GAME ART INCASUAL GAMES

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FACTOR OF SUCCESS ANDMILLIONS OF DOWNLOADS

AS CREATIVECONSULTANT,

FUN FACTOR ADVISOR I PARTICIPATED IN

DOZENS OF CASUALGAMES PROJECTS.

ABOUT ME

SUCCESS OF THE GAME IS NOTABOUT THE SIZE OF THEADVERTISING BUDGET.

SUCCESS OF THE GAME IS ABOUTITS #FUNFACTOR & RECEPTION.

*

ONE OF THE MOSTIMPORTANTELEMENT OF

#FUNFACTOR ISGAME ART

GAME ART MUST TO PLEASETHE PEOPLE (28 YEAR OLD

GUY AND 56 YEAR OLDWOMAN)

HOW TO DO IT ?

**

GRASP THE CASUALAUDIENCE TASTE.

EACH ONE HASAESTHETIC NEEDS.

CREATORS JOB IS TOMEET THEM.

THE GAME SHOULDN'T PULLON INTO OWN WORLD. GAME

IS INTENDED TOCOMPLEMENT, DIVERSIFY OF

THEREAL WORLD.

SHOULD TO CORRESPONDWITH IT.

***

WE PLAY AT MEETING WITHFRIENDS, BUT WE DO NOT

PLAY INSTEAD OF GOING FORA BBQ WITH FRIENDS.

****

GOOD GAMEUNIVERSE IS LIKEA MASQUERADE

BALL - FUN ISWHEN WE KNOW

WHAT ISDISGUISE.

DO NOT GETCARRIED AWAY

WITH CREATIVITY.USE VISUAL

ARCHETYPES ANDRECOGNIZABLE

"PROPS."

CREATION =INSPIRATION +

PERSONALTOUCHES.

RESEARCH IS 70%OF GAME ART

WORK.

CREATIVITYWITHOUT DATA IS

A SHOT IN THEDARK

ARTISTS TOOOFTEN CREATE

"OWN" VISIONS,WHILE THE

AUDIENCE WANTSTO SEE "THEIR"

VISIONS MADE BYHANDS OFARTISTS.

INTERACT TOPOSITIVE CHILDHOOD

MEMORIES.UNIVERSAL

ASSOCIATIONS,WHICH ARE COMMON

FOR WHOLEGENERATION OR

THAT AREINTERGENERATIONAL

.

EVEN IF IT'S TOTAL FANTASY ORGEOMETRIC ABSTRACTION - BE ASTRUE TO REAL LIFE AS POSSIBLE.

NATURE ALWAYS KNOWS BEST, THEAUDIENCE WILL PROJECT THE REST.

IF YOU GIVE PEOPLE SOMETHINGTHEY CAN IDENTIFY WITH, IT'S MORE

LIKELY THEY WILL ENGAGE WITHYOUR GAME.

*****

CREATE ITIMPERFECT.

CHARACTERISTICALLY, MINOR DEFECTSARE IMPORTANT INTHE DESIGN OF THECHARACTERS. ARE

MEMORABLE,HELPING TO

ESTABLISH ANEMOTIONAL

RELATIONSHIP.

DEFECTS INAPPEARANCE AND

LIMITATIONS INOPPORTUNITIES

OFTEN TURN OUTTO BE THEGREATEST

ADVANTAGESWHEN EXCITED

SYMPATHY.

GAMEART SHOULD BE SIMPLE BUTNOT BOORISH ! TOO OFTEN, GAME

DEVELOPERS MISUNDERSTANDAESTHETICS OF CASUAL AS

LOW-QUALITY 2D.

NO ONE WILL BE PLAYED IN A GAMEMADE UP OF FREE ITEMS FROM THE

ASSETS STORE.

******

SO, THE BUDGET FOR THE GAMEARTIS THE MOST IMPORTANT OF THEWHOLE PRODUCTION, AND THEMOST IMPORTANT PART OF THE

GAMEART IS THE CONCEPT.

THE MOST EXPENSIVE AREIRRELEVANT CONCEPTS.

*******

I CAN HELP YOU TO MANAGEOF THE CREATIVE PROCESSES

RIGHT WAY.

LET'S TALK ABOUT YOURPROJECT :)

TWITTER : @GABE_ATWORK

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