So You Wanna Go

Brett TabkeCEO

SearchEngineWorld

Background: SearchEngineWorld

• Built Studio 2007• Acquired Tech 2007• Acquired Talent 2007• Began Test Broadcasting 10-25-2007

Cameras• $500 - $5,000 • $500: Consumer level• $1500: Prosumer• $7500: Professional• The web is forgiving – very forgiving.

Lights

• $200 Home Depot• $500 Studio• $1500 Pro Level• Stands – Gels – Filters

Mics – Audio• Lavaliers, hand held, wireless, desk, boom• Convertors, mixers, channels• Cords, connectors

Software

• Editing: Adobe Premier, Sony Vegas• Graphics: Photoshop, Illustrator• Bits & pieces: Sounds, Flash, players, etc.

Stage – Props – Studio

• Virtual props• Green screen• Real studio - $25k for openers

Talent?• Difficult to Find

• Highly Competitive

• High Turnover Rate

• Expensive for highly qualified help

Tech Help

• Qualified Labor – brace your$elf - sticker shock

Labor Work Flow

Grade a: 1 hour editing to 1 min of footage.Grade b: 40 mins editing to 1 min of video.Grade c: 25 mins to 1 min of video.Overhead – min 1 hour to render.

1 Year Totals• Camera : $750-$5,000• Lights : $250-$2,000• Audio : $300-$2,500• Software : $750-$4,000• Staging : $500-$5,000• Talent : $70,000-$150,000• Editing : $45,000-$75,000• Misc : $2000

Traps

• Underestimating work flow time and outlay.• Dipping your toe in.• Not having a business model.