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TRANSCRIPT
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© COPYRIGHT TRANSFER SOLUTIONS B.V. WWW.TRANSFER-SOLUTIONS.COM
Spreker(s) :Datum :E-mail :
Gamification
Michaël [email protected]
van start tot finish
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Table of Contents
Introduction
Business Analysis
Game design
OutSystems
Questions
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Introduction
Introduction – Business Analysis – Game design - OutSystems - Questions
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FUN4 TYPES OF
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Google Trends: Gamification
Start: 2002
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Hype Cycle for Emerging Technologies, 2014
Gartner’s Hype Cycle for Emerging Technologies, August 2014
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Game WorkTasks Repetitive, but fun Repetitive and dull
Feedback Constantly Once a year
Goals Clear Contradictory, vaguePath to
Mastery Clear Unclear
Rules Clear, transparent Unclear, in-transparentInformatio
nRight amount at the right time Too much and not enough
Failure Expected, encouraged, spectacular, brag about it
Forbidden, punished, don’t talk about it
Status of Users Transparent, timely Hidden
Promotion Meritocracy Kiss-up-o-cracyCollaborati
on Yes Yes
Speed/Risk High Low
Autonomy High Mid to low
Narrative Yes Only if you are lucky
Obstacles On purpose Accidental
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GAMIFICATION IS USING GAME ELEMENTS AND GAME DESIGN IN A NON-GAME ENVIRONMENT IN ORDER TO MOTIVATE AND ENGAGE PEOPLE INTO ACHIEVING THEIR GOALS
Definition
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REWARD PROGRAMS PLAYFULL DESIGN
VIDEO GAMES SERIOUS GAMES
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Business Analysis
Introduction – Business Analysis – Game design - OutSystems - Questions
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ENGAGEMENT
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EDUCATION BEHAVIOUR INNOVATION
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CUSTOMERS (ONLINE) COMMUNITIES EMPLOYEES
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GAMIFICATION IS NOT A HOLY GRAIL.
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Business Case
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18th of March 2015..
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..a wiki article was updated!
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±15 / 130 Employees online
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2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150
40
80
120
160
35
82
116
160
115
97
52 52
3529
19 21
11.0606060606061
Forum posts on Einstein(2015 based on average so far)
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1,42 forum posts per month since 2013
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2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150.00
1.00
2.00
3.00
4.00
5.00
0.49
1.09
1.92
2.96
4.52
3.98
2.75
3.48
4.204.28
4.00
2.38
3.67
Average number of reactions on forum posts on Einstein
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KNOWLEDGE
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SOCIAL COLLABORATION
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Certificates
Courses
Forum
Lunch seminar
Pecha Kucha Night
Instant messaging
Transfer Café
Wiki
Pauzeruimte
Externe fora
Mango apps
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Remarks We did not improve the quality of the
knowledge sharing platform of which we’re trying to improve its usage
There’s no use in internal knowledge sharing when you could also do it externally
Our target audience might have been too small for gamification to be worth it
We did gamification for the sake of gamification
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Game design
Introduction – Business Analysis – Game design - OutSystems - Questions
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IS IT THE SENSE OF ACHIEVEMENT AND WINNING…
...IS IT THE SENSE OF COLLABORATION AND PLAYING WITH FRIENDS...
...OR IS IT THE INSTANT FEEDBACK, LEARNING NEW SKILLS AND GETTING
BETTER?
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INTRINSIC MOTIVATIONEMOTIONAL ENGAGEMENT
EXTRINSIC MOTIVATIONTRANSACTIONAL ENGAGEMENT
MOTIVATION
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COMPETENCE RELATEDNESS AUTONOMY
INTRINSIC MOTIVATION
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Game design: Activity loopsActivity loops
Motivation Action Feedbac
k
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Game design: Activity loops
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Game design: Activity loops X1 = 0 Xn = Xn-1 + 2n - 1 n = 2, 3, 4, …
Level (n) Points (Xn) Difference (2n - 1)1 0 n.a.2 3 33 8 54 15 75 24 96 35 117 48 13… … …99 9800 197100 9999 199
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Game design: Player typesRichard Bartle’s player types
AchieversKillers
Socialisers
Explorers
Acting
Interacting
WorldPlayers
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Game design: Player typesRichard Bartle’s player types
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Game design: Player typesJon Radoff’s player types
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Game design: Player typesJon Radoff’s player types
CooperationImmersion
Achievement
Competition
Qualitative
Quantitative
Many playersFew players
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REWARDS
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STATUS
ACCESS
POWER
STUFF
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GAME ELEMENTS
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GAME DYNAMICS GAME MECHANICS
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REWARDS SELF-EXPRESSION ALTRUISM COOPERATION
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KEEP IT POSITIVE,IGNORE THE NEGATIVE
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OutSystems
Introduction – Business Analysis – Game design - OutSystems - Questions
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Maintenance
Built in dependency analysis
NFRs are built into every application – regardless of
change
Development
Model driven development reduces time to build
Integrations are simplified
Operations
Deployment process is automated
Auditing and trouble shooting capabilities in
every application
WHAT WE DODELIVER CHANGE READY APPLICATIONS FOR LESS COST
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OutSystems Platform TMGameOn
ExternalSystems
Solution Functional Architecture
Administrator
Leaderboard
Dashboard – Overview
Integration
Casper
Colleagues
System management
Integration
RESTWeb Service
Employee
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Login GameOn
CasperFirst login?
OutSystems
True
False Bootstrap
00:00
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LIVE DEMO
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Summary
Trending since 2011, maturity in 5 to 10 years
The use of game design and game elements
Knowledge sharing & social collaboration
Built in OutSystems
Webservices
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READ
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Tips
Read! Papers, blogs, articles, books, etc.
Gamification is not a holy grail
Keep it positive, ignore the negative
Don’t forget the fun
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&Quest ionsAnswers
CONSULTING | MANAGED SERVICES | EDUCATION
WWW.TRANSFER-SOLUTIONS.COM
Introduction – Business Analysis – Game design - OutSystems - Questions
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