future of the apps: what startups need to know
TRANSCRIPT
Every&morning&
Future&of&the&Apps:&what&startups&need&&
to&know&
Dima&Malenko&
OpenOffice.org&on&iPad&
&Race&to&the&bottom&
A&lot&&of&applications&are&now&“subsidized”&
Do&you&remember&that&Opera&browser&used&to&cost&$39?&$39,&Carl!&
They&are&“good&enough”,&but&never&remarkable&Problem&with&standard&free&apps?&
Sparrow&
• Fresh&and&clean&UI&• Native&support&for&
Gmail&workflows&
Sparrow&
Launched&on&February&09,&2011.&Priced&$9.99&Top&Paid&and&Top&Grossing&within&a&day&&Sparrow'was'a'highly'acclaimed'mail'app'that'was'offered'as'a'paid'download.'It'couldn’t'generate'enough'revenue'to'support'the'size'of'its'development'team.&
Mailbox&
• Unorthodox&launch&• InboxYzero&bonanza&• Creative&use&of&
gestures&
Sunrise&
Wunderlist&
• Nice&calendar&
• ToYdo&list&with&style&
Acompli&
• AllYinYone&productivity&
So&what?&
Strategy&for&app&startups:&• Differentiate&on&design&and&UI/UX&• Attract&sizable&user&base&• Get&acquiYhired&• Profit!&
Not&really…&&
There&is&still&hope&for&indies:&check&out&Fantactical&
$40&for&Mac& $10&for&iPad&$5&for&iPhone&
– Так что же делать? – забеспокоился Балаганов. – Как снискать хлеб насущный? – Надо мыслить, – сурово ответил Остап. – Меня, например, кормят идеи. Я не протягиваю лапу за кислым исполкомовским рублем. Моя наметка пошире.
Золотой'теленок'
Hide&in&a&niche!&
What&is&the&most&expensive&app&in&App&Store?&
Agro&
Imagine'a'world'where'an'agronomist'can'visit'a'client,'complete'an'inspection'report,'hold'the'sale'of'products'…'knowing'that'all'paperwork'is'done'and'sent'by'the'time'they'drive'out'the'gate.'
$999.99,&Carl!&&
MTrax&
• Track&maintenance&and&inspections&for&aircraft&
• Print&due&lists,&status&reports&and&component&cards&
$1,995&includes&the&MTrax&software,&1&year&of&upgrades&and&support&
Niche&apps&do¬&get&&design&awards…&
Niches&also&have&problems&
They&emerge&morph&
fade&away&fracture&
New&devices&form&new&niches&#&of&use
rs&
time&
iPhone&
iPhone& iPhone&
iPhone&+&iPad&
iPad&
iPhone&+&iPad&
iPad&
iPhone&+&WATCH&
Multiple&devices&call&for&services,¬&apps&
Services&are&great&
Recurring&revenue&to&support&development&
Better&match&for&user&needs&
Niches:&disruption&from&the&low&end&features
&
time&v&1.0& v&6.0&
price'
price'
perceived'value'high'end'
perceived'value'low'end'
Photoshop&Elements&
Lightroom&
Pixelmator&
Sketch&
Create&services,¬&apps& Find&your&niche&
New&platforms&create&niches&Disrupt&from&below&
