the citizens and the future of mobility in barcelona · “ g-motit ” is a european project which...
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The citizens and the
future of mobility in
Barcelona
Project overview
July 2016
2 The citizens and the future of mobility in Barcelona
PROJECT OBJECTIVES
The aim of the study is to analyse the attitudes and behaviour of Barcelona
citizens related to dialiy mobility, and how they will evolve in the future.
More specifically, the study will
perform a segmentation of citizens
according to their attitudes towards
mobility and other sociological
aspects, and assess the potential for
behavioural shift in each segment.
3 The citizens and the future of mobility in Barcelona
RESEARCH QUESTIONS
To which extend the new mobility concepts such as vehicle sharing, ridesharing, mobility as a service... will modify user behaviour, beyond the traditional use of private vehicles and public transport?
Which impact on mobility demand can we expect from teleworking and e-commerce?
4 The citizens and the future of mobility in Barcelona
METHODOLOGY
Interviews with experts Reference trip User Research
Interviews with 15 experts in mobility, urbanism and
sociology to understand their vision of the future of urban
mobility.
Visit to a reference city for its implementation of
innovative mobility services and models, with meetings with different stakeholders: administration, operators, research institutions, etc..
Qualitative research: in-depth interviews
Quantitative research: 3000 interviews
Target:
Barcelona Metropolitan Area citizens
5 The citizens and the future of mobility in Barcelona
PARTICIPANTS
Funding entities (11):
6 The citizens and the future of mobility in Barcelona
WHO WE ARE
is to promote and foster innovation in businesses and institutions,
understanding people’s future needs and the trends shaping the market,
to help detect and disseminate new areas of opportunity through new products, new services, new business models and new communication strategies
Creafutur is a private nonprofit foundation created in 2006 by the Government of Catalonia and ESADE Business School.
OUR FOCUS
7 The citizens and the future of mobility in Barcelona
Creafutur counts on a selected international
community of contributors – services suppliers, opinion leaders and
experts – in the fields of Innovation, Market
Research, Consumer Trend Analysis and Scenario
Planning.
OUR ORGANIZATION
Organization board
Chairman Fernando Rodés, HAVAS Vice Chairman Vice Chairman Albert Castellanos, Director General for Economic Promotion and Regulation Ministry of Economy and Finance, Government of Catalonia Advisors Natalia Mas, General Director for Economic Analysis, Government of Catalonia Núria Betriu, CEO Catalan Agency for Business Competitiveness (ACCIÓ) Carlo Gallucci, Vice-rector for International Relations and Students, Ramon Llull University Mònica Casabayó, Marketing Associate Professor ESADE Secretary Ramon Aspa, Corporate Deputy Director General ESADE Managing Director Charlotte Bouchet
8 The citizens and the future of mobility in Barcelona
OUR AREAS OF EXPERTISE
Smart City, mobility and transportation
Education
Sustainability and
Circular economy
Social innovation
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“STRATEGIC PROGRAM FOR SUSTAINABLE MOBILITY”
Definition of the strategic plan that will set public policies for the
next 5 years in Mobility and Transport.
“ NEW MOBILITY SOLUTIONS FOR BARCELONA ” Identification of
challenges for the city of Barcelona and its metropolitan area.
“ G-MOTIT ” is a European project which aims to enhance vehicle
positioning performance with the application of European satellite
navigation technology. It will be used into shared electric vehicles for a
sustainable urban mobility.
Creafutur is in charge of analyzing the vehicle sharing market,
understanding users’ needs, and define the exploitation plan for the
service expansion across Europe.
“ SMART MOBILITY / SMART USER ” For the catalan railway
cluster: innovative solutions for rail transport from user needs and
main industry trends.
CREAFUTUR´S PRESENTATION
