Gamification 101Session 3

Alireza Ranjbar Shourabi

Those using Gamification …

Microsoft Nike SAP American Express Major League

Baseball Salesforce.com AXA Equitable CodeAcademy Deloitte Samsung EMC Foursquare Stack Overflow Facebook Tweeter

USA Networks LiveOps Dell Kaiser Permanente Foot Locker Opower eBay Cisco Recyclebank Universal Music Siemens Yelp Verizon

Foldit

Foldit

Foldit

Session 2 Review

FUN Game Mechanic Dopamine Loop Reward Motivation Flow Player Type Intrinsic / Extrinsic Gamification Framework

Fun

“In every job that must be done, there is an element of fun. You find the fun and snap! The job’s a game.”-- Mary Poppins

Know the Player!

Prof. Kevin Werbach : A design framework

1. DEFINE business objectives 2. DELINEATE target behaviors 3. DESCRIBE your players 4. DEVISE activity loops 5. DON’T forget the fun! 6. DEPLOY the appropriate tools

MDA Framework

MDA Framework

Mechanic Dynamic Aesthetic

Interaction (Alone & Social) Player’s feelings during interaction

System-Thinking

System-Thinking

The process of understanding how those things which may be regarded as systems influence one another within a complete entity, or larger system.

System-Thinking

MDA Framework

Game Mechanics

Point System Level (Level Design) Leaderboard (Social Element)

Point System

Absolute requirement for all gamified systems

Some examples in real life Cash score Video game score Social networking score

Composite Metrics

Sample of a Point system

Types of Points

At least one type Using more than one brings the

complexity but more control

Experience points Redeemable points Skill points Karma points Reputation points

Experience points

Experience points

XP is the most important one

It’s not a currency Every action has XP Never goes down Always grows and has no limit Is not redeemable Can be expired

Creating goal loops

Experience points

Redeemable points

RP can fluctuate Earned and Cashed

Earn and Burn

Virtual Economy Coin , cash , buck , …

Monitor to avoid inflation / deflation Legal and Regulatory issues

Redeemable points

Skill Points

Skill trees

Skill Points

Karma Points

Points just for giving away Based on regular actions Altruism and in community rewards

Reputation Points

Complex

Reputation systems When you need Trust

Economy (based on points)

Level (level design)

Marker for position in the experience Difficulty increases (Is not linear)

Scaffolding

Level (level design)

Logical (understandable by player) Extensible (you can add levels when

needed) Flexible Testable Refinable

Level (level design)

The best one never reaches 100%

Leaderboards

Leaderboards

Two Major Types The no-disincentive leaderboard▪ Social incentive▪ Right in the middle

The infinite leaderboard▪ Locally▪ Socially▪ Globally

Privacy (gym example)

Missions for Next Session FANAP App (with prize)

A Gamified plan for your work/job title with your hobby as prize

(Change a bad habit) or (Create a good habit) with a gamification plan with your hobby as prize

Gamification 101End of Session 3Thank you for Listening!

Alireza Ranjbar Shourabi