game of job search.pdf
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The survey was conducted online with 1,201 English-speaking Canadians aged 15 to 34 randomly selected from yconic’s proprietary online research panel. The survey was completed from February 19-29, 2016. Our credibility interval based on a non-probability sample is +/-2.8%, 19 times out of 20. Data was collected and weighted according to census data to ensure gender and regional representation of Canadians. Totals may not add up to 100 due to rounding.
yconic operates Canada’s largest student help platform and youth-focused market research panel and works with partners to help them authentically engage with youth through Market Research and Insights, Digital Marketing
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HOW ARE CANADIAN YOUNG ADULTSWINNING THE GAME OF JOB SEARCH?
In February 2016 we surveyed 1,201young adults aged 15 - 34 about their
employment status and opinions.
Resources used for help
66% Online job boards (workopolis, job bank, etc.)
60% Personal networks (friends, friends of parents)
60% Company web site
31% Social Media
What advantages do you feel you have over others also looking for a job
78% Right attitude
53% Right education/training/accreditation
50% Language proficiency
15% Good network
When making a decision about where towork, what factors are important to you
71% Compensation - salary/hourly wage
69% Interesting, challenging work
66% Ability to build resume/work experience
19% Corporate social responsibility
Most popular industries forfuture employment
33% Education/Teaching
29% Healthcare/Medicine
22% Entertainment/Media
20% Non-Profit
Online JobBoards66%
START
FINISH
RightAttitude78%
Compensationsalary/hourly wage71%
EducationTeaching33%
JOBSEARCH GAME
CARDS
56% of youth surveyed stated lack of experienceas the main barrier to employment
BEST CARRERLEARNING OPPORTUNITIES
74%Paid internship
61%Mentorship