g motit project - overview of the vehicle sharing market
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OVERVIEW OF THE VEHICLE SHARING MARKET
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OVERVIEW OF THE VEHICLE SHARING MARKET
GLOBAL URBAN MOBILITY TRENDS
MEGA CITIES & MEGA REGIONS
VEHICLE OWNERSHIP & SHARING TRENDS
INTEGRATED & ON-DEMAND MOBILITY
By 2050, urban population is expected to reach 67% and kilometres travelled within urban areas are expected to triple.
Source: A Strategic Insight Into Carsharing Market Developments and Dynamics. Martyn Briggs (Frost & Sullivan).
Car ownership is declining in major cities of developed countries due to a shift from owning toward accessing.
On-demand and integrated mobility services are spreading as a response to a greater demand for door-to-door mobility solutions.
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CARSHARING GROWTH WORLWIDE
Source: Strategic Insight of the Global Carsharing Market. Frost and Sullivan (June 2014).
The number of car-sharing members worldwide went from 0.35 million in 2006 to 4.94 in 2014. In 2015, it was estimated to have reached 6.5 million. The size of the global car-sharing market is expected to grow at an
annual rate of 30% from 2013 to 2020.
OVERVIEW OF THE VEHICLE SHARING MARKET
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CLASSIFICATION OF CARSHARING SERVICES
OVERVIEW OF THE VEHICLE SHARING MARKET
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MAIN CARSHARING OPERATORS
CA
RSH
AR
ING
B2B
B2C
CORPORATE CARSHARING
ONE-WAY FREE-FLOATING CARSHARING
ONE-WAY STATION-BASED CARSHARING
ROUND-TRIP CARSHARING
OVERVIEW OF THE VEHICLE SHARING MARKET
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CARSHARING MARKET DYNAMICS
Evolution of the carsharing market:
Consolidation of round-trip operators with a national base:
Mobility Car Sharing in Switzerland
Cambio in Belgium Flinkster in Germany Streetcar in the United Kingdom
Greenwheels in Netherlands
The US-based Zipcar started a global expansion, either by launching new bases or acquiring local companies, and became the first global and largest carsharing company.
Car manufacturers identified it as a market with potential growth and started to launch their own carsharing services:
Car2Go by Daimler DriveNow by BMW Multicity by Citroën Godrive by Ford Quicar by Volkswagen
Rental companies followed their steps and entered the market, either acquiring companies or creating their own services: Enterprise CarSharing, Hert 24/7,...
OVERVIEW OF THE VEHICLE SHARING MARKET
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MOTORBIKE SHARING SERVICES
OVERVIEW OF THE VEHICLE SHARING MARKET
Berlin; 150 electric scooters with battery swap technology. The scooters are temporarily moved to Italy during the winter.
Barcelona; electric scooter sharing that just finished its pilot phase and is about to be launched with 150 motorbikes. Planning to expand the service to Milan and Paris.
San Francisco; 400 electric scooters ridden by thousands of users which are at over 75 locations.
Milan; motorbike sharing with 150 three-wheel Piaggio MP3 scooters priced by the minute.
Paris; electric motorbike sharing starting in June 2016 with 150 motorbikes, aiming to deploy 1,000 of them by the end of 2016.
Barcelona; electric scooter sharing that started officially in March 2016 and has now 250 vehicles covering an area of 40 square kilometres.
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DRIVERS AND BARRIERS
OVERVIEW OF THE VEHICLE SHARING MARKET
DRIVERS
VEHICLE SHARING • Convenience and flexibility • Cost competitiveness • Alignment and complementarity with public transport
MOTORBIKE SHARING + Easy to park + Very inexpensive short-term rentals paid by the minute
BARRIERS
VEHICLE SHARING • Economic viability: − Economic barriers to use the service − Low rotation of the vehicles − Insufficient critical mass or wrongly sized fleet − Vandalism
• Adding too much complexity when designing the service • Need for a cultural change
MOTORBIKE SHARING + Feeling of insecurity + Vulnerability in front of accidents + Shared helmet
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Main findings: • National governments usually don’t have specific regulation for vehicle sharing services
and, if they include any mention to them, it is to delegate that competence to local authorities.
• The measures coming from national governments that concern vehicle sharing services only affect those using electric vehicles, and relate to the nature of the vehicle, not to the nature of the service.
• Most of the public actions specifically affecting in some way vehicle sharing are taking place at a local scale.
• Most usual local actions to support vehicle sharing services consist of helping them with communication campaigns, providing permissions to operate, and making available on-street parking spots for shared vehicles.
REGULATION
OVERVIEW OF THE VEHICLE SHARING MARKET
