1. FUTURE PROOFING YOUR DIGITAL STRATEGY IN RECRUITMENT #GRUKSummit London 11th February 2014@googledave@phcreative #GRUKSummit

2. http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspx@googledave@phcreative #GRUKSummit 3. @googledave@phcreative #GRUKSummit 4. @googledave@phcreative #GRUKSummit 5. BUT. IT TAKES. EFFORT. @googledave@phcreative #GRUKSummit 6. @googledave@phcreative #GRUKSummit 7. OLD SCHOOL SEO Over optimisation Unnatural content Unnatural links Keyword stuffing Poor user experience Leads to the darkside!@googledave@phcreative #GRUKSummit 8. GOOGLE HAVE A JEDICOUNCIL@googledave@phcreative #GRUKSummit 9. PANDA AND PENGUINS MAKE THIS HAPPEN@googledave@phcreative #GRUKSummit 10. @googledave@phcreative #GRUKSummit 11. OVER 200 FACTORS INFLUENCE SEARCH Keywords (targeting and acquisition) Improved sematic and contextual understanding meaning, not just words Dont spam, keyword stuff Keywords, long tail, context, location, device, experience Schema.org markup use it Get ready for voice search thats what Google is doing! Relevancy (on page SEO behaviour and conversion) Focus on your users, give them what they want, where when Freshness of content how often do you change yours? Must be unique and valuable to your user personas Content strategy, evolves, purposeful, hot topics, contagious, Identifyintent, needs, problems and become the authority in your business area@googledave@phcreative #GRUKSummit 12. OVER 200 FACTORS INFLUENCE SEARCH Recommendation (off page SEO / Google Penguin) Commit to outreach and engage with communities Create content your audience will care about Will people vote for you with inbound links? Social mentions is word of mouth marketing and builds links Use Google+ and gain authorship and your identity Manage you link profile, assess risks and take action Content cant sit in isolation, needs to be shared and engage influencers are you focused on them? Do you know who the are!? 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THROUGH SCIENCE AND ART@googledave@phcreative #GRUKSummit 21. @googledave@phcreative #GRUKSummithttp://www.ted.com/talks/simon_sinek_how_great_leade rs_inspire_action.html 22. @googledave@phcreative #GRUKSummit 23. @googledave@phcreative #GRUKSummit 24. @googledave@phcreative #GRUKSummit 25. PERSONA MAPPING@googledave@phcreative #GRUKSummit 26. Workshop s@googledave@phcreative #GRUKSummit 27. CONTENT PILLARS@googledave@phcreative #GRUKSummit 28. @googledave@phcreative #GRUKSummit 29. Mobile friendly Visible phone numbers Simple downloads Live chat Simple forms Clear buttons Improves user experience Not mobile friendly Too many clicks Long forms Hard to find@googledave@phcreative #GRUKSummit 30. @googledave@phcreative #GRUKSummit 31. @googledave@phcreative #GRUKSummit 32. 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Be genuine and sincere authentic Answer my questions and objections Scanability F factor Content assets videos, surveys, downloads Demonstrate thought leadership Rendering on multi device Things that interest and help mePerson name: Occupation: Age:@googledave@phcreative #GRUKSummitSteve Smith C-Level, HRD 35 - 50 34. @googledave@phcreative #GRUKSummit 35. @googledave @phcreative #HDevents 36. @googledave@phcreative #GRUKSummit 37. @googledave@phcreative association with Mersey Maritime In #GRUKSummit 38. @googledave@phcreative #GRUKSummit 39. IF CARLSBERG DID SOCIAL NETWORKING@googledave@phcreative #GRUKSummit 40. WHO WOULD YOU WANT BEHIND THE DOOR? Your target audience Where are they, which pub? Strategic partners Your customers Influencer networks Who influences them? Who else and why? Who would you, buy a beer?@googledave@phcreative #GRUKSummit 41. PROBABLY THE BEST SOCIAL NETWORKING ADVICE! A good conversationalist, listens most of the time, thats how, when you talk, you know what to say# Who are you listening to?Be interested in others, not yourself!Dont broadcast sales messagesMake friends, build trust and help others80 / 20 ruleRemember Givers Gain@googledave@phcreative #GRUKSummit 42. @googledave@phcreative #GRUKSummit 43. @googledave@phcreative #GRUKSummit 44. @googledave@phcreative #GRUKSummit 45. @googledave@phcreative #ebscotland 46. SOCIAL MEDIA STRATEGY@googledave@phcreative #GRUKSummit 47. SOCIAL MEDIA STRATEGY@googledave@phcreative #GRUKSummit 48. Dont ignoreSecond largest search engine Third largest social channel@googledave@phcreative #GRUKSummit 49. 40% YouTube views in the UK are on a mobile Phone 20% YouTube views in the UK are on a TV screen bigger the 3241% higher click-through rate than plain test results in search Pages with videos 57% average improvement Conversions Pages with video are 53% more likely to appear on page1 of Google @googledave@phcreative #GRUKSummit 50. @googledave@phcreative #GRUKSummit 51. @googledave@phcreative #GRUKSummit 52. Once you know what they look likeDo your homework and find your influencers and their communitiesFollow me @googledave to receive this free guide @googledave@phcreative #GRUKSummit 53. GOOGLE + SOCIAL AND IDENTITY ENGINE@googledave@phcreative #GRUKSummit 54. @googledave@phcreative #GRUKSummit 55. @googledave@phcreative #GRUKSummithttp://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short 56. @googledave@phcreative #GRUKSummithttp://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short 57. @googledave@phcreative #GRUKSummithttp://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short 58. @googledave@phcreative #GRUKSummit 59. DIGITAL MARKETING AND MULTI DEVICE EXPERIENCE@googledave@phcreative #GRUKSummit 60. @googledave@phcreative #GRUKSummit 61. @googledave@phcreative #GRUKSummit 62. @googledave@phcreative #GRUKSummit 63. @googledave@phcreative #GRUKSummit 64. @googledave@phcreative #GRUKSummit 65. @googledave@phcreative #GRUKSummit 66. @googledave@phcreative #GRUKSummit 67. SCIENCE FICTION SCIENCE FACT@googledave@phcreative #GRUKSummit 68. SiriVoice activated computer Knight Rider@googledave@phcreative #GRUKSummit 69. TerminatorGoogle glassReal-Time Visuals@googledave@phcreative #GRUKSummit 70. Thought Control Devices X-Men@googledave@phcreative #GRUKSummitInteraxon Muse 71. @googledave@phcreative #GRUKSummit 72. Thanks for listening and keep in touch@GoogleDave email: googledave@ph-creative.com tel: 01512275549@googledave@phcreative #GRUKSummit