ga london - designing for multiple devices, 28may2012
DESCRIPTION
Slides from my class on May 28 2012 at General Assembly London on designing for multiple devices. ABSTRACT The rise in mobiles and tablets have changed the way we consume and interact with content, but also the way we design and what we base our design approach on. This class will teach you about the shift in user expectations, behaviour- and consumption patterns and what that means for designing products that will be used on multiple devices. Coming out of it you'll be equipped with guiding principles and tools to tackle the multiple device jungle.TRANSCRIPT
Anna Dahlströmco-founder byflock
www.annadahlstrom.com annadahlstrom
DESIGNING FOR MULTIPLE DEVICESLondon May 28th 2012
I’m AnnaIA & UX DESIGNER | SWEDISH BUT LONDON BASED | LOVES QUOTES & CHALLENGES | WORKS ON A STARTUP + FREELANCINGThis is me at my favourite place, Knäbäckshusen in Skåne, Sweden
Photo curtesy of my sister
- Wilson Minor
“ We’re not just making pretty interfaces. We’re actually in the process of making an environment where we’ll spend most of our time, for the rest of our lives. We’re the designers. We’re the builders. What do we want that environment to feel like? What do we want to feel like.
http://www.flickr.com/photos/funch/4679422945/
I’VE BEEN WORKING IN UX SINCE 2001
”
www.flickr.com/photos/tim_norris/2789759648
OBJECTIVE TODAY1. UNDERSTANDING USAGE PATTERNS ACROSS DEVICES
2. WHEN TO DO A BESPOKE MOBILE SITE vs. ADAPTIVE SITE vs. AN APP
3. UNDERSTANDING DESIGN & UX PRINCIPLES FOR DIFFERENT PLATFORMS
www.flickr.com/photos/horrigans/5649006182
AGENDA 1. DEVICE USAGE & PATTERNS
2. IMPLICATIONS FOR UX & DESIGN THINKING
3. BESPOKE MOBILE SITE vs. ADAPTIVE vs. AN APP
4. DOING A RESPONSIVE SITE
5. DOING AN APP
6. PRACTICE
7. SUMMARY
8. Q & A
1. DEVICE USAGE & PATTERNS
www.flickr.com/photos/publicenergy/1846375599
http://desktopwallpaper-s.com/19-Computers/-/Future/
DEVICE: a thing defined for a specific purpose or task & which can connect to the internet
http://desktopwallpaper-s.com/19-Computers/-/Future/
THE FOUCS OF TODAYSMARTPHONES | DESKTOP ( TABLETS) - iOS & ANDROID
www.flickr.com/photos/nasamarshall/6289116940
By the end of 2012, the number of mobile-connected devices will exceed the number of people on earth, and by 2016 there will be 1.4 mobile devices per capita.** Source: www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
www.flickr.com/photos/yahnyahn/2996454839
” The best computer is the one you have with you when you want something done. “- JACOB NIELSEN
MOBILE DEVICES ARE USED ANYWHERE & EVERYWHERE
www.flickr.com/photos/jorgeq82/4732700819
The average person looks at their phone 150 times a day.** Source: www.textually.org/textually/archives/2012/02/030229.htm
www.flickr.com/photos/exlibris/2552107635
40% of people use their phone in the bathroom** Source: http://www.lukew.com/ff/entry.asp?1500
USAGE PATTERNS ACROSS DEVICES
Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read
“...as devices become more mobile, it’s not only changing where we read, but when. ”- POCKET (formerly Read it Later)
www.flickr.com/photos/yahnyahn/2996453841/in/photostream
A MISCONCEPTION THAT MOBILE USERS ARE RUSHED & ON THE GOA LARGE PROPORTION OF USAGE HAPPENS WHEN WE HAVE TIME TO KILL
www.flickr.com/photos/edduddiee/4307943164
THE SAME TASKS ARE CARRIED OUT ON SMARTPHONES AS ON DESKTOPSAS DEVICES & EXPERIENCE BECOME MORE OPTIMISED USAGE & TASK EXECUTION IS INCREASING
www.flickr.com/photos/stuckincustoms/440157748
Three purchases are made through eBay’s mobile applications every second.*Source: www.juniperresearch.com/reports/mobile_payments_for_digital_&_physical_goods
www.flickr.com/photos/publicenergy/1846375599
2. IMPLICATIONS FOR UX & DESIGN THINKING
www.flickr.com/photos/frantaylor/4296536332
LIMITED DEVICE CAPABILITIES USED TO MEAN LIMITED TASKSE.G. FOCUS ON SEARCH | OPENING HOURS | REVIEWS | MENU
http://desktopwallpaper-s.com/19-Computers/-/Future/
RESULTED IN MOBILE SPECIFIC WEBSITESLESS CONTENT & LINKS BACK TO THE FULL DESKTOP VERSION
DESKTOP FULL WEBSITE
BESPOKE CUT
DOWN WEBSITE
BESPOKE CUT
DOWN WEBSITE
www.flickr.com/photos/dm-set/3721351367
PEOPLE ARE CLICKING THE ‘FULL DESKTOP VERSION’ LINKTHERE IS A REASON FOR THAT
www.flickr.com/photos/thriol/221785705/sizes/z/in/photostream
AN EQUAL & CONTINUOS EXPERIENCE ACROSS DEVICESTHIS EXPECTATION WILL ONLY GROW STRONGER
www.flickr.com/photos/jmtimages/2883279193
CORE CONTENT SHOULD REMAIN THE SAME BUT THE EXPERIENCE SHOULD BE OPTIMISEDBOTH IN DISPLAY OF CONTENT & REGARDING USING DEVICE CAPABILITIES
www.flickr.com/photos/publicenergy/1846375599
3. BESPOKE MOBILE SITE vs. ADAPTIVE SITE vs. AN APP
www.flickr.com/photos/st3f4n/3476036180
PRIMARY REASONS FOR BESPOKE MOBILE SITE• REQUIRED FOR THE AUDIENCE
• TECHNICAL LIMITATIONS TO CMS
www.flickr.com/photos/lastquest/1472794031
WHY WE SHOULD TRY TO AVOID IT
” Today's popular devices are not tomorrow's so building
something which works on any device is better than building
something which works on today's devices “
- COMBINED WISE WORDS FROM @ONEXTRAPIXEL & @TRENTWALTON
www.flickr.com/photos/ericconstantineau/5618576278
THE ALTERNATIVE IS MESSY & COSTLY
MAINTAINING DIFFERENT VERSIONS
USERS HAVING PROBLEMS FINDING WHAT THEY ARE AFTER
(E.G. IN SEARCH)
www.flickr.com/photos/andwhynot/2946734025
MOSTLY DIRECT TRAFFIC POSSIBLE ARGUMENT FOR APP
MOSTLY VIA SHARED LINKS MOBILE WEB PRESENCE NEEDED. AN APP ALONE WON’T CUT IT
A BIT OF BOTH THEN CONSIDER....
APP vs. MOBILE PRESENCE -CONSULT ANALYTICS FOR GUIDANCE
www.flickr.com/photos/cristiano_betta/2909483129
” Money spent developing a pretty but limited iPhone app only benefits...the few, but money spent on the website UI would have benefitted everyone “- Gary Marshall on ‘The app trap’ in .net Magaizine
www.flickr.com/photos/elwillo/5247084642
” Small, downloadable chunks of software, they give people access to information in a neatly packaged format “- Apps on tap, The Economist Oct 8th 2011
APPS ARE FOCUSED & PERSONAL
www.flickr.com/photos/31878512@N06/4704140020
WHETHER TO DO AN APP OR NOT COMES DOWN TO• THE OBJECTIVE (USER & BUSINESS)
• IF THERE ARE SPECIFIC DEVICE CAPABILITIES YOU WANT TO UTILISE
• IF OFFLINE READING/USAGE IS REQUIRED
• & OF COURSE BUDGET
DIFFERENT TYPES OF APPSTHE MAIN TWO TYPES
NATIVE APPS (e.g. Instagram)
• MOST OPTIMISED USER EXPERIENCE• ACCESS TO DEVICE CAPABILITIES & APIs• BUT REQUIRES PLATFORM SPECIFIC CODE BASE
HYBRID (e.g. Facebook)
• USE OF HTML5 & JAVASRIPT• WRAPPER TO PROVIDE NATIVE CAPABILITIES• FEWER “VERSIONS” TO MAINTAIN• BUT CAN BE TIME CONSUMING TO CREATE APP LIKE INTERACTIONS• CAN'T JUST BE WRAPPED. MUST HAVE APP LIKE FUNCTIONALITIES
www.flickr.com/photos/publicenergy/1846375599
4. DOING RESPONSIVE DESIGN
www.flickr.com/photos/adactio/5818096043
“ Design & development should respond to the user’s behaviour & environment based on screen size, platform & orientation. [It’s]...a mix of flexible grids & layouts, images & an intelligent use of media queries. ”- SMASHING MAGAZINE
www.flickr.com/photos/kasaa/3015846221/in/photostream
MOBILE VS. DESKTOP FIRST•START LARGE OR SMALL
WHAT EVER WORKS BEST FOR YOU
•ABOUT CONTENT, PRIORITISING & CONSIDERING HOW IT WILL WORK ACROSS DEVICES
http://foundation.zurb.com/docs/layout.php
DEFINE YOUR GRID & BREAK POINTS• USE AS THE BASIS OF
YOUR PAGE LAYOUTS
• CHECKPOINT FOR MODULE SIZES & VARIANTS
• FIXED OR FLUID COLUMNS
• DEFINES HOW CONTENT WILL BEHAVE ACROSS DEVICES
DEFINE YOUR CONTENT STACKING STRATEGYACROSS DEVICES & ORIENTATION
3 Nav
7Related products
2 Header
4Bath
section intro
6Types of baths
9 Tools
10Footer
8 Store locator
1 Logo
5Ad
3 Nav
7Related products
2Header
4Bath section intro
6Types of baths
9 Tools
10Footer
8 Store locator
1Logo
5Ad
Desktop & Tablet
Mobile
“ Content needs to be choreographed to ensure the intended message is preserved on any device and at any width ”- TRENT WALTON
THE WEB IS FULL OF EXAMPLESLOOK FOR INSPIRATION & BEST PRACTISE
e.g. as shown on the righthttp://mediaqueri.es/popular/
BUT DON’T BE AFRAID TO CHALLENGE OR COME UP WITH SOMETHING... BETTER.
http://mediaqueri.es/popular/
www.flickr.com/photos/tim_norris/2789759648
CONSIDER YOUR NAVIGATIONDIFFERENT WAYS OF OPTIMISING WITH DIFFERENT PROS & CONS
EXCELLENT READ
‘RESPONSIVE NAVIGATION PATTERNS’by Brad Frost.*Source: http://bradfrostweb.com/blog/web/responsive-nav-patterns
www.flickr.com/photos/dopey/123646856
& TEST
www.flickr.com/photos/publicenergy/1846375599
5. DOING AN APP
www.flickr.com/photos/gadl/3570118243
EVERY PLATFORM IS ITS OWN LITTLE WORLDEACH PLATFORM HAVE THEIR OWN UI GUIDELINES THAT USERS ARE USED TO
KEY DIFFERENCES BETWEEN DESIGNING FOR ANDROID & iOS
iOSCONSISTENCY
CONSISTENCY BETWEEN VERSIONS & HANDSETS
QUICK ADOPTION OF NEW VERSIONS
BACK BUTTON
SETTINGS BUTTON OR 'MORE' TO ACCESS APP WIDE SETTINGS & INFORMATION
ANDROIDFRAGMENTATION
DIFFERENT FOR DIFFERENT VERSIONS & HANDSETS
SLOWER IMPLEMENTATION & UPTAKE OF NEWER VERSIONS
HANDLED WITH EITHER SYSTEM BACK BUTTON (EARLIER VERSIONS) OR BACK & UP BUTTONS (LATEST VERSION)
OPTIONS MENU USED TO HOUSE APP WIDE SETTINGS & INFORMATION
Design
UI elements & principles
Version adoption
Back navigation
Settings etc.
NOT AS EASY AS JUST ANDROID OR iOSFRAGMENTATION ACROSS DIFFERENT VERSIONS & BACKWARDS COMPATIBILITY SHOULD BE CONSIDERED
Source: http://developer.android.com/resources/dashboard/platform-versions.html
Source: http://forums.macrumors.com/showthread.php?t=1347559&forceMobile=1
RELATIVE NUMBER OF ACTIVE ANDROID DEVICES RUNNING A SPECIFIC VERSION
EXAMPLE OF ADOPTION OF NEW iOS VERSION
iPHONE RESOURCESHELP & INSPIRATION WELL DOCUMENTED
ANDROID RESOURCESHELP & INSPIRATION A LITTLE LESS WELL DOCUMENTED FOR EARLIER VERSIONS
Source: http://developer.android.com/design/patterns/new-4-0.html
BASIC iOS NAVIGATIONCONSISTENT ACROSS VERSIONS
NAVIGATION BAREnables navigation through the app hierarchy. Holds the back button, controls for managing screen content & the title of the screen.
BACK BUTTONShould always take the user one step back from where they came from & be descriptive.
TAB BARCan often be customised. Holds the main sections of the app.
‘MORE’ TAB BAR ITEMUsed to hold & provide access to all other sections of the app that don’t fit in the tab bar.
Content area
MoreItemItemHome Item
iPhone 12:15 PM
APP NAMEMore Customise
IMG
IMG
IMG
IMG
IMG
IMG
IMG
IMG
IMG
Item
Item
Item
Item
Item
Item
Item
Item
MoreItemItemHome Item
Source: http://developer.android.com/design/patterns/new-4-0.html
ANDROID NAVIGATIONDIFFERENT BETWEEN VERSIONS. IN ICE CREAM SANDWICH:
NAVIGATION BARFor devices that don't have the hardware keys. Holds 'Back', 'Home' and 'Recents'
ACTION BARHolds the most important action buttons for your app (3 + overflow menu)
UP VS. BACK BUTTONThe Up button is used to navigate up one level based on the hierarchical structure of the site.
Back is used to navigate back one step from where you came from & as such works in reverse chronological order.
www.flickr.com/photos/jojoneil/6359536591
HOW TO TAME THE BEAST?YOU LEARN BY DOING
www.flickr.com/photos/jojoneil/6359536591
6. PRACTICE
www.flickr.com/photos/jojoneil/6359536591
BESPOKE MOBILE SITE vs ADAPTIVE vs AN APPCONSIDER THE FOLLOWING SITUATION OR USE A PROJECT OF YOUR OWN:
In preparation for the London 2012 Olympics, Transport for London are considering creating a bespoke section of their site focused on travelling to and from venues.
What do you recommend in terms of their presence, particularly mobile & why?
10 MINUTES
EXERCISE ONE
www.flickr.com/photos/andwhynot/2946734025
MOSTLY DIRECT TRAFFIC POSSIBLE ARGUMENT FOR APP
MOSTLY VIA SHARED LINKS MOBILE WEB PRESENCE NEEDED. AN APP ALONE WON’T CUT IT
A BIT OF BOTH THEN CONSIDER....
APP vs. MOBILE PRESENCE -CONSULT ANALYTICS FOR GUIDANCE
www.flickr.com/photos/31878512@N06/4704140020
WHETHER TO DO AN APP OR NOT COMES DOWN TO• THE OBJECTIVE (USER & BUSINESS)
• IF THERE ARE SPECIFIC DEVICE CAPABILITIES YOU WANT TO UTILISE
• IF OFFLINE READING/USAGE IS REQUIRED
• & OF COURSE BUDGET
www.flickr.com/photos/jojoneil/6359536591
BUILDING A RESPONSIVE SITETRANSPORT FOR LONDON WANTS TO INCLUDE THE FOLLOWING ON THEIR SITE:
• Latest travel updates• Basic travel search• Station updates• Tips on quickest routes
PART 1
Pick either mobile or desktop & do a rough sketch of what the home page should contain & how the content should be prioritised. Where you see appropriate include a reference to where imagery should be used.
PART 2
Using content stacking methodology define how the content should be prioritised on desktop and mobile (portrait).
15 MINUTES
EXERCISE TWO
• London 2012 focused travel maps• Need to know venue information• Link to partner sites (London 2012, BBC)
DEFINE YOUR CONTENT STACKING STRATEGYACROSS DEVICES & ORIENTATION
3 Nav
7Related products
2 Header
4Bath
section intro
6Types of baths
9 Tools
10Footer
8 Store locator
1 Logo
5Ad
3 Nav
7Related products
2Header
4Bath section intro
6Types of baths
9 Tools
10Footer
8 Store locator
1Logo
5Ad
Desktop & Tablet
Mobile
“ Content needs to be choreographed to ensure the intended message is preserved on any device and at any width ”- TRENT WALTON
www.flickr.com/photos/jojoneil/6359536591
BUILDING AN APPBASED ON THE CONTENT FOR THE SITE & WHAT YOU KNOW ABOUT TRAVELLING AROUND LONDON, CONSIDER WHAT WOULD BE SUITABLE FOR AN APP.
• Latest travel updates• Basic travel search• Station updates• Tips on quickest routes
PART 1
Define the main sections your app would have.
PART 2
Looking at the navigation how would you structure this if you were to do an iOS app & an Android app? Focus on the Tab bar items respectively Action bar items & what would go in the ‘More’ respectively ‘Overflow menu’.
15 MINUTES
EXERCISE THREE
• London 2012 focused travel maps• Need to know venue information• Link to partner sites (London 2012, BBC)
Source: http://developer.android.com/design/patterns/new-4-0.html
BASIC iOS NAVIGATIONCONSISTENT ACROSS VERSIONS
NAVIGATION BAREnables navigation through the app hierarchy. Holds the back button, controls for managing screen content & the title of the screen.
BACK BUTTONShould always take the user one step back from where they came from & be descriptive.
TAB BARCan often be customised. Holds the main sections of the app.
‘MORE’ TAB BAR ITEMUsed to hold & provide access to all other sections of the app that don’t fit in the tab bar.
Content area
MoreItemItemHome Item
iPhone 12:15 PM
APP NAMEMore Customise
IMG
IMG
IMG
IMG
IMG
IMG
IMG
IMG
IMG
Item
Item
Item
Item
Item
Item
Item
Item
MoreItemItemHome Item
Source: http://developer.android.com/design/patterns/new-4-0.html
ANDROID NAVIGATIONDIFFERENT BETWEEN VERSIONS. IN ICE CREAM SANDWICH:
NAVIGATION BARFor devices that don't have the hardware keys. Holds 'Back', 'Home' and 'Recents'
ACTION BARHolds the most important action buttons for your app (3 + overflow menu)
UP VS. BACK BUTTONThe Up button is used to navigate up one level based on the hierarchical structure of the site.
Back is used to navigate back one step from where you came from & as such works in reverse chronological order.
www.flickr.com/photos/publicenergy/1846375599
7. SUMMARY
www.flickr.com/photos/thecaucas/2597813380
DEVICE USAGE & PATTERNSFUTURE DEVICESThe number of different devices will only grow & we don’t know what’s coming.
USED EVERYWHERE & ANYWHERE And we’re not only using them on the go but increasingly when we have some downtime including the sofa.
OUR USE OF MOBILE DEVICESOur use of mobile devices is increasingly replicating that of desktop.
www.flickr.com/photos/thecaucas/2597813380
IMPLICATIONS FOR UX & DESIGN THINKINGAN EQUAL & CONTINUOUS EXPERIENCE ACROSS DEVICESAs they & the services we use become more sophisticated & optimised we expect more from them.
KEEP THE CORE BUT OPTIMISEConsider the limitations but also the opportunities with mobile devices.
www.flickr.com/photos/thecaucas/2597813380
WHEN DO WHATBESPOKE MOBILE WEBSITETry to avoid it but do it if necessary
RESPONSIVE & ADAPTIVE DESIGNThe most device & future adaptive approach right now. Use if possible. But challenge content delivery.
APPUse if you require offline reading/functionality & access to device capabilities. Base which type on objectives & stats.
www.flickr.com/photos/thecaucas/2597813380
FOR RESPONSIVEDEFINE YOUR GRID & BREAKPOINTSThis is the backbone of responsive design & content choreography.
DON’T FORGET THE NAVIGATIONConsider the pros & cons of different methods.
TEST & COLLABORATEThis is new grounds & we’re all learning so work together & test as you go.
www.flickr.com/photos/thecaucas/2597813380
FOR APPSREMEMBER PLATFORM SPECIFIC GUIDELINESAdhering to them will make your app easier to use.
CONSIDER BACKWARDS COMPATIBILITYNot everyone will be on the latest version. Ensure you cater for the majority.
CONSULT THE INTERNETThere are a number of great resources for knowledge & inspiration. Use them.
www.flickr.com/photos/publicenergy/1846375599
BEFORE I GO REMEMBER THAT...•DESIGNING FOR DIFFERENT DEVICES IS NOT
JUST ABOUT THE SMALLER SCREENS
• IT’S ALSO ABOUT THE LARGER ONES
•& IT’S ABOUT THINKING AHEAD
•& ABOUT BEING CLEVER IN WHAT WE DO
www.flickr.com/photos/st3f4n/4387291247
PLATFORM GUIDELINEShttp://developer.apple.com/library/ios/#DOCUMENTATION/UserExperience/Conceptual/MobileHIG/UIElementGuidelines/UIElementGuidelines.html
http://mrgan.tumblr.com/post/10492926111/labeling-the-back-button
http://developer.android.com/design/index.html
www.flickr.com/photos/st3f4n/4387291247
PATTERN LIBRARIEShttp://pttrns.com/
http://mobile-patterns.com/
http://www.patternsofdesign.co.uk/
http://www.mobiledesignpatterngallery.com/mobile-patterns.php
http://www.androidpatterns.com/
http://androidpttrns.com/
www.flickr.com/photos/st3f4n/4387291247
RESPONSIVE DESIGNhttp://mediaqueri.es/popular/
http://www.alistapart.com/articles/responsive-web-design/
http://designmodo.com/responsive-design-examples/
http://jamus.co.uk/demos/rwd-demonstrations/
http://bradfrostweb.com/blog/web/responsive-nav-patterns/
http://www.gridsetapp.com/
http://grid.mindplay.dk
http://goldengridsystem.com/
http://foundation.zurb.com/docs/layout.php
Thank you!QUESTIONS?
annadahlstromannadahlstrom
www.annadahlstrom.com