future marketing trends 2014-2015 - and where are the big challenges for brands?
DESCRIPTION
Invited by my old friend and colleague, Rodrigo Padilla (on behalf of Canada Post), I gave this webinar about the Future Marketing Trends. While most of the Top Ten Trends will hardly come as a suprise, per se, the big challenge is in how companies and brands are facing them. No one can escape the importance of mobile or social; but it's why and how you use them that will be the distinguishing factor. To listen to the webinar, please visit: http://themyndset.com/?p=13687TRANSCRIPT
THE MAJOR MARKETING TRENDS AND CHALLENGES FOR 2014-2015!
A Canada Post Webinar!!
March 12, 2014!
Marketing Trends 2014-2015
SILENCEthe new luxury
2014
THE BIG DIVIDE
for against
Privacy SecurityPersonal Professional
Confidential OpenShort term Long term
BIG BROTHER BIG DATA
Dans le cadre de la conférence du 4 avril 2014, autour de la thématique « FOCALISATION », le leadership de Crédit Agricole Consumer Finance souhaite une intervention d’une heure.
what is not going to happen?
Reports of my death have been greatly
exaggerated
Social
Offline
Email signature
Events
Blog
the art of storytelling…
newsjacking involves posting free content such as a blog post, video, or Tweet to get the attention or the
media and your buyers for free
2 4I0TOP I0
20I4
the new kid in town
Marketing!Technology!
Human Resources
Mobile 1
real estate notifications service(s)!
2
In the U.S., 25% of mobile Web users are mobile-only (rarely use a desktop to access the web)
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobile-only
Mobile first or mobile only?
VIDEO
& GIF
gif is the gift!
2
Leveraging images…
Are your marketing managers proficient on iMovie?
Live Movie Maker Final Cut Pro
DATA3
DATASMALL DATA
who owns the data?SMART DATA
Marketing Automation 4
Are you engaging with customers in ways you would like to be treated?
Marketing!Technology!
Human Resources
5Security / Privacy
Have you strategically identified what needs to be kept secretive?
Wearable6
Half Empty or Half Full?Glass
3D Printing
7
What problem can you solve or service can you render?
Coding
8
Who in your organization knows enough geekery to recruit the best programmers?
CHECK: “For CEOs Who Want To Keep Coding” http://blog.newrelic.com/2014/03/11/sxsw-coding-ceo-recap/
Marketing!Technology!
Human Resources
TalentCopywriting!
Photo!
Video…C r e a t i v i t y !
9
To what extent is creativity identified and recognized in your organization?
Learning
10
How to create an environment of ongoing learning?
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