future of social media
DESCRIPTION
Preview of the future of social media including Google Buzz, Viral Video, and other helpful links.TRANSCRIPT
Welcome To The Future
WARNINGTWITTER PHISHING ATTACK!
• Via Direct Messages• Message: “lol, is this
you”• Sender: bzpharma• DO NOT CLICK THE
LINK!!!• Spammers can take
your account
GOOGLE BUZZ
What Is It?
• Gmail Account Users • Link w/ other network members• Post status updates and pictures• Follow Twitter and Flickr• Rating- “Good Buzz” seal of approval• VIDEO
Cons of Buzz
• New- no one is sure how to use it• Too much going on- hard to sift
through everything• Privacy issues- Google is fixing
these
Pros of Buzz
Reply straight from inboxEverything in once placeAlready has a huge network- Gmail
Users
What People Are Saying• “Google announced its new social
networking product, Google Buzz, today. Our reaction late, boring, and lame.” Yahoo Finance
• “I'm especially fond of Gmail Buzz, which adds the power of asymmetric following to email….AWESOME idea” Tim O’Reilly
VIRAL VIDEO
What are they?
• Viral video -- video clip content that gains widespread popularity through Internet sharing– YouTube– Blogs – Other media-sharing websites
• Viral video is getting its industry close-up.– Less expensive to produce & market
than traditional advertising – Gained popularity through YouTube
• 38.5% predict industry standard within a year– According to the Feed Company, an
online-marketing agency
Examples Take notes
http://www.see3.net/video– Simple elements: powerful wording, dramatic use
of color, narrator
What not to do http://www.youtube.com/watch?v=XWGFLbmZ5jo – Good pictures & message – Poor presentation: words cut off mid-sentence,
unnecessary info (history of the organization)
Who cares?
Viral video campaigns produce desirable results
“A viral video done right can foster stronger relationships between people and brands. We're pleased with the results we've seen and we're optimistic we'll see continued
growth in the future.”
-- Dedric Choi, Vice President, Strategy & Analysis, Digitas
• Viral video can increase brand awareness due to its ability to spread views exponentially.
• Low cost of video production and the effort involved to spread it among websites and blogs
How do I get one?
• Team effort– Writer
• Someone who knows how to write for video • Get your message across clearly
– Producer • Someone to oversee the project • Organize details of cast, crew, budget, etc.
– Techy • Someone who knows how to post your video • Can handle the online aspects
Where do we put it?
• Website • YouTube • Facebook/MySpace • Google Video • DoGooder TV
DoGooder TV
• Allows nonprofits to present their videos online for free
• Reach new audiences • Create your own page or embed a
video player on your website • Links to direct donations
http://www.dogooder.tv/default.aspx
Helpful Websites
• http://www.see3.net/video• http://www.lightreading.com – Light Reading is the leading online
media, research, and focused event company
IMPORTANT SITES FOR THE FUTURE
Flickrphotos
upload, search, store, organize, and share
Delicioussocial bookmarking
DiggDiscover and share content on web
Gmail iconnotifies when new mail comes
Mashable.com
• Social Media Guide• One of the largest blogs on the
internet• Tips, tricks and news on all social
media• Good source for S.M. news
SocialNetDaily.com
• Mostly news focused• How to market and network
online • Focuses on ALL social media
Others
• Many Many more sites out there• Google search brings millions of
results• Some are more trustworthy than
others• Use whatever fits your needs best• Can follow most in blogs or twitter
CORNERSTONE SIFE
What Is Next For Us?
• April 8th- Compete in Chicago• Next Year: – Social Media Internship Placement– One on One S.M consulting– Another conference series• Topic TBD
Thank You For ComingHave a Great Day!
Janelle Brown, Katey Kingsbury, Julia Contreras, Audry Yonge