gamification: a 2013 horizonwatching trend report

Contact: Bill Chamberlin, HorizonWatching Community Leader

January 17, 2013

GamificationA 2013 HorizonWatching Trend Report

© 2013 HorizonWatchingCreative Commons Attribution License

HorizonWatching Community

About This Trend Report

Purpose: The slides provide an overview on the Analytics trend for HorizonWatching Community members

Content: Summary information about the Analytics trend is provided along with many links to additional resources. The slides are meant to be read/studied and the links are there for you to continue your learning. You may want to view the slides in slideshow mode so you can easily follow the links

Other HorizonWatching Trend Reports: Are announced/discussed on the HorizonWatching blog and slide decks are posted on the Horizonwatching channel on Slideshare

HorizonWatching Community: For more on the HorizonWatching community please see the appendix

2 Analytics: A 2013 HorizonWatching Trend ReportJanuary 17, 2013

Note: This presentation represents my thoughts and ideas….not those of my employer. - Bill Chamberlin, [email protected]

http://www.billchamberlin.com/

https://w3-03.sso.ibm.com/marketing/mi/mihome.nsf/Results?OpenForm&Query=horizonwatch



Gamification as a term started to take off in 2010 and today is a buzzword in the IT Industry. So what is Gamification?


“The insertion of game dynamics and mechanics into non-game activities to drive a desired behavior” – Forrester (link)

“Gamification is the use of game-thinking and game mechanics in non-game contexts in order to engage users and solve problems.” - Wikipedia (link)

“Gamification is the use of game mechanics to drive engagement in a non-game activity and change behaviors for a target audience.” – Gartner (link)

“The infusion of game design techniques, game mechanics, and/or game style into anything.” – Gartner (link)

Gamification For Beginners: Industry Professionalls are asked to define Gamification

http://blogs.forrester.com/peter_wannemacher/12-05-31-read_this_blog_win_a_prize

http://en.wikipedia.org/wiki/Gamification

http://www.gartner.com/it-glossary/gamification/

http://www.gartner.com/it-glossary/gamification/

http://www.youtube.com/watch?v=VenJOZAqmTc

http://www.youtube.com/watch?v=VenJOZAqmTc



Gamification Trends for 2013

1. Gamification Grows Up: As the media buzz from 2012 continues, case studies highlight successful uses of gamification and Business Leaders realize there is business value.

2. Designing for Success: Case Studies and Industry Best Practicies will reveal significant differences in design requirements depending on desired outcome.

3. Gamification is not easy: Successful implementations of Gamfication can require significant upfront planning and design work.

4. Integration with Mobile, Social & Collaboration Platforms: Users increasingly prefer gamfication efforts that are integrated with existing mobile, social and collaboration platforms.

5. Large Enterprise App Vendors Experiment: Expect large application vendors to experiment with embedding Gamifcation techniques directly into business applications.

6. Gamification Analytics: Expect innovative uses of analytics to understand how to optimize gamification techniques in order to influence behavior.

7. Significant Benefits: In 2013, there will be increased industry case study examples that demonstrate the value a cohesive, connected and playful team can achieve via gamification.

8. Skills and Training: Large enterprises will look to invest in developing skilled resources in Gamfication design and development.

9. Gamification Services: Lack of experience with Gamification will drive increased interest in Gamification Consultants.




Gamification – Trend Overview


The goals of gamification are to achieve higher levels of engagement, change behaviors and stimulate innovation. The opportunities for businesses are great – from having more engaged customers, to crowdsourcing innovation or improving employee performance.

Drivers• Change Behavior• Improve Collaboration• Crowdsource Ideas• Accelerate Learning• Increase Participation • Increase Loyalty

Inhibitors/Challenges• Some think Gamification is not serious business• Poor game design• Games must be positioned with proper motivation• Some game players feel coerced or manipulated• Concerns about ROI of Gamification initiatives

Implications• IT Leaders should begin experimenting with a pilots across any and all business processes• Need to consider Mobile/Social Media Integration• New skilled resources will be needed in game design• Gamification will eventually be embedded in all enterprise applications

Gamification: - A Gartner Video

http://www.gartner.com/technology/research/gamification/

http://www.gartner.com/technology/research/gamification/



There is ample evidence that interest in Gamification is growing


“TechNavio's analysts forecast the Global Gamification market to grow rapidly at a CAGR of more than 99 percent over the period 2012-2016.” – TechNavio (link)

Got Game? Job Ads for Video Gaming Talent Increasing – Source: Wanted Analytics

“M2 Research forecasts the market to reach $242 million by the end of 2012 and climb to $2.8 billion by 2016.” – M2 Research (link)

“By 2014, more than 70 percent of Global 2000 organizations will have at least one "gamified" application” – Gartner (link)

“During 2012, 20 percent of Global 2000 organizations will deploy a gamified application.” - Gartner (link)

http://www.technavio.com/content/global-gamification-market-2012-2016

http://www.wantedanalytics.com/insight/2012/09/12/got-game-job-ads-for-video-gaming-talent-increasing/

http://m2research.com/Gamification%202012.htm

http://www.gartner.com/it/page.jsp?id=1844115




Gamification has broad appeal and there is evidence of examples in a wide range of industries


• Art• Commerce• Education• Enterprise• Entertainment• Environment• Design• Government• Health & Fitness• Life• Marketing• Mobile• News• Social Good

“Increasingly, organizations like Marriott, Deloitte, Aetna and even the Department of Defense are using gaming to recruit, develop and motivate employees..” – Forbes (link)

– TechNavio (link)

Examples

Source – Gamification Wiki

http://gamification.org/wiki/Gamification_of_Art

http://gamification.org/wiki/Gamification_of_Commerce

http://gamification.org/wiki/Gamification_of_Education

http://gamification.org/wiki/Gamification_of_Work

http://gamification.org/wiki/Gamification_of_Entertainment

http://gamification.org/wiki/Gamification_of_Environment

http://gamification.org/wiki/Gamification_of_Design

http://gamification.org/wiki/Gamification_of_Government

http://gamification.org/node/1984

http://gamification.org/wiki/Gamification_of_Life

http://gamification.org/wiki/Gamification_of_Marketing

http://gamification.org/wiki/Gamification_on_Mobile_Devices

http://gamification.org/wiki/Gamification_of_News

http://gamification.org/wiki/Gamification_for_Social_Good

http://www.forbes.com/sites/jeannemeister/2012/05/21/gamification-three-ways-to-use-gaming-for-recruiting-training-and-health-amp-wellness/


http://gamification.org/wiki/Gamification_Examples



Successful implementation of Gamification requires upfront planning and design to match game techniques to desired outcomes.


Gamification Trends and Strategies to Help Prepare for the Future – Gartner Webinar

“For a gamified application truly to engage its audience, three key ingredients must be present and correctly positioned: motivation, momentum and meaning (collectively known as "M³").” - Gartner (link)

“Understanding how to apply game mechanics to motivate positive behavioral change is critical to success.” - Gartner (link)

“The difficulty in selecting the right solution from the wide variety of options available is one of the major challenges confronting this market” - TechNavio (link)

http://my.gartner.com/webinardetail/resId=2191918&srcId=1-2920760834&prm=wb_sr_gamr

http://my.gartner.com/webinardetail/resId=2191918&srcId=1-2920760834&prm=wb_sr_gamr






Gabe Zicherman, CEO of Gamification Corp. is an Industry Thought Leader, Author, and Speaker on the topic of Gamification


Fun is the Future: Mastering Gamification

Keynote Gabe Zichermann at TNW2012

“Gamification is the process of using Game Thinking and Game Dynamics to Engage Audiences and Solve Problems” – Gabe Zichermann (link)

Gabe Zichermann: How games make kids smarter

Books

Company: Gamification Corp.

http://www.youtube.com/watch?v=6O1gNVeaE4g



http://www.youtube.com/watch?v=UdUclLUDxRg



http://www.gamification.co/gabe-zichermann/

http://www.ted.com/talks/gabe_zichermann_how_games_make_kids_smarter.html



http://www.gamification.co/2013/01/09/top-articles-for-enterprise-gamification-in-2012/






Gamification – Selected Analyst Websites and Resources


• Forrester: • Gamification Reports • Gamification Blog Posts • Gamification

• Gartner:• Gamification Research• Gamification Blog Posts

• IDC: Search for Gamification

• M2 Research:• Gamified Engagement

• Gamification in 2012

• PewResearch Center:•

Gamification: Experts expect ‘game layers’ to expand in the future

• The Future of Gamification

• TechNavio: Global Gamification Market 2012-2016

Gamification in 2012 – M2 Research Report

http://www.forrester.com/search?tmtxt=%20gamification

http://blogs.forrester.com/category/gamification

https://www.google.com/search?q=Gamification+site:forrester.com

https://www.google.com/search?q=%22Gamification%22+site:gartner.com

https://www.google.com/search?q=%22Gamification%22+site:http://blogs.gartner.com

https://www.google.com/search?q=gamification+site:idc.com

http://m2research.com/Gamification.htm

http://m2research.com/Gamification.htm

http://www.badgeville.com/pdf/gamification-in-2012.pdf

http://www.pewinternet.org/~/media/Files/Reports/2012/PIP_Future_of_Internet_2012_Gamification.pdf

http://www.pewinternet.org/~/media/Files/Reports/2012/PIP_Future_of_Internet_2012_Gamification.pdf

http://pewinternet.org/Reports/2012/Future-of-Gamification.aspx






Gamification – Selected Media Websites and Resources


• BBC: Gamification: Is it game over?

• Businessweek: The Game of Business and The CEO Guide to Business Gamification

• CIO.com: For CIOs, the Games Are Just Beginning

• ComputerWorld: Making games of enterprise software and Companies can use gamification as a doorway to innovation

• Fast Compay: The World’s 50 Most Innovative Companies - 2012

• Forbes: 'For the Win': How Gamification Can Transform Your Business

• Gamfication Corp. Website

• Howstuffworks: How Gamification Works

• InformationWeek: 7 Examples: Put Gamification To Work and Big Data And Gamification: Good Partners?

• InfoWorld: Gamification of the enterprise and Gamification: The buzzword that can ruin your apps and business

How Gamification Works – How Stuff Works

19 Gamification Trend Articles for 2013 - HorizonWatching

http://www.bbc.com/future/story/20121204-can-gaming-transform-your-life

http://www.businessweek.com/articles/2012-11-29/the-game-of-business

http://www.businessweek.com/technology/special_reports/20110404ceo_guide_gamification.htm

http://www.cio.com/article/707253/For_CIOs_the_Games_Are_Just_Beginning

http://www.computerworld.com/s/article/9235025/Making_games_of_enterprise_software

http://www.computerworld.com/s/article/9224893/Companies_can_use_gamification_as_a_doorway_to_innovation



http://www.fastcompany.com/most-innovative-companies/2012/industry/gaming

http://www.forbes.com/sites/knowledgewharton/2012/12/13/422012/

http://www.forbes.com/sites/knowledgewharton/2012/12/13/422012/

http://www.gamification.co/

http://www.informationweek.com/thebrainyard/slideshows/view/232901489/7-examples-put-gamification-to-work

http://www.informationweek.com/byte/big-data-and-gamification-good-partners/240049894?cid=SBX_byte_related_news_Big_Data_Analytics_big_data_education_3_steps_universities

http://akamai.infoworld.com/d/applications/gamification-of-the-enterprise-201959

http://www.infoworld.com/d/consumerization-of-it/gamification-the-buzzword-can-ruin-your-apps-and-business-183461-0

http://www.infoworld.com/d/consumerization-of-it/gamification-the-buzzword-can-ruin-your-apps-and-business-183461-0

http://electronics.howstuffworks.com/gamification.htm/printable


http://www.billchamberlin.com/19-gamification-trend-articles-for-2013/

http://www.billchamberlin.com/19-gamification-trend-articles-for-2013/




Gamification – IT Vendor/Consultant Websites & Resources


• Accenture: Gamification and Workplace Behavior Modification

• Badgeville: Gamification

• Bunchball.com: What is Gamification? and Gamification Blog

• Cognizant: Gamification: It’s all About Processes

• Consultancy Matters: Gamification of E-Learning

• Deloitte: Gamification: Should Business Take Games Seriously? and Tech Trends 2012 - Gamification

• Enterprise-Gamification.com Website and Gamification Facts & Figures

• Happiest Minds: Enterprise Gamification

• IBM: Gamification: Unlocking hidden collaboration potential

• Lithium: Gamification beyond Business and Future Challenges

• Microsoft: Webinar: Theses on the Power and Efficacy of Gamifications

• Oracle: Blog: Gamification in the Enterprise

• PWC: Enterprise Gamification: Buzzword or Business Tool

• SAP: A Generic Platform for Enterprise Gamification

• Tata Consultancy Services: Immersive Training and Simulation in Gamification

Gamification: Delivering Winning Social Customer Experiences – Lithium

http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Gamification-Workplace-Behavior-Modification-Podcast-Transcript.pdf

http://badgeville.com/main/gamification

http://www.bunchball.com/products/gamification

http://www.bunchball.com/blog

http://www.cognizant.com/InsightsWhitepapers/Gamification-Its-All-About-Processes.pdf

http://www.consultancymatters.com/wp-content/uploads/CM_Gamification_of_E-learning.pdf

http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/us_consulting_GamificationDebate_062012.pdf

http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/us_consulting_TT2012_videotranscript_gamification_022712.pdf

http://www.enterprise-gamification.com/

http://www.enterprise-gamification.com/index.php/en/facts

http://www.happiestminds.com/sites/default/files/Enterprise-Gamification.pdf

https://www-304.ibm.com/connections/blogs/socialbusiness/entry/gamification_unlocking_hidden_collaboration_potential2

http://lithosphere.lithium.com/t5/Science-of-Social-blog/Gamification-beyond-Business-and-Future-Challenges/ba-p/30453

http://research.microsoft.com/apps/video/default.aspx?id=174677

http://research.microsoft.com/apps/video/default.aspx?id=174677

https://www.google.com/search?q=visualization+site:microstrategy.com

https://blogs.oracle.com/Gamification/

http://www.pwc.com.au/consulting/assets/publications/Enterprise-Gamification-Sept12.pdf

http://wicsa2012.soberit.hut.fi/wp/assets/WEB-AGenericPlatformForEnterpriseGamification.pdf

http://www.tcs.com/SiteCollectionDocuments/White%20Papers/Innovation_Whitepaper_Immersive-Training-Simulation-Gamification_10_2011.pdf

http://www.lithium.com/pdfs/whitepapers/Lithium-Gamification_bm2DEI6s.pdf

http://www.lithium.com/pdfs/whitepapers/Lithium-Gamification_bm2DEI6s.pdf



Gamification – Social Media Sites and Searches


• Gamification.org Gamification Wiki

• Gamification Community

• Google Blog Search: Gamification

• Technorati Blog Search: Blog posts tagged Gamification

• Google+ Communities Search: Gamification

• LinkedIn Group Search: Gamification

• Pinterest Search: Gamification

• Slideshare search: Gamification

• Twitter hashtag searches: Gamification

• Tumblr Search: Gamification

• YouTube: Gamification Playlists and Gamification Channels

• Wikipedia: Gamification Gamification Wiki – Gamification.org

http://gamification.org/

http://www.gamificationcommunity.com/

https://www.google.com/

http://technorati.com/tag/Gamification

https://plus.google.com/s/%22Gamification%22/communities

http://www.linkedin.com/search-fe/group_search?keywords=Gamification

http://pinterest.com/search/pins/?q=%22Gamification%22

https://www.google.com/search?q=%22gamification%22+site:slideshare.net

https://twitter.com/search?q=

http://www.tumblr.com/tagged/Gamification

http://www.youtube.com/results?search_query=%22Gamification%22,+playlist

http://www.youtube.com/results?search_query=%22Gamification%22,+channel

http://en.wikipedia.org/wiki/Gamification

http://gamification.org/



Gamification – Selected White Papers & Other Resources


•Gamification, an online course offered by Coursera.org •2013 Gamification Summit – San Francisco, April 16-18, 2013 •Current situation of Gamification in Japan, presentation by Kenji Ono, International Game Developer,

Published 2012Sept, 50 pages •Gamification Keynote Gabe Zichermann at TNW2012, a 35 minute video of Gabe Zicherman

presenting at The Next Web Conference, April 2012 •Gamification: The Serious Business of Fun – What Gamification and Social Media Mean for Banking

, By Misys.com, Published 2012Aug, 6 pages •Gamification for Professionals in the Development Area of Electronic Games, Presented at

SBGames 2012, Published 2012Oct, 4 pages •The Gamification of Learning: What Research Says About Simulations & Serious Games, By Karl

M. Kapp of Bloomsburg University, Published 2012Oct, 46 pages •Gamification and Serious Games for Personalized Health, by Simon McCallum of Gjovik University

College, Norway, Published 2012June, 11 pages •Gamification 2012 – 2017(auto download of PDF File), A brochure of a research offering, by

Research And Markets, Published 2012Dec, 9 pages •Strategies for Meaningful Gamification: Concepts behind Transformative Play and Participatory Museums

, by Scott Nicholson, Associate Professor, Syracuse University School of Information Studies, Published 2012Sept, 16 pages

•Gamification beyond Business and Future Challenges, by Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics

https://www.coursera.org/course/gamification

http://www.gsummit.com/

http://www.kocca.kr/knowledge/seminar/__icsFiles/afieldfile/2012/09/07/b0gmyBO53ffN.pdf




http://www.misys.com/media/96900/9338_Gamification_Whitepaper_130812.pdf

http://sbgames.org/sbgames2012/proceedings/papers/cultura/C_S7.pdf

http://c.ymcdn.com/sites/www.spbt.org/resource/resmgr/2012_MDD_Summit/SPBT_Day1_Session1.pdf

http://www.miro.ing.unitn.it/download/Didactics/Misure2/2012%20pHealth%20-%20Gamification.pdf

http://www.researchandmarkets.com/reports/2081907/gamification_2012_2017_opportunities_and.pdf

http://meaningfulplay.msu.edu/proceedings2012/mp2012_submission_79.pdf

http://meaningfulplay.msu.edu/proceedings2012/mp2012_submission_79.pdf

http://lithosphere.lithium.com/t5/Science-of-Social-blog/Gamification-beyond-Business-and-Future-Challenges/ba-p/30453

http://www.linkedin.com/in/michaelwuphd



Gamification – Selected Books


•Creativity: Flow and the Psychology of Discovery and Invention, by Mihaly Csikszetmihalvi

•Enterprise Games: Using Game Mechanics to Build a Better Business by Michael H. Hugos

•For the Win: How Game Thinking Can Revolutionize Your Business by Kevin Werbach and Dan Hunter

•Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

by Gabe Zichermann and Joselin Linder

•Game On: Energize Your Business with Social Media Games by Jon Radoff

•Gamification: A Simple Introduction & a Bit More by Andrzej Marczewski

•Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps by Gabe Zichermann and Christopher Cunningham

•Make Space: How to Set the Stage for Creative Collaboration, by Scott Doorley

•Reality Is Broken: Why Games Make Us Better and How They Can Change the World by Jane McGonigal

•The Gamification of Learning and Instruction: Game-based Methods and Strategies for Training and Education

by Karl M. Kapp

•The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community, and Everyday Life

, by Richard Florida

http://www.amazon.com/Creativity-Flow-Psychology-Discovery-Invention/dp/0060928204/ref=sr_1_1?s=books&ie=UTF8&qid=1358877294&sr=1-1&keywords=Creativity:+Flow+and+the+Psychology+of+Discovery+and+Invention

http://www.amazon.com/Enterprise-Games-Mechanics-Better-Business/dp/1449319564/ref=sr_1_9?s=books&ie=UTF8&qid=1358877372&sr=1-9&keywords=Gamification

http://www.amazon.com/Win-Game-Thinking-Revolutionize-Business/dp/1613630239/ref=sr_1_1?s=books&ie=UTF8&qid=1358877372&sr=1-1&keywords=Gamification

http://www.amazon.com/Game-Based-Marketing-Customer-Challenges-Contests/dp/0470562234/ref=sr_1_8?s=books&ie=UTF8&qid=1358877372&sr=1-8&keywords=Gamification

http://www.amazon.com/Game-Based-Marketing-Customer-Challenges-Contests/dp/0470562234/ref=sr_1_8?s=books&ie=UTF8&qid=1358877372&sr=1-8&keywords=Gamification

http://www.amazon.com/Game-Energize-Business-Social-Media/dp/0470936266/ref=sr_1_4?s=books&ie=UTF8&qid=1358877372&sr=1-4&keywords=Gamification

http://www.amazon.com/Gamification-Simple-Introduction-More-ebook/dp/B007U44MDU/ref=sr_1_6?s=books&ie=UTF8&qid=1358877372&sr=1-6&keywords=Gamification

http://www.amazon.com/Gamification-Design-Implementing-Mechanics-Mobile/dp/1449397670/ref=sr_1_3?s=books&ie=UTF8&qid=1358877372&sr=1-3&keywords=Gamification

http://www.amazon.com/Make-Space-Stage-Creative-Collaboration/dp/1118143728

http://www.amazon.com/Reality-Broken-Games-Better-Change/dp/0143120611/ref=sr_1_5?s=books&ie=UTF8&qid=1358877372&sr=1-5&keywords=Gamification

http://www.amazon.com/Gamification-Learning-Instruction-Game-based-Strategies/dp/1118096347/ref=sr_1_2?s=books&ie=UTF8&qid=1358877372&sr=1-2&keywords=Gamification

http://www.amazon.com/Gamification-Learning-Instruction-Game-based-Strategies/dp/1118096347/ref=sr_1_2?s=books&ie=UTF8&qid=1358877372&sr=1-2&keywords=Gamification

http://www.amazon.com/The-Rise-Creative-Class-Transforming/dp/0465024777/ref=pd_sim_b_1

http://www.amazon.com/The-Rise-Creative-Class-Transforming/dp/0465024777/ref=pd_sim_b_1



Gamification – Selected Videos


•7 ways games reward the brain, by Tom Chatfield, a TED video

•Flow, the secret to happiness, by Mihaly Csikszentmihalyi, A TED video

•'For the Win': How Gamification Can Transform Your Business, by Kevin Werbach and Dan Hunter, a Knowledge@Wharton Video

•Gamification: What’s Next, by Gabe Zicherman, at Gamification Summit 2012

•Gaming can make a better world, by Jane McGonigal, A TED video

•Gaming for understanding, by Brenda Brathwaite, a TED Videos

•How games make kids smarter, by Gave Zichermann, A TED video

•The game that can give you 10 extra years of life, by Jane McGonigal, a TED video

•When games invade real life , by Jesse Schell, a TED Video

•Why work doesn't happen at work, by Jason Fried, a TED video

•2012 Gamification Summit Videos: http://fora.tv/conference/gamification_summit_2012

http://www.ted.com/talks/tom_chatfield_7_ways_games_reward_the_brain.html

http://www.ted.com/talks/mihaly_csikszentmihalyi_on_flow.html

http://www.youtube.com/watch?v=nKuW0luxvEI

http://fora.tv/2012/06/21/Gamification_Whats_Next

http://www.ted.com/talks/lang/en/jane_mcgonigal_gaming_can_make_a_better_world.html

http://www.ted.com/talks/brenda_brathwaite_gaming_for_understanding.html


http://www.ted.com/talks/jane_mcgonigal_the_game_that_can_give_you_10_extra_years_of_life.html

http://www.ted.com/talks/jesse_schell_when_games_invade_real_life.html

http://www.ted.com/talks/lang/en/jason_fried_why_work_doesn_t_happen_at_work.html

http://fora.tv/conference/gamification_summit_2012



Gamification – Selected www.ibm.com Resources and Links


ibm.com links• GBS: Smarter Games for Education and Training • GBS: Smarter Games for Military• GBS: Gaming• Website: Innov8 • Website: CityOne • Report: Serious Solutions with Serious Games• Article:

Serious games for smarter skills: The future of learning• Presentation: Serious Games beyond Training• Paper:

Serious Games: An Innovative Way to Accelerate Deep Skills• IBM Research Project: Games for Crowds• IBM Report:

Virtual Worlds, Real Leaders: Online games put the future of business leadership on display

IBM in Social• Twitter: @INNOV8game• YouTube: IBM Smart Play Framework: Serious Games• YouTube: IBM Innov8 and CityOne

Serious Games Overview Video• YouTube: IBM CityOne: A Smarter Planet game (full version)

Serious Solutions with Serious Games – IBM Paper

http://www.ibm.com/

http://www-935.ibm.com/services/us/gbs/gaming/education/

http://www-935.ibm.com/services/us/gbs/gaming/

http://www.ibm.com/innov8

http://www.ibm.com/cityone

http://www-935.ibm.com/services/multimedia/serious-games-overview.pdf

http://www-01.ibm.com/software/solutions/soa/newsletter/oct09/article_seriousgames.html

https://www-950.ibm.com/events/wwe/grp/grp037.nsf/vLookupPDFs/Keynote%20Phaedra%20Boinodiris%20-%20Serious%20Games%20Beyond%20Training%20From%20Process%20Optimization%20to%20Complex%20Problem%20Solving%20in%20Defence/$file/Keynote%20Phaedra%20Boinodiris

http://www-935.ibm.com/services/multimedia/IBM_Serious_Games_Capabilities.pdf

http://researcher.ibm.com/researcher/view_project.php?id=3378

http://www.ibm.com/ibm/gio/media/pdf/ibm_gio_gaming_report.pdf

http://www.ibm.com/ibm/gio/media/pdf/ibm_gio_gaming_report.pdf

https://twitter.com/innov8game

http://www.youtube.com/watch?v=C1YaQRVLaIA

http://www.youtube.com/watch?v=SjiQTWZ_MK8



http://www.youtube.com/watch?v=KdbAP-XHfCI







Appendix: About The HorizonWatching Community

Launched 2006: About HorizonWatching

Blog: Horizonwatching – Thought Leadership Blog

Tumblr Quote Blog = HorizonWatching

Twitter = HorizonWatching

Slideshare = HorizonWatching (an external version of this deck will be posted here)

Facebook = HorizonWatching

LinkedIn Community = HorizonWatching


http://www.billchamberlin.com/about-horizonwatching/

http://www.billchamberlin.com/about-horizonwatching/

http://www.billchamberlin.com/horizonwatching-blog-2/

http://horizonwatching.tumblr.com/

http://twitter.com/horizonwatching

http://www.slideshare.net/HorizonWatching

http://www.facebook.com/pages/HorizonWatching/171883855681

http://www.linkedin.com/groups?about=&gid=1817327&trk=anet_ug_grppro

gamification: a 2013 horizonwatching trend report

Documents

gabe zicherman

ted video

game mechanics

game dynamics

gamification corp

additional information

bill chamberlin

published 2012sept