what banks need to know about startups
DESCRIPTION
Most banks don't understand how and why startups are different from traditional commercial businesses. This was a 50-minute presentation to a $1.8B asset bank that wants to better understand and get involved in the emerging startup scene within their communities.TRANSCRIPT
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…or how an English major started a software
company & how that can inspire you to be a better
banker & person, impact your community in an
amazing way, and possibly make you better looking!
The Story Behind Startups
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Let’s Have Some Fun!
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Mark Zmarzly
www.hippocket.net
@BankMarketing www.linkedin.com
/in/markzmarzly
Who am I & Why am I Here?
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Is it Necessary for Us?
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Sugar Cereal is Good for You!
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Don’t Let People Stop You!
Doesn’t
want her
bro to
have TV!
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Wait, You Said What???
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Finding Perspective
Ideas vs.
Insights
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Who’s Coming With Me?
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Hi, I’m Mark & I’ll Be Your Waiter
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What Do Startups Think of Banks?
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Perspective & Product Graph
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Just Kidding! Perspective & Product
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Perception: Startups vs. BanksCredit: Enso Photography
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Perception: Startups vs. BanksCredit: Enso Photography
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Some Perspectives:
• “By definition startups are
unbankable.” – Eric Engelmann
• “Only morons start a business on
a loan.” – Mark Cuban
• “Many treat vendors like crap until
we think they have something to
offer.” – Ben Pankonin
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Will We Meet in the Middle?
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What Will the Next 9 Years Bring?
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Product, Perspective, Passion
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In Your Startup
Communities:
• Show Up
• Ask Questions
• Serve, Don’t Sell
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At the Bank Level:
• Startup Mindset
• New Product Design
– What’s the insight?
– Is the problem real?
– Validate
– MVP
• Disrupt Yourself
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At the Individual Level:
• Owners Mentality
• Shift Your Perspective
– Get out of the building
– Look for problems
– Look for insights
• Propose Pilots
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Who Will Answer the Call?
…I Have Prizes
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Mark Zmarzly
402.802.1005
@BankMarketing https://www.linke
din.com/in/markz
marzly
Let’s Connect