social media basic & future givecamp
DESCRIPTION
Presentation given to New England Give Camp 2010 that provides Social Media Strategies and tactics that Work as well as talks about the Future of Social media - Mobile & GeoLocation.TRANSCRIPT
SOCIAL MEDIA –NOW & IN THE FUTURE
Joselin Mane
CEO LITBeL ConsultingOnline Business
Founder @BostonTweetUp
Offline Events
Internet Marketing/ Social Media
Joselin Mane
@JoselinMane5,190 + Twitter
Followers1,400+LinkedIn
Connections1,200+ Facebook
FriendsLeverage Social Media
Daily
Social Media
@BostonTweetUp4,700+ Twitter
Followers440+ Facebook
Fans Ranked #2 Tweetup
account in the World
IT’S ABOUT YOU!
Twitter Stats
Control 1st 300 entries of my name on Google
IT’S ABOUT YOU!
Not about ME
Agenda
What’s Social Media?
Five Steps for Getting Started
Big 3 Tips & Tricks
*The future of Social Media
*Real Life Case Study
ARE YOU READY?
What Is Social Media?
Social Media Tools Are Just That…… Tools
Location based app Categories
Mostly Communication & Sharing
IT’S NOW MEDIA
Social Media isn’t New Media
Initial Social Media Phases(Strategy & Tactics)
1. Research
2. Set Up Profiles
3. Listen
4. Contribute to the Conversation
5. Build Relationships
RESEARCH
Step One
Tools for Research
RSS FeedsGoogle/ Alerts/ Etc.Twitter – Google Buster!Blog Search/ TechnoratiGroups/ Fan PagesForums
Thoughts/ Suggestions/ Ideas?
Set up Profiles
STEP TWO
But on which sites? How do I know if mine is good?
• Desired Username (up to 11 letters and numbers)
• Desired Password (6‐10. 1 uppercase, 1 lowercase, 1
number)
• DOB (any date that makes you over 13 years old will do)
• City, Zip Code
General Profile Information
Step Three
Tools for Listening
Leverage Research List
Twitter Search/ TweetDeck
Radian6
YouTube
Trends
Thoughts/ Suggestions/ Ideas?
Contribute to the Conversation and Provide Value
Step Four
Ways to Contribute
Answer QuestionsBlog CommentsCreate Case StudiesProduct ReviewsSocial Bookmark
Thoughts/ Suggestions/ Ideas?
Step Five
Build Relationships
Relationship Building Tips
Blog Contribution/ CommentsRe-TweetsEmail/ IM/ Phone CallContribute to Your CommunitiesHow Can I Help?
Thoughts/ Suggestions/ Ideas?
Five Things You can Do Today Which Will Get You Off the Bench and Into the Action
GET STARTED NOW
Finally a solution for simplifying email Your Real-time Online News Monitor
Your Online News Aggregator
Your Personal Gateway to the Internet
Get Organized!!
This is My iGoogleHow Will You Make Yours?
You Already Know The Big 3
Let’s get to know some others…..
2. Establish Your First Social Media Profile
Tips For Facebook
Profile for Personal vs. Page for Business
All Company Details
Apps
RSS
Feeds
Advertise
Thoughts/ Suggestions/ Ideas?
MICRO
BLOG
Tips for Twitter
90/ 10 Rule@ReplyValue# Hash TagBit.ly
Thoughts/ Suggestions/ Ideas?
Tips for LinkedIN
ResearchRecommendationsAnswer/Post QuestionsConnectionsGroups
Thoughts/ Suggestions/ Ideas?
CAN YOU GUESS?
What is the Future of Social Media?
MOBILE
#1 Trend
Various Location based apps
Location Apps Categories
Finder Venue Activity Friend
Travel AidsGamesCheck In*
Let’s take a closer look at the Check In apps….
Current Leader
Points
Badge Phenomenon
Venue Specials
Peer Reviews / Marketing
Venue Metrics
Day in a Life
Day in a Life
Day in a Life
Side Bits
GEOLOCATION
Check In?
(THE ABILITY TO DETECT/ SHARE WHERE YOU ARE)
TOP 5 HOTTEST IPHONE APPS
WERE ALL CHECK IN APPS
Apple Store March 15 2010
THEY ARE ALL VERY SIMILAR
Which One To Choose?
CHECK IN TO LOCATION YOU ARE VISITING
GET VIRTUAL POINTS
LET FRIENDS KNOW YOUR
THERE
KNOW OF NEARBY
SPECIALS
2009 Check In Concept Created
Venue Specials
Mayor?
Unlock Badges