Gamification 101Session 4

Alireza Ranjbar Shourabi

Player/User types

Gamification Gamification can love people and

businesses at the same time! Gamification

Using game design thinking in non-game context.

Using game mechanics and dynamics. Tap into people natural desire to compete and

play, and it results in high levels of engagement.

Is a tool. And a very powerful one!

Industries using Gamification

Session 3 Review

6D framework MDA game design framework System-Thinking Game Mechanic Point System

Point types Level Design

Scaffolding Leaderboard

Persuasive Design

Experience Design

Behavior / Action

Share Comment Review Register revisit Buy Unfold Donate ………

Change of behavior

Onboarding

Act of bringing a novice into your system

Onboarding

The very First minute!

Do not explain anything. Let the player experience. Give a value to your player in the

first minute Don’t ask for registration. Don’t give to much information. Help player becomes a winner in the

1st minute

Onboarding

Onboarding

Challenging and Complex

Reveal the complexity of the system slowly

Reinforce the user positively Remove opportunities to fail

Learn something about the players

Badges

The History Automotive Industry / Boy Scouts /

Military

Status (Remember SAPS)

Collecting Surprise Visual quality Social promotion

Badges

Can show progress

Badgenfreude happens! Pointless Aimless Meaningless

Badging System Achievers / Explorers / Socializers

Challenge / Mission /Quest Direction and Meaning Cooperation

Activity Loop : Engagement Loop

Social Engagement

Designer must see The engagement of player and system How and Why he leaves the system What and how can bring him back

Viral Loop : Social Engagement

Designing Engagement

Customization

Commitment Engagement Tyranny of Choice Two groups of choosers :

Maximizers Satisficers (Satisfy + Suffice)

Which one is happier? Enough choice Good Too much choice Bad

Customization

Apple vs. Dell Well-placed customization One by one Redeem of currency in Virtual

economy

Take care of your design

Disruptors Policing the design Administrator System Operator Use P in the SAPS Solid term of service

Gamification Design is Agile Design

Challenges we face

Can we depend on chance? Multi-player to Single-player ?

Foursquare badge and mayorship Groupon SOS mechanic

Clear Goals Reliable and meaningful testing Having vision for future development

Dashboard

Data Driven Analysis Data gathering and mining Data visualization

Win

Win the Gamification in 4 levels Know your user Identify your mission Apply game mechanics 3M

Manage Monitor Measure

Remember : Gamification is data driven

Mistake

Make no Mistake

Mistake: Focus on Competition Mistake: No Clear Gamification Goals Mistake: Too Many Rewards Mistake: No Motivation Mistake: Misusing Points and Badges Mistake: Short-Term Thinking

Do : Choose a behavior built for long term Do : Use variable interval rewards (operant

conditioning) Do : Add new elements over time

Gamification 101End of Session 4Thank you for Listening!

Alireza Ranjbar Shourabi