gamification and engagement
TRANSCRIPT
gamification: new
engagement
gabe zichermann
@gzicherm
CC - FLICKR.COM/DEBAIRD
change is hard
Pew Research
COLLECTIVE CHANGE IS EXPONENTIAL INDIVIDUAL CHANGE IS LINEAR
COPYRIGHT TIME INC
feedback friends fun
gamification
GAMES ARE WIRED TO PRODUCE PLEASURE
THE MOTIVATION TO PERSEVERE (IN GAMES) IS THE BRAIN SEEKING ANOTHER SURGE OF DOPAMINE -- THE FUEL OF INTRINSIC REINFORCEMENT.
Judy Willis MD
CC FLICKR.COM/SCOTTFIDD
wired for pleasure
DOPAMINE: THE WONDER DRUG
GAMES CAN MAKE YOU SMARTER
MAY ET AL - 2004-2008 -- JUGGLING FOR 12 WEEKS MARKEDLY INCREASES GREY MATTER.
THE ACT OF LEARNING NEW THINGS IS THE TRIGGER, NOT PERFORMANCE.
MULTILINGUAL CHILDREN HAVE MORE GREY MATTER, 15% BETTER STANDARDIZED TEST PERFORMANCE OVERALL
CC FLICKR.COM/EL_MOMENTO_I_SITIO_APROPIADOS
grey matter and games
MULTITASKING TO THE MAX: WOW
CHAT VOICE CHAT TEXT OPERATE CHARACTER MANAGE: SHORT-TERM OBJECTIVE MANAGE: LONG-TERM OBJECTIVES MANAGE INTERRUPTS
CC FLICKR.COM/THATPATTI
multitasking masters
too slow
gamification is: the process of using game thinking &
mechanics to engage users
gamification is not just
Recency
Frequency
Duration
Virality
Ratings
ENGAGEMENT
ESCORE
hi, i'm gabe zichermann
gamification.co
PARTIAL CLIENT LIST
GSummit.com
San Francisco, June 19-21
NISSAN LEAF
FORD FUSIONTOYOTA PRIUS
AUTOMOTIVE GAMIFICATION
HONDA INSIGHT
RYPPLE, DUEPROPS
FEEDBACK, GOALS & 360 EMPLOYEE ENGAGEMENT
BARTLE’S PLAYER TYPES
ACTING
INTERACTING
PEOPLE ENVIRONMENT
KILLERS
SOCIALIZERS
ACHIEVERS
EXPLORERS
STATUSACCESSPOWERSTUFF
@gzicherm