"gamification of health" by chirag patel (chicago health 2.0)
DESCRIPTION
This talk covers how gamification is affecting PHRs (Google Health), public health (nudging), consumer driven health (Me You Health, GreenGoose, HealthMonth), and most importantly employee wellness programs (ShapeUp, Keas)TRANSCRIPT
The Gamification of HealthChirag Patel @patelc75
Co-founder, Chicago Health 2.0 @CHIHealthTechCo-founder, Halo Monitoring @Halo_Monitoring
Oct 26, 2011
What is "Gamification"?
How do Health appsengage
and even motivate ?
Delivering bad or boring news doesn't work
Nudging with irrelevant or anonymous data doesn't work
The problem is changing inagrained BEHAVIOR
A start: wellness and fitness
Status Access Power Stuff
Status is the missing piece
Game Mechanic: "dot" behavior
meets
Game Mechanic: flying dragon
Why aren't you wearing your device?
Negative (annoying)
Take 20 more steps today and you will be in 1st place
Positive(encouraging)
Game Mechanic: "actionable baby step trigger"
The gamification "layer"
I love @healthmonth. I am a happier, healthier person because of it."
of Health?theIs
Maybe not. They've already pivoted
Is the Employer paving the way!?
Where's Google Health now?
Why does "Gamification" work?
Gamification: More than just fun
LEFTOVER SLIDES
START HERE
Trigger