FUTURISMSocial and artistic movement emphasizing speed, technology, youth, and

violence, and objects such as the car, the aeroplane, and the industrial city.

FUTURISTSFuturists, a cult of the modern, supported the advancement of industry and

aimed to reform the consciousness of a nation dilatory to the rest of the world's technological pursuits.

FUTURIST FASHION

FUTURIST FASHION GIACOMO BALLA

Giacoma Balla, one of Futurism’s founding fathers, was

also one of the first to define clothing as being synonymous

to objects. His goal was to create attire that moved through

space in the same fashion as the human body without the

unnatural obstruction constricting garments placed on the

human form. Balla established guidelines supporting these

ethics and created utilitarian garments prototyping his ideas

of progressive societal dress.

Futurists made many educated guesses toward how

fashion would be comprehended through the advancement

of time. Balla’s rubric supported the addition of asymmetry,

movement, and color into the stiff conventions plaguing

fashion at the time. Bright colors and bold patterns further

conceded to this counter-culture of dress. Colors falling

into the black, brown, and grey spectrum were considered

homely and traditional, while clothing made with fabrics of

the most exuberant, phosphorescent quality were seen as

fully embodying the spirit of Futurist expression.

FUTURIST FASHION THAYAHT

Also on a mission to fill the void of dynamism lacking in

aesthetic dress was Ernesto Michahelles, the artist and

designer more formally known as THAYAHT. In 1919, with

the help of his brother RAM, he designed the Tuta, an

early rendition of what is known today as coveralls. The

Tuta was a comfortable, unisex pantsuit THAYAHT dubbed

as “the most innovative, futuristic garment ever produced

in the history of Italian fashion.”

FUTURIST FASHION TULLIO CRALI