most notably an Effie in 2014 with partner Hyundai for “Engaged Community”.


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As the Vice President of Global Content Solutions, Isaac works closely with the

commercial team to break, maintain and grow sales revenue. He also works arm

in arm with marketing and media brands to generate new revenue that is

sustainable and mutually beneficial for Future and its partners, such as the PC

Gaming Show. He is largely responsible for strategic account planning and

management and he

continues to influence millions of dollars in revenue globally.

Isaac is based in California, where he lives with his wife and 3 children. In his

spare time he is a football (soccer) coach for one of the premier youth clubs in the

United States, Pateadores.org.

Claire MacLellanManaging Director, Media Services

Claire joined Future in March 2016 as Strategy and Product Director. She has

recently been appointed as MD of Media Services, a newly formed division

where she is responsible for growing the Future business globally via strategic

partnerships. Prior to joining Future, Claire was at Fitness First for 10 years,

where she was responsible for the Group’s strategy along with international

business development. During this time, Claire developed a highly successful

regional franchising model for Fitness First in the MENA region, alongside

leading the turnaround and expansion of Fitness First India.

Claire has a wealth of knowledge of running businesses internationally, both via

partnerships and owner operated.

Claire lives in Dorset and has two boys age 3 and 2 and is a keen fitness junkie.


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Kevin Li YingChief Technology Officer

Kevin was appointed Chief Technology Officer at Future PLC on the 1st April 2016 with

overall responsibility of the technology department which includes IT. Previously, he

was Chief Technical Architect for 3 years leading all aspects of systems and software

engineering as well as all infrastructure operations across the group.

During that time, Kevin’s key achievements were the delivery of the Hawk technology,

the backbone of the group’s newest revenue stream, Future’s single scalable web

platform which is home to TechRadar, PC Gamer, GamesRadar, MusicRadar, T3, IT

Pro Portal and CreativeBloQ and integration of Netsuite as the default CRM and sales

invoicing and billing system. Before this, he was Web Development Director for Future

UK. Following his university qualifications, he joined a start-up Chest Square Limited

who had the exclusive UK license to develop and release demo-able

PlayStation/Dreamcast games

Kevin who is originally from Mauritius specialises in search technologies and

development, data processing, web development and service oriented architecture. He

holds a BSc with honours, is Prince 2 certified and speaks 3 languages. Kevin was an

ex badminton champion - All Africa Badminton Junior Men's Double Champion 1995.

He is currently preparing for CCNA certification and interests include machine learning

and neural networks.


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Clare JonikDirector of Content Marketing

Clare has lived and breathed marketing from the very start of her career over 18 years ago.

Beginning in the heart of the City as a budding marketeer she moved to Channel 4 joining their

innovation division and later helped lead the very first branded content marketing arm of BBH

(Bartle Bogle Hegarty).

Clare’s current role at Future as Content Marketing Director sees her bridge the world of clients

and agencies driving six figure integrated partnerships harnessing content, data and innovation.

With over 17 industry awards under her belt Clare’s planning skills lie behind some of the

largest content marketing spends in the industry from the likes of Audi, BT and Sky.

Before marketing came along Clare made a pretty decent living as a Dj and music producer.

Releasing 8 singles, 1 album and dj’ing across the US to the Middle East with residencies

across Europe and spots at Glastonbury, Fabric and Ministry of Sound. Luckily as the late

nights became less attractive marketing came calling!


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