gajanand1

GAJANAND FOODS PVT. LTD.

1 GLOBAL SCENARIO

It is proved by science that smell & taste of spices influence our hunger & it also help in digestion.

There is a very most important in the global market of the different spices. India is principle source

for supply of spices in the global market, though there is a number of other countries viz.

Indonesia, Brazil, Malaysia, Pakistan, Australia, Spain, Egypt and Tanzania and who produce and

supply spices to international market.

1Different countries like--- Arabian countries including Iran, Iraq, Kuwait,

2European countries Iike --- England, France, Holland, Demark were used to buy spices garam

masala ‘s like chilli, coriander, black pepper, cumin, turmeric, garlic, mustard etc.

N.P.COLLAGE OF COMPUTER STUDIES & MANAGEMENT,KADI


2 INDIAN SCENARIO

India is traditionally known as the spices bowl of the world. According to the bureau of Indian

standard about 63 spices are being grown in our county, black paper, cardamom, turmeric and

grouped under major spices and the rest are considered as minor spices based on their important in

foreign trade.

India has always been known as land of spices. Incidentally, vascoda Gama’ s voyage to India

(culicuit) in 1479 A.D. was really neither for any adventure or any legend by for a career in royal

court of Portugal to ensure supply of spices to his country. India is the largest producer and

consumer of spies in the word. Spicescontribution 7.36 to 8.80 percent of the total foreign

exchange earning through exports. India has a global monopoly in spices oil and olco-resis.

India has near monopoly in cardamom, largest producer of turmeric leads in area and production of

ginger till 1990. India is the largest producer and exporter of cardamom ‘‘The queen of spices’’

reins the spices tade.

There has been a continuous demand for readymade Indian spices in available in various masala.



1.1 INTRODUCTION ABOUT INDUSTRY

Our mother and grandfather were generally making think paste from different spices in stone

mortar with water and the paste was used in preparation of vegetable and other food item to give

special flavors but now the life has become very fast , families have become fragmented and

housewives have no time even for cooking due to socio economic resins they are becoming lab our

conscious and time saver and adoptable for ready to use articles and ingredients spices which are

supposed to be added in every preparation in morning hours for good taste and flavor the ground

spices have a very important role in saving time and labour during cooking hours.

The commercial enterprise could realize the problem of housewives in using the spices and started

producing ground spices; they made available different common group spices in appropriate peck

at reasonable rates affordable to the common house ladies for ready to use them in preparation of

various kitchen and food items.

Today item has been charged so all person readymade material for the entire place. There for

demand of the readymade is increasing now. So fulfill of that demand of readymade masala today

there are Lots company in the market like Vis Ramdev Gajanad, Badshah, MDH, Swad, wonder,

etc. there are lage competition between these company. This company’s gives the different type of

Masala, Spices, instant mix, Hing, Garam masala, Papad and some one there also.

There for today many company of the readymade masala and there are providing masala to the

market and society today his demand is also increase of these masala before few period the women

can made masala by his hands but, today the scenario has been change and all are demand

readymade masala. Ramdev, badshah, MDH, are oldest one masala’s companies but today in the

market there so many company of readymade masala. But all of the them that company are festally

growing who providing good qualitative product at a comfortable price and good awareness and



availability in the market. Thus in markets there large competitions between these companies for

increasing his market share.

1.2 INTRODUCTION ABOUT THE COMPANY

GAJANAND FOODS PVT.LTD. Ahmadabad was founded and established by shree Natvarbhai k.

Patel in the year 1982. At Gajanand foods, we explored many avenues of business and finally

identified these spices as the subject of our business.

We at Gajanand foods, Ahmadabad started a small unit in 1983 and since then we tried to

maintained quality in our entire product. At present our company has grown all most five times

than we started with, that is only due to our quality, proper customers in our city Ahmadabad, our

state Gujarat, our country India and now in universe.

Our aim to reach million of kitchens can be achieved through customers love, trust and

proper feedback for our products.

Each of innumerable spices possesses a unique taste and distinctive flavor.

Ahmadabad went in to an ambitions expansion plan in the year 2005 and developed

PATELJI brands of various spices to suit the multiple tastes of the vegetarians.

PATELJI brands is being developed at a separated unit with standard quality and its

marketing network has already started under the banner of GAJANAND FOODS PVT

LTD.

We believe in the universal truth and always work the motive of quality consciousness.



1.3 COMPANY PROFILE

1.3.1 CORPORATE OFFICE

GAJANAND FOODS PVT LTD.

Gajanand house, Rannapark.

Ahmadabad-380061

Gujarat, India.

Phone :091-79-748 85 21, 22, 23

Fax :091- 79-7488524

Email :export @ gajanandfoods.com

Website :www.gajanandfoods.com

1.3.2 WORKS OFFICE

GAJANAND FOODS PVT LTD..

Gajanand house, Rannapark.

Ahmadabad -380061

Telephone :07488521-22-23

Contact person :Mr. Jayesh Patel



1.4 EXISTING MANAGEMENT BODY:

NO NAME DESIGNATION

1 JAYESH BHAI PATEL CHAIRMAN &

MARKETING

MANAGER

2 SAMIR BHAI PATEL DIRECTOR

3 BHUMIBEN PATEL DIRECTOR

4 SHWETA BEN PATEL DIRECTOR

5 HARSHAD BHAI PATEL FACTORY INCHARGE

6 NAVNEET BHAI PATEL FACTORY INCHARGE

7 MANISH BHAI

AGRAVAL

PACKING INCHARGE

1.5 INTRODUCTION ABOUT ALL PRODUCTS

The Gajanand foods PVT LTD. Product basic three types of product which are as under.

A. Blended spices

B. Basic powder

C. Instant mix



1.5.1 BLENDED SPICES

We produced blended spices using finely grind ingredients in their unique proportion

considering India cooking pattern.

They use latest technology for grinding and mixing the ingredients.

We believe that quality and consistency is everything.

1. Garam masala

2. Tea Masala

3. Achaar Masala

4. Pavbhaji Masala

5. Asafetida :(Hing)

1.Garam Masala

Regularly used spices in Indian kitchen.

Mainly used for all types of vegetables = Masaladal, Samosa, Potato vada, Pattice, and all types of

farsans.

Available in packs

50, 100, 200, 500, 1000 Gms.

Contect

Black paper, Fennel, Cinnamon, Nagkesar, Salf, Store, Flower, Chilly, Triffla, Tejpatta, Cloves,

Badian, Aramon, White paper, Cumin, Cassia, Caraway.



2. Tea Masala

Tea for good fragrance and special taste.

Whole day’s freshness and strong feeling in single cup with gajanand tea Masala.

Available in packs:

50 Gms.

Contect:

Black paper, Ginger, peppermul, Green Cardamon, Cinnamom, Nutmeeg, Jacantry.

3. Achaar Masala

One can make pickles of unripe mango as well as various vegetable

Pickles like lemon, cucumber, carrot, gunda, garlic, kerda etc.

Available in packs:-

200, 500 Gms.

Contents:-

Chilly, mustard, mustard oil, turmeric, fenugreek, salt, asafetida.

4. Pavbhaji Masala

Today’s favorites dish on all over the Gujarat just adds a bit of masala to get great

and spicy taste.


50 Gms.

Contents:-



Coriander, chilly, cumin, tejpatta, black paper, stone flower, clove leaf, common salt, fennel

clove, triffla, black cardamom, anistar, caraway.

5.Asafetida : (Hing)

Superior taste and fragrance.

Mixture of finest ingredients, it’s a great flavor of dishes, pickles and sauces.

Add small value to your food and get best result…


50, 100 and 200 Gms (G-1, G-9, Super Agmark brand)

Contents :-

Wheat flour, Gum Arabic, Asafetida.

1.5.2 BASIC POWDER

With Gajanand basic powder one can enjoy the delightful taste of goodness.

6.CHLIY (MIRCHI)

A member of capsicum family, chilies are available in more than 200 different

varieties from all over the world.

A member of capsicum family, Chilly are available in more than 200 different varieties from all

Over the world. It is having a tasted from mild to strong hot, used in almost in any type of

food….. Indian, Chinese, Japanese, Mexican. Indian is one of the largest producer and exporter of

chilly.

They have also introduced a special category of like Kashmiri chilly powder, which used for more

tasty food and pickles.




50, 100, 200, 500 and 1000 Gms.

Also available in pet jar of 500 Gms.

7.CORIANDER: (DHANIYA)

A member of parsley family, coriander has a slightly sweet-smelling odors and a

pleasant aromatic taste.

It is used in soft drink industries and in the food industries.

The distilling industry (especially for gin) is the largest user of coriander seed.

Available in packs :-

100, 200, 500 Gms.

1.5.3 INSTANT MIXES

Now a day’ s people needs instantly with quality and taste. They have introduced several instant

products, which don’t require any special attention, skill amd enough time for preparation. With

Gajanand instant foods one canenjoy the delightful taste of goodness.

1.DAHIWADA

Any day …. Any time you can have …it require very few times for preparation with our instant

recipe.

AVAILABLE IN PACKS :-

200, 500 Gms.

2. DALWADA

Rain is falling, Dalwada eating, hot dalwala with pieces of onion and fried green chilly flavored

with salt …… real experience of hot biting.

Available in packs :-



200, 5000 Gms

.

3.DHOKDA

Most favorite dish of Gujarati family and now every Indian is fane of such food. Gajanand has

special masala for it.


200, 500 Gms.

4.DHOSA

To make it thin and crispy, it is requires a special skill, south Indian are expert in the

preparation of Dhosa.

It is served with sumbhar, coconut chatni and potato in side the vegetable in side the

thin layer of Dhosa.


200, 500 Gms.



2.1 OBJECTIVE OF THE PROJECT

PRIMARY OBJECTIVE

To study the satisfaction level of retailer.

SECONDARY OBJECTIVE.

To know competitive position of Gajanand masala among the sample area.

To get acquainted with the complaints and problem of retailers.

to known the market position of Gajanand masala.

To find out the strength and weakness of the Gajanand masala.

To study the major players in Ahmedabad market

To study about loose market and specific brand’s spices with comparison of Gajanand

Spices

.

2.2 RESEARCH DESIGN

I asked the question to the retailer’s only ones and I have collected information from 100 retailers

about satisfaction level of Gajanand basic spices.

So it is descriptive cross sectional design.



For the marketing research by the survey of retailers I have used a comprehensive research design

which is conclusive research design. In which I have undertaken the cross sectional design of the

descriptive research design.

2.3 DATA SOURCE

The researcher can gather

Primary data

Secondary data

Primary data = in primary data I have taken the survey of the retailers of Gajanand masala and

their views or responses regarding Gajanand masala are primary data for me.

Secondary data= in secondary data I have used internet ,previous project report and books,

magazines.

2.4 RESEARCH APPROACH

PRIMARY DATA CAN BE COLLECTED BY FIVE WAY

Observation

Focus group

Surveys

Behavior data

Experiments

In my marketing research survey I had collected primary data through survey research. Survey best

suited for descriptive research and it is only concerned with getting practical knowledge. I had

undertaken survey to learn about retailer’s satisfaction and preference of Gajanand.



o In short here survey method is more suitable and reliable to gathering information

from the market relating to Gajanand products.

2.5 RESEARCH INSTRUMENT

Instrument means thing by which primary data are collected. I gather the primary data by taking

instrument of questionnaires with help of personal interview and personal contact. In my

questionnaires I include two type of question like closed ended and open ended.

Closed ended:-

It refers to provide two or more possible alternative to the respondent.

Open ended:-

In this type questions, the respondents give answer in their own words.

2.6 SAMPLING PLAN

After deciding on the research approaches and instrument, the marketing research must design a

sampling plan. This plan calls for three decisions.

2.7 SAMPLING UNIT

Means who is to be surveyed? The marketing research must define the target population that will

be sampled. I can take as a sample to the retailer of marketing report.

2.8 SAMPLING SIZE



How many retailers should be surveyed? Large sample give the more reliable result than few

samples but here it is one limitation time fixed so I can take 75 samples of the different city and

that is enough for the subject of “RETAILER SATISFACTION”

2.9 SAMPLING PROCEDURE

How the respondent should be chosen? To obtain representative sample and that is one can take as

on non probability sampling that are very useful in many circumstances because there are time and

cost involved in probability sampling.

2.10 SAMPLING TECHNIQUES

For survey research I have undertaken the non probability sampling techniques. In this technique I

have taken the convenience sampling technique because of the convenience of time, cost and place

of the research and for convenience of the analysis of the data.

2.11 SAMPLING CONFIGURATION

Sampling configuration mean to take sample from the market as on his own arrangement for taking

sample from the population. I can take sample from the three city is that the vijapur,

himatnagar ,idar. In this city I can take sample for the marketing research.

2.12 CONTACT METHOD

I used generally the personal interview for the survey regarding marketing research of the

respondents.personal interview is the best method to collect data accurately.

PURPOSE

The main purpose for research on Gajanand masala is to define retailer’s satisfaction in Gajanand

masala.



2.13 ASSUMPTION OF THE PROJECT

I have marketing research report so that is not perfect or completely perfect because there are

many assumption for taking different things sample , the taking answer from the respondent or the

retailer, such assumptions of the different things are as under.

I can take few samples for marketing report that is enough for me but that is my

assumption.

I am chosen few samples from the Rannapark, Chandlodia, & Vadaj these are enough for

marketing research report,that is also my assumption.

I am assuming that all respondent give truthful answer even.



Q.1 DO YOU SELL MASALA PRODUCT?

RESPONDENTS SELLING MASALA

ANSWER NO.OF RESPONDETS PERCENTAGE

YES 50 67%

NO 25 33%

TOTAL 75 100%



INTERPRETATION

Form this question we have found that 67% retailers are selling the masala’s product. In short I

visited 75 retailers out of them 50 retailer are selling’s product. That is we will see by the way of

table and graph. I conclude from the graph that 67% retailer are selling and aware about the

masala’s product.

Q.2 WHICH MASALA BRANDS DO YOU SELL?

BRANDED POWDER MASALA SELLING

COMPANY NAME

NO. OF

RESPONDENT (IN%)

GAJANAND 30 60%

RAMDEV 5 10%

WONDER 5 10%

MDH 3 6%

BADSHAH 4 8%

OTHER 3 6%



INTERPRETATION

From the above chart and diagram we can see that retailers are selling Gajanand masala more than

the other companies. Like WONDER, MDH, BADSHAH. They sell Gajanand’60% and only 10%

wonder, other 6%.



Q.3 HOW LONG YOU ARE SELLING GAJANAND MASALA?

HOW LONG RETAILER SELLING PRODUCT OF GAJANAND

TIME RETAILER PERCENTAGE

LESS THAN YEAR 10 33%

MORE THAN YEAR 20 67%



INTERPRETATION

I seen the above graph and find out that 50% retailer selling the product of Gajanand that is good

for the company but I am find out that the company’s product not very well continuous in city

Ahmedabad so in that city company have required to starting his selling of the product thus his

selling will increase automatically.

Q.4 ACCORDING TO YOU THE QUALITY OF GAJANAND MASAA IS?


QUALITY OF GAJANAND

MASALA

QUALITY RETAILER PERCENTAGE

EXCELLENT 7 23%

VERY GOOD 6 20%

GOOD 6 20%

FAIR 6 20%

POOR 5 17%


INTERPRETATION

From the above chart & diagram, the major proportion of retailers is satisfied with the margin of

masala.so it beneficial for the company. About 20% of retailers have voted in good category.

Q.5 ACCORDING TO YOU WHAT IS IMPORTANT FOR SELLING READYMADE

MASALA ?

IMPORTANT THING SELLING REDYMADE

MASALA

IMPORTANT THING RETAILER PERCENTAGE

PRICE 7 23%

AWARNESS 9 30%



SCHEME 5 17%

AVALABBILITY 4 13%

QUANTITY 5 17%

INTERPRETATION

We find out from the graph that the schemes on the particular product as well as quality of

specified products are importance for selling any readymade masala. So that the Gajanand foods

pvt. ltd.has required to increases scheme on that tire product and not required to charges its

quantity because it is good that is we have seen in above question.



Q.6 ACCORDING TO YOU BASEDON PRICE OF BRANDED MASALA WITH ITS

QUALITY AND QUANTITY IS?

PRICE,QUALITY&QUANTITY OF GAJANAND MASALA

PRICE RETAILER PERCENTAGE

EXTREMELY AFFORDABLE 5 17%

QUALITY AFFORDABLE 4 13%

SLIGHTLY AFFORDABLE 6 20%



NEITHER AFFORDABLE 3 10%

SLIGHTLY NON AFFORDABLE 7 23%

QUITE NON AFFORDABLE 3 10%

EXTREMELY NON AFFORDABLE 2 7%

INTERPRETATION

I analyzed the above graph and determine from that,the price,quatity of Gajanand product is

affordable so company have not required to do changes in its price because it is affordable for its

customer. So can say company can emphasize to other features of the product



Q.7 HAVE YOU EVER FOUND THE SHORTAGE OF GAJANAND MASALA?

SHORTAGE OF GAJANAND PRODECT

SHORTAGE RETAILER PERCENTAGE

YES 10 33%

NO 20 67%



INTERPRETATION

Above graph shows that the retailers of Gajanand product are never face the shortage of its product

so that is the strength of the company and also plus point of the company.

Q.8WHICH PRODUCT OF THE GAJANAND MASALA IS LARGELY SELLING?

LARGELY SELLING PRODUCT OF GAJANAND

PRODUCT RETAILER PERCENTAGE

SPICES 6 20%

INTANT MIX 7 23%



MASALA 9 30%

HING 8 27%

INTERPRETATION

We conclude from the graph that product is the hing and masala selling largely. So company has

required increasing selling of other product also by increasing its promotion in that product and

this largely selling so try for that increase it’s selling of the product.

Q.9 HOW OFTEN DOES COMPANY’S SALES PERSON VISIT YOUR SHOP?

FREQUENT

(IN %)

TWICE IN A WEEK 12

ONCE IN A WEEK 10

8



FORT NIGHT

INTERPRETATION

The above chart and diagram indicates the visiting criteria of sales person in the retailer’s shop.

The product’s marketability depends on the sales efforts of sales person. As the masala is

perishable product, 40% of the total retailers visit the shop Twice in a week. This indicates the

company has strong distribution channel in the market. 33% retailer visits the shops once in a

week.27% retailer visits shop at Fortnight.

Q.10 RANK THE FOLLOWING ACCORDING TO GIVEN FEATURE.

RANK OF GAJANAND BY DIFFERENT RETAILER

FEATURE/RANK 1 2 3 4 5 TOTAL

MARGIN 5 7 9 4 5 30



CREDIT PERIOD 7 9 3 5 6 30

SERVICES 8 6 7 4 5 30

SCHEME FOR CUSTOMER 6 5 4 7 8 30

SCHEME FOR RETAILER 9 5 8 3 5 30

1. MARGIN



INTERPRETATION

The abovegraph reveal that the scheme for retailer of the Gajanand17% retailers gives the first

rank for scheme for customer of company 23% retailers gives second rank 30% retailers gives

third rank and respectively 13% and 17% retailers gives fourth and fifth rank to the scheme for

customer of the company the fifthrank show highest graph in scheme of Gajanand and first rank

graph is very low, so I suggested to the company it has need to be increase its scheme.

2. CREDIT PERIOD



INTERPRETATION

The abovegraph reveal that the scheme for retailer of the Gajanand 23% retailers gives the first







3. SERVICES

INTERPRETATION



third rank and respectively 13% and173% retailers gives fourth and fifth rank to the scheme for





4. SCHEME FOR CUSTOMER

INTERPRETATION








5. SCHEME FOR RETAILER

INTERPRETATION






Q.11 WHICH SCHEME OF MASALA MANUFACTURE WOULD YOU LIKE MOST?



SCHEME FOR MASALA MANUFACTURER

SCHEME RETAILER PERCENTAGE

BUY ONE GET ONE FREE 12 40%

RETAILER SCHEME 8 27%

TARGET TO RETAILER 10 33%

INTERPRETATION

I conclude from the graph that the customer scheme are very well continue in the market because

customer always those product in which they can get any benefit from that so company have

required to gives customer oriented scheme. And also company have required to gives retailer

scheme and gift on purchase

scheme is also important for increase its selling of product. Company increase its market share

when they can gives the different scheme in the market on its product.



Q.12 ARE YOU SATISFIED WITH ADVERTISEMENT DONE WOULD YOU LIKE

MOST?

SATISFACTION OF ADVERTISEMENT

RETAILER ANSWER PERCENTAGE

17 YES 57%

13 NO 43%

INTERPRETATION

I conclude from the above graph that the advertisements of Gajanand around 57 percent retailers

are satisfied and remaining 43 percent are dissatisfied. According to the my research company

doing advertisement but that the company required to increase its different ways of advertisement

source.



Q.13 WHAT IS THE PAYMENTSYSTEM GAJANAND MASALA?

To know about the payment system paid by the retailers in the company.

Finding of this question.

PAYMENT

SYSTEM CASH CHEQUE CREDIT

ADVANCE

DRAFT

NO OF RESP. 11 8 6 5

(IN%) 37 27 20 16

INTERPRETATION

In the above chart and diagram, most of the retailers are paying the payment by cash. In semi

urben area the retailers are given credit facility. No one can pay the payment by advance draft.



4. FINDING

I Analyzed whole questionnaire and make few findings which are as under.

At the time of my research I am finding that 75% RETAILERS ARE SELLING THE

PRODUCT OF GAJANAND COMPANY.

Retailer are satisfied by the margin of Gajanand product selling because customer gives good

response for his purchasing. Gajanand foods pvt. ltd. Gives good services to its retailer as per

the order.

Taste attribute wise Gajanand masala performance is superior among all brands

The price of the product is affordable as per the quality and quantity provided by the firm.

Over all the payment system of retailers in the company is done by cash.

As the masala is perishable product the most of the salesman are visiting the retailers twice in a

week and average sales man are visiting once in a week.

The brand image of the Gajanand is very high as compared to competitor brand like wonder &

MDH but not high than ramdev and for the brand image building company using media like

regional television channels and newspapers.

I found that in the market the scheme are buy one get one free & gift article free very well

continue, so company have need to go for that.

Some of respondents selling Gajanand masala from 3-5 years because they satisfied with

quality of product and effective price.



5. RECOMMENDATION

I found few recommendations and suggestion to the company which is mentioned below.

Gajanand foods pvt. ltd. Has required marketing advertisement for increasing its product

awareness to its retailer and this is required to do in the local television channel.

The company should change in the credit policy and margin for attract retailer to sales

more the company’s product according to the seen competition.

Company should try for its advertisement by the way of free gift on news paper purchase

and gives free pre decide product to them.

Company should improve the retailer’s channels.

Company has also required increasing its advertisement by the point of purchase and

poster, T.V. & the company should improve the availability of masala to the retailers.



6. BIBLIOGRAPHY

BOOKS;

PHILLIP KOTLER “marketing management by “, ‘published by ‘TATA mc GRAW HILL’

MAGAZINE:

“BOOKLET OF GAJANAND FOODS”

By ‘GAJANAND INDIA FOODS PVT.LTD’

SEARCH ENGINE:

Google

WEBSITE:

www.Gajanandfoods.com



QUESTIONNAIRE

RETAILER SURVEY FOR GAJANAND PRODUCTS

Dear sir ,

I am coming from n.p.college of computer of studies & management kadi. I am a student of

T.Y.B.B.A. I am here to know your valuable suggestion about Gajanand products. I insure you

that, data provided by you will be used for academic purpose

only.-----------------------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------------------------

-------------------------------------------------------------------------------

To show your

Options.

1 Do you sell masala product?

( ) YES ( ) NO

2. Which masala brands do you sell?

( ) Gajanand ( ) ramdev

( ) wonder ( ) MDH

( ) badshah ( ) others specified

3. How long you are selling Gajanand masala?

( ) less than year

( ) more than year



4. According to you the quality of Gajanand masala is?

( ) excellent ( ) poor

( ) fair ( ) good

( ) very good

5. According to you what is important for selling readymade masala?

( ) price

( ) availability

( ) quantity

( ) awareness

( ) scheme

6. According to you based on price of branded masala with its quality and quantity is?

Affordable (1),(2),(3),(4),(5),(6),(7) non affordable

1. Extremely affordable

2. Quite affordable

3. Slightly affordable

4. Neither affordable

5. Slightly non affordable

6 quite non affordable

7. Extremely non affordable



7. Have you ever found the shortage of Gajanand masala?

( ) yes ( ) no

If yes than when ----------------------------------------------

8. Which product of the Gajanand masala is largely selling?

( ) spices ( ) instant mix

( ) hing ( ) masala’s

Other, please specify--------------------------------

9. How often does company’s sales person visit your shop?

Twice in a week ( )

Once in a week ( )

Fort night ( )

10. Rank the following according to given feature.

brands margin Credit

period

services Scheme

For

customer

Scheme

For

retailer

quality price

Gajanand

Ramdev

Badshah

Wonder



Gajanand

11. Which scheme of masala manufacture would you like most?

12. Are you satisfied with advertisement Does Company?

( ) yes ( ) no

-if no than which advertisement done would you like most?

( ) delivery van ( ) wall painting

( ) radio ( ) newspapers

13. What is the payment system Gajanand masala? What is your opinion of Gajanand

payment system?

( ) cash ( ) credit

( ) cheque ( ) advance draft

14. Which kind of sales promotion effort do you expert in masala?what

( ) advertising ( ) coupon ( ) discount



15. If consumer demand masala which brand will you suggest? Why

___________________________________________________________

___________________________________________________________

Personal details:-

Name of Shop _______________________________________________

Name of Owner _______________________________________________

Age _______________________________________________

City _______________________________________________

Address _______________________________________________

Contact No __________________________________

-
