innovation hacking - do's and dont's for successfull innovation - nick sohnemann
TRANSCRIPT
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CORPORATE STARTUP
FUTURE OF DIGITAL
FRANKFURT – DEC 2014
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INNOVATION
ENGINEERS
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WE ARE
CREATING
THE
FUTURE
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JOURNEY
TO
THE
YEAR 2020
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HARDWARE
IS
THE
NEW SEXY
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START
THE DAY
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UNI OF WASHINGTON
USA
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ATHEER LABS
USA
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CORNINGUSA
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SELF DRIVING CARS
USA
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VOLVO
SWEDEN
SELF DRIVING CARS
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?
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AT
WORK
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AMAZONUSA
DRONES AS DELIVERY
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DHLGERMANY
DRONES AS DELIVERY
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DRONEVERTISING
VOCKER
RUSSIA
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AFTER
WORK
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YO SUSHI
UK
DRONES AS DELIVERY
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FOODINI
USA
FOOD PRINTING
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FOODINI
USA
FOOD PRINTING
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FACEDEALS
USA
SEGMENT OF ONE
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TECHNOLOGY IS
OUR FRIEND
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AND WHAT
DOES THIS
MEAN FOR
2015
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MOBILE IS THE MOST
IMPORTANT DEVICE
OF OUR
GENERATION
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ESTAR
CHINA
TAKEE HOLOGRAPHIC SMARTPHONE
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NEW MOBILE DEVICES
SAMSUNG
SOUTH KOREA
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GOOGLE GLASS
USA
DATA GLASSES AS SCANNER
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GOOGLE GLASS
USA
DATA GLASSES
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PHILIPS
USA
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LV AIRCONDITIONING
USA
CONNECTED WORKFORCE
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SPACEGLASSES META
USA
VIRTUAL GLASSES
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BECHTLE
GERMANY
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DISRUPTIVE
INNOVATION
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WHY?ARE WE TALKING
ABOUT THIS
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LOUSY PENNIES TRAP
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DIGITAL
TRANSFORMATION
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WHAT INDUSTRIES
WILL BE
DESTROYED
NEXT
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BANKING
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GOBANKUSA
MODERN BANKING USER EXPERIENCE
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1980s
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1980s
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TODAY
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BANKING …TODAY
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BANKING …IN THE FUTURE?
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RETAIL
& E-COMMERCE
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CHAOTIC MOON
USA
VIRTUAL SHOPPING
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ESTIMOTE
BEACONS
USA
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ADIDAS NEO
INTERACTIVE SHOPPING WINDOW
GERMANY
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AMAZON FIRE PHONE
USA
REAL TIME ECOMMERCE
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CAR
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SELF DRIVING CARS
VOLVO
SWEDEN
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SELF DRIVING CARS
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SELF DRIVING CARS
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ENERGY
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SAMSUNG
SOUTH KOREA
CONNECTED HOME
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TRANSFORM OR DIE?
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…TECHNOLOGY
COMPANY!!!
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INNOVATION
HACKING
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… IT‘S ABOUT
CREATING
BETTER
INNOVATION
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WHY?HACKING
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THE MOST
COMMON
INNOVATION
FALLACY
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THE FUNNEL –
IS OLD WAY OF INNOVATING
THE GOLDEN* IDEA TRAP*Also called next big thing
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RULES
FOR
SUCCESSFUL
INNOVATIONS
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4RULES
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RULE NO 1
FIND A SOLUTION
TO A PROBLEM
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RULE NO 2
FOR THE
MOON
SHOOT
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RULE NO 3
PRODUCT
MARKET FIT
FIND
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CAT CAFE
JAPAN
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GOOGLE GLASS
USA
DATA GLASSES
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RULE NO 4
CREATE
HACKS!
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HACKING
IDEA
PROTOTYPE
PRODUCTION
THE NEW WAY
MARKETING
MARKETING
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PRESENTED
BY
NICK
SOHNEMANN