fuzzy recommendations trust in the black magic. site search can drive recommendations
TRANSCRIPT
Fuzzy Recommendations
Trust In The Black Magic
Site Search Can Drive Recommendations
Site Search Can Drive Recommendations
NON-PRODUCT CONTENTEXTEND TO
climbing
samsung
Today Content Required1. Relevant, Current Keywords2. Additional Business Metrics3. Merchandising Decisions4. Non-Product Content
(CMS)
SITE SEARCH TIPS FORTHE FUTURE
TOUCHPOINTSINCREASE MORE
Power Top Level Navigation
Power Top Level Navigation
Build SEO Pages
tailgating recipes
Build SEO Pages
PERSONALIZATIONSUPPORT
Values Can Affect Site Search
Power Email Campaigns
Support Customer Service Representatives
Future Content Required1. Main Taxonomy2. SEO / Romance Copy3. Rich Media4. Demographic Information
THOUGHTONE LAST
CONTENTIS
KING
GO BEYOND THE MOAT
Manufacturer Benefits
Content Manager Benefits
Monitor Your Brand / Monitor Resellers
Automate Gathering Process
Streamline Research Process
Content Possibilities1. Manufacturer Websites or
Media Farms2. Product Intelligence
(Accessible APIs, External Feeds)3. Externally Generated Content
(Blogs, Social Content, Videos)
Confidential - Copyright 2012 - Thanx Media
