futurecandy keynote nick sohnemann spring 2014
DESCRIPTION
Storyline: Together with the audience we travel into the year 2019 and experience, how we will live in the future and how technology and media will be used. The story will be told along an ordinary day. Format: The presentation is based on examples of worldwide innovations and best practice cases. All trends will be presented by the use of videos and samples.TRANSCRIPT
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FUTURECANDY
ONE DAY IN 2019
KEYNOTE SPRING 2014
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INNOVATION
CONSULTANCY
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JOURNEY
TO
THE
YEAR 2019
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START
THE DAY
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UNI OF WASHINGTON
USA
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USA
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CORNINGUSA
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TACTUSUSA
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VOLVO
SWEDEN
SELF DRIVING CARS
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AUDIUSA
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AT
WORK
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NEW OUTPUT DEVICES
SAMSUNG
SOUTH KOREA
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APPLE
USA
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NEW INPUT DEVICES
PAPER LOGIC
UK
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MAKER BOT
USA
3D PRINTING
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3D SYSTEMS
USA
FOOD PRINTING
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3D SYSTEMS
USA
FOOD PRINTING
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AFTER
WORK
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AMAZONUSA
DRONES AS DELIVERY
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DRONES AS DELIVERY
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ADIDAS NEO
INTERACTIVE SHOPPING WINDOW
GERMANY
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FACEDEALS
USA
SEGMENT OF ONE
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SO WHAT
DOES THIS
MEAN FOR
2014
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#1 WEARABLES
„DATA GLASSES“
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GOOGLE GLASS
USA
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GOOGLE GLASS
USA
DATA GLASSES
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GOOGLE GLASS
USA
DATA GLASSES ON PRESCRIPTION
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SPACEGLASSES META
USA
VIRTUAL GLASSES
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GALAXY GLAS ?
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OCULUS RIFT
USA
NEW VIRTUAL SCREEN DEVICES
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CVS
UK
VIRTUAL SHELVES
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OCULUS RIFT
USA
TRAVEL EXPERIENCE
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THAD STARNER
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STEVE MANN
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#2 GESTURE
RECOGNITION
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NEW INPUT DEVICES
LEAP MOTION
USA
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HEINEKEN
NETHERLANDS
GESTURE AD
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INTEL
USA
GESTURE TECH
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INTEL
USA
GESTURE TECH
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#3 MOBILE
PAYMENT
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PAYPAL
USA
SEAMLESS HANDSFREE PAYMENT
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iBEACON
FINGERPRINT PAYMENT
USA
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MEANWHILE IN EUROPE….
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ASO = APP STORE OPTIMIZATION
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#4 AVOID
MEDIA
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MITUSA
PAVLOV SOCIAL MEDIA
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COCA COLAUSA
AVOID MEDIA
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SO WHAT
DOES THIS HAVE
TO DO WITH
ONLINE RETAIL
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QUO VADISECOMMERCE
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#1 FLEXIBLE
SCREENS
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THE END
OF SILOS
E-COMMER
CE
M-COMMER
CE
RETA
IL
CATA
LOGUE
CLU
BS
..JUST
SHOPPING
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THESIS 1
EXPLOSION
OF DIGITAL
RETAIL
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SHOPIFY
LONG TAIL OF ONLINE SHOPS
USA
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THESIS 2
ALGORITHMS
AND CURATION PUSH
CUSTOMISATION
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WANELO
USA
SOCIAL CURATION
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THESIS 3
DELIVERIES
WILL BE FAST
AND PAINLESS
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YO SUSHI
UK
DRONES AS DELIVERY
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THESIS 4
SHOPPING WILL
BE A CONNECTED
EXPERIENCE
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NEW INPUT DEVICES
LEAP MOTION
USA
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PAY ONLINE PICK UP IN STORES
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LAND ROVER
CONNECTED CATALOGUES
UK
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TAGGAR
CONNECTED CATALOGUES
UK
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INTERNET OF THINGS
McDONALDS
AUSTRALIA
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GOOGLE GLASS COMPARISON
CRYSTAL SHOPPER APP
USA
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OPPIKOPPI
ZA
DRONES AS DELIVERY
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NISSAN
JAPAN
SELF DRIVING CARS
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PAYPAL
USA
SEAMLESS HANDSFREE PAYMENT
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CASINO
FRANCE
NFC PAYMENT
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iBEACON
FINGERPRINT PAYMENT
USA
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BYTE LIGHT
UK
INDOOR NAVIGATION
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MELIA
SPAIN
SOCIAL MEDIA HOTEL
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AUDI
BRAND CYBER STORES
UK
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GAMIFICATION MARKETING
MEAT PACK
GUATEMALA
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THESIS 5
VIRTUAL
SHOPS
AND PRODUCTS
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TAGGAR
USA
TAGGING THE REAL WORLD
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OCULUS RIFT
USA
NEW VIRTUAL SCREEN DEVICES
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CVS
UK
VIRTUAL SHELVES
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SQUARE
USA
BIG DATA PAYMENT
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WILLCALL
USA
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INNOVATION
HACKING
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WHY?HACKING
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THE MOST
COMMON
INNOVATION
FALLACIES
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THE FUNNEL –
IS OLD WAY OF INNOVATING
THE GOLDEN* IDEA TRAP*Also called next big thing
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CORE COMPENDENCIES TRAP
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THE BREAKTHROUGH THINKING TRAP
THE EUREKA
MYTH & THE LONE
CREATOR MYTH
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OUR MANTRA: IDEAS ARE NOTHING
EXECUTION IS EVERYTHING!!
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3RULES
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RULES
FOR
SUCCESSFUL
INNOVATIONS
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RULE NO 1
FIND A SOLUTION
TO A PROBLEM
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RULE NO 2
PRODUCT
MARKET FIT
FIND
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GOOGLE GLASS
USA
DATAGLASSES AT WORK
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CAT CAFE
JAPAN
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RULE NO 3
CREATE
HACKS!
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HACKING
IDEA
PROTOTYPE
PRODUCTION
THE NEW WAY
MARKETING
MARKETING
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PRESENTED
BY
NICK
SOHNEMANN