gamification aplicado ao empreendedorismo
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Gamificationaplicado ao
Empreendedorismowww.cupcakese.com
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João Vítor de Souza● Fundador e diretor executivo
Cupcake Sweet Entertainmentwww.cupcakese.com
– Soluções de comunicação e entretenimento● Jogos!● Diversão!
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Do you wanna feel good?
Have a cupcake!
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Quem é esse jogador?
● Idade média do gamer de hoje: 37 anos● 42% são do sexo feminino● 29% possuem idade acima de 50 anos
● Fonte: The ESA
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Onde se joga?
● 80% de todos os downloads de aplicativos realizados em dispositivos móveis são jogos.
● 84% dos usuários de tablets consomem jogos
● 83% dos usuários do Facebook consomem jogos online● Fonte: Mashable
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E o Brasil?
● População ativa na internet de 44 milhões
● 35 milhões são considerados jogadores ATIVOS!● Fonte: Atrativa
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● “Games are everywhere.
Everyone is a gamer.” ● Amy Jo Kim
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O que pensam dos jogos?
● Distração● Passatempo● Não relacionado a sucesso
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O que jogos fazem!
● Ensinam● Passam mensagens
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Como jogos fazem isso?
● Feedback● Recompensas● Motivação/Propósito● Autonomia● Desafios (FLOW)
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● “Playing a game is the voluntary attempt to overcome unnecessary obstacles.” ● Jane McGonigal
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JOGOS SÃO MOTORES DE ENGAJAMENTO.
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Jogos
● Advergames● Educational Games● Games for Change● ARGs● Gamification
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Gamification!
● “Gamification is the process of using game thinking & mechanics to engage audiences & solve problems.” ● Gabe Zicherman
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Mecânicas de jogos
● Pontos● XP/Níveis● Conquistas● Recompensas● Troca● Customização
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GAMAPOCALYPSE!!
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Maslow's hierarchy of needs
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MOTIVAÇÃO
There's a mismatch between what science knows and what business
does.
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The Candle Problem
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The Candle Problem
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The Candle Problem
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The Candle Problem
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Extrínseca x Intrínseca
MOTIVAÇÃO
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Motivação + Diversão
● Wikipedia● World of Warcraft● Yahoo Answers● Foldit
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Drive: A surpreendente verdade sobre o que nos motiva
http://www.youtube.com/watch?v=bIhHrL73d4s
Vídeo
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Gamification é diferente de
promoção.
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Gamification não é a solução para TODOS os problemas de engajamento!
Badgefication... x_x
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Choco-fication?
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+
Choco-fication?
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+
Choco-fication?
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+
Choco-fication?
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DESIGN MOTIVACIONAL!
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Jogamos porque é DIVERTIDO!!
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Educação
● Pensar vs Fazer
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Salário vs Satisfação
Empreendedorismo+
Diversão
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Qual a sua opinião sobre jogos?Que jogos você está jogando?
Que tal aplicar jogos na vida real?